2023
0
Thailand Processed Meat Market Report 2023
2023-12-19T12:03:06+00:00
REP7B18C8AF_0515_438C_98ED_9EEA1BA084D3
2195
169074
[{"name":"Meat and Fish","url":"https:\/\/store.mintel.com\/industries\/food\/meat-fish"}]
Report
en_GB
Move beyond being a side dish and position as a main protein; target two ends of the financial spectrum (mass and premium), and offer flavour novelty in snacks.Rashmika Khanijou,…

Thailand Processed Meat Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Move beyond being a side dish and position as a main protein; target two ends of the financial spectrum (mass and premium), and offer flavour novelty in snacks.

Rashmika Khanijou, Research Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: ways of consuming processed meat, by select consumption occasions in the last six months, 2023
    • Graph 2: agreement with select statements about processed meat, by financial situation, 2023
    • Graph 3: interest in select processed meat flavours, by generation, 2023
  2. key trends

    • The search for optimum health and wellness
    • Graph 4: attribute association of natural/organic food and drink, 2022
    • Graph 5: share of product launches in the processed meat category, by top 20 claims, 2020-23
    • Graph 6: top three most important factors considered when choosing packaged food and/or drinks, 2022
    • Growing viability for plant-based meats
    • Graph 7: change in dietary preference, 2021-22
    • Graph 8: interest in trying types of plant-based food and drink alternatives, 2022
    • Demand for experiential food and drink
  3. what consumers want and why

    • Graph 9: processed meat types consumed in the last six months, 2023
    • Graph 10: processed meat formats eaten in the last six months, 2023
    • Ways of consuming processed meat
    • Graph 11: ways of consuming processed meat in the last six months, 2023
    • Graph 12: association of different processed meat formats, 2023
    • Graph 13: ways of consuming processed meat, by select consumption occasions in the last six months, 2023
    • Graph 14: consumption of processed meat as a pairing with a beverage, consumers who have processed meat during snacking occasions vs those that don't consume processed meat during snacking occasions, 2023
    • Affordable vs premium processed meat
    • Graph 15: agreement with select statements about processed meat, by financial situation, 2023
    • Graph 16: concern regarding financial situation, by consumers that are trying to cut back on the amount spent on processed meat products vs total, 2023
    • Graph 17: premium claim in processed meat launches, 2020-23
    • Graph 18: willingness to pay more for features in processed meat products, Premium Consumers vs total, 2023
    • Graph 19: share of processed meat product launches, by functional claims, 2020-23
    • Graph 20: consumers that read labels of processed meat products to find the option that most suits their needs, by Premium Consumer vs total, 2023
    • Graph 21: willingness to pay more for select features in processed meat products, by age, 2023
    • Graph 22: willingness to pay more for high/added protein in processed meat products, by gender and age group, 2023
    • Graph 23: agreement with select statements, Premium Consumers vs total, 2023
    • Graph 24: consumers who have been consuming plant-based processed meat products (ie made from plant-protein) more often, Premium Consumers vs total, 2023
    • The flavour opportunity
    • Graph 25: consumers who usually choose flavoured processed meat products (eg cheese, marinade) over unflavoured, by consumption occasion in the last six months, 2023
    • Graph 26: consumers who usually choose to consume flavoured processed meat products (eg cheese, marinade) over unflavoured, by type consumed in the last six months, 2023
    • Graph 27: processed meat flavours that consumers are interested in trying, 2023
    • Graph 28: interest in select processed meat flavors, by generation, 2023
    • Graph 29: regional cuisine types of interest in ready meals, consumers who usually consume flavoured processed meat products over unflavoured vs total, 2023
  4. appendix

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