2021
0
Thailand Processed Fruits and Vegetables Market Report 2021
2021-10-04T15:02:34+01:00
REPC99CC2EF_29D7_455B_8ADA_D5EE683B8202
2195
143131
[{"name":"Fruit and Vegetables","url":"https:\/\/store.mintel.com\/industries\/food\/fruit-vegetables"}]
Report
en_GB
Focus on health benefits and convenience to help consumers reach their five-a-day fruit and vegetable intake. Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer…

Thailand Processed Fruits and Vegetables Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Focus on health benefits and convenience to help consumers reach their five-a-day fruit and vegetable intake.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. Executive summary

    • Market context
    • What consumers want and why
    • [Graph] Thailand: processed vegetable consumption in the last three months by regular users (2-3 times/week), 2021
    • Opportunities
    • Mintel predicts
    • The marketing mix – 4Ps
  2. Key trends

    • Global trends and how they are playing out in Thailand
    • [Graph] APAC: fruit and vegetables launches, by select convenience claims, 2015-2016 vs 2019-2020
    • [Graph] Select global markets: important factors when shopping for foods, fruits and vegetables vs animal-derived foods, by market, 2021
    • [Graph] Thailand: percentage of food launched with sugar claims, 2016-2020
  3. Consumer Insights

    • Who are processed vegetable consumers?
    • [Graph] Thailand: processed vegetable consumption in the last three months, May 2021
    • Consumption of processed fruits
    • [Graph] Thailand: processed fruit consumption in the last three months, 2021
    • [Graph] Thailand: processed fruit and vegetable consumption among regular users (2-3 times/week), by age groups, 2021
    • [Graph] Thailand: processed vegetable consumption by frequent and regular users aged 18-24, 2021
    • [Graph] Thailand: processed fruit and vegetable consumption among regular users (2-3 times/week), by living situation, 2021
    • [Graph] Thailand: processed fruit and vegetable consumption among regular users (2-3 times/week), by presence of children aged under 18, 2021
    • COVID-19 stimulates processed fruit consumption
    • [Graph] Thailand: processed fruits consumed more during the COVID-19 outbreak, 2021
    • Factors influencing purchasing decisions
    • [Graph] Thailand: most important factors influencing decision to buy processed fruits and vegetables over another, 2021
    • Perception of shelf-stable and frozen fruits and vegetables
    • [Graph] Thailand: perception towards processed fruits and vegetables, 2021
    • [Graph] Thailand: consumer perception toward taste and snack-ability of processed fruits and vegetables, by packaging format, 2021
    • [Graph] Thailand: consumer perception toward nutrition of processed fruits and vegetables, by packaging format, 2021
    • Attitudes towards processed fruits and vegetables
  4. Market Applications

    • Effortless healthy eating
    • Play up sensory appeal
    • Communicate quality
    • Expand consumer base
    • Sustainability and a happy planet
  5. appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Below is a sample report, understand what you are buying.

Click to show report
Thai Consumer Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch