2022
0
Thailand Processed Meat Market Report 2022
2023-02-07T14:45:06+00:00
REP59B3A6FB_3892_46A3_AA1F_FF720FF56566
2195
160268
[{"name":"Meat and Fish","url":"https:\/\/store.mintel.com\/industries\/food\/meat-fish"}]
Report
en_GB
Motivate consumption with a better-for-you proposition, premiumise with clean labels, engage through flavours and drive relevance with new daypart positioning. Rashmika Khanijou, Research Analyst…

Thailand Processed Meat Market Report 2022

£ 2,195 (Excl.Tax)

Description

Motivate consumption with a better-for-you proposition, premiumise with clean labels, engage through flavours and drive relevance with new daypart positioning.

Rashmika Khanijou, Research Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: interest in trying processed meat products that feature foreign cuisine flavours, by consumer segments, 2022
  2. key trends

    • Rise in health fanatics
    • Graph 2: top three most important factors considered when choosing packaged food and/or drinks, 2022
    • Graph 3: indicators that a food and drink product is good value for money, 2022
    • Graph 4: functional claims in food and drink products, by market, 2019-22
    • Emergence of premium consumers
    • Evolution of snacking
    • Graph 5: qualities looked for in a snack*, 2022
    • Rise in adventurous and indulgent consumers
  3. consumer insights

    • Consumption of processed meat by formats
    • Graph 6: consumption of select formats of processed meat products in the last six months, 2022
    • Graph 7: consumption of different formats of processed meat products in the last six months, 2022
    • Graph 8: repertoire of different types of processed meat, 2022
    • Graph 9: consumers who plan to eat processed meat regularly, by consumer segments, 2022
    • Motivate consumption with better-for-you offerings
    • Graph 10: top three most important factors considered when choosing processed meat products, 2022
    • Graph 11: any rank ‘nutritional value’ as top three important factor when choosing processed meat product, by enthusiasts, vs total, 2022
    • Graph 12: consumers who would be motivated to eat more processed meat products if they included health benefits, by Enthusiasts vs total, 2022
    • Graph 13: agreement with select statements, by Sceptics vs total, 2022
    • Graph 14: any rank, ‘low sodium’ and ‘low fat’ as a top three important factor when choosing a processed meat product, by consumer segments vs total, 2022
    • Drive premiumisation with clean labels and transparency
    • Graph 15: any rank, ‘clean labels’ as a top three important factor when choosing a processed meat product, by Enthusiasts vs total, 2022
    • Graph 16: consumers who would be motivated to eat more processed meat products if they were made of all-natural ingredients, by consumer segments, 2022
    • Graph 17: any rank, ‘place of origin’ as an important factor when choosing processed meat products, by Enthusiasts vs total, 2022
    • Enhance excitement by dialing up flavoured innovations
    • Graph 18: consumers who choose flavoured processed meat products over plain ones, by Enthusiasts vs total, 2022
    • Graph 19: share of product launches in the processed meat category, by top 10 flavours, 2019-22
    • Graph 20: interest in trying processed meat products that feature foreign cuisine flavours, by consumer segments, 2022
    • Position for different daypart occasions
    • Graph 21: consumers who consume snackable processed meat products in-between meals, by consumer segments, 2022
    • Graph 22: interest in trying processed meat products with select features, by consumer segments, 2022
    • Graph 23: interest in trying processed meat products that are created as a breakfast meal, by Enthusiasts vs total, 2022
  4. appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Data

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Thai Consumer Sample Report Cover

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