2023
0
Thailand Protein and Protein Alternatives Market Report 2023
2023-06-07T13:01:46+01:00
REP9397C466_08CF_4CD9_AC8B_B360C8137FF4
2195
163985
[{"name":"Meat and Fish","url":"https:\/\/store.mintel.com\/industries\/food\/meat-fish"},{"name":"Vegan and Plant-based","url":"https:\/\/store.mintel.com\/industries\/food\/vegan-plant-based"}]
Report
en_GB
High consumer interest in protein continues to present opportunities for both animal and plant-based protein food products.Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer…

Thailand Protein and Protein Alternatives Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

High consumer interest in protein continues to present opportunities for both animal and plant-based protein food products.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: association of protein sources to various attributes, 2023
    • Graph 2: association of animal and plant-based protein sources with various attributes, by age, 2023
    • Graph 3: motivations to eat more plant-based meat alternative products among current users, 2023
  2. key trends and market factors

    • A shift towards health and wellness
    • Graph 4: life expectancy at birth, 2000-20
    • Graph 5: food and drink launches with protein claims, by category, 2020-23
    • Rise of plant-based proteins
    • Graph 6: food and drink launches, by select claim, 2020-23
    • Graph 7: food and drink launches, by select claim, 2020-23
    • Graph 8: consumer awareness of and interest in health ingredients, 2022
    • Innovation in alternative protein sources
  3. what consumers want and why

    • Animal-based protein
    • Graph 9: proteins eaten by category, 2023
    • Graph 10: consumption intent of poultry (eg chicken, turkey) in the next three months, by age, 2023
    • Graph 11: consumption intent of meat (eg beef, pork) in the next three months, by age, 2023
    • Graph 12: association of protein sources to various attributes, 2023
    • Graph 13: association of protein sources to various attributes, 2023
    • Natural plant-based proteins (PBPs)
    • Graph 14: diet preferences, by age and gender, 2023
    • Graph 15: consumption intention of various alternative protein sources, 2023
    • Graph 16: repertoire of plant-based protein sources, by age, 2023
    • Graph 17: association of legumes of being 'easy to cook', 2023
    • Graph 18: agreement with the statement 'I plan to substitute animal meat with other plant-based protein in my diet to reduce food cost', by region, 2023
    • Plant-based meat alternatives (PBMAs)
    • Graph 19: consumption of plant-based meat alternative products for protein, by age and living area, 2023
    • Graph 20: consumption intention of plant-based meat alternative products, by age and living area, 2023
    • Graph 21: agreement with the statement 'I choose to eat plant-based meat alternative products mostly when I want to try something new', by age, 2023
    • Graph 22: motivations to eat more plant-based meat alternative products among current users, 2023
    • Graph 23: factors that will motivate consumers to eat more plant-based meat alternative products, by age, 2023
    • Graph 24: consumption intent of plant-based meat alternatives among consumers who are concerned and not concerned about the impact of meat production on the environment, 2023
    • Graph 25: interest in various protein innovations, 2023
  4. appendix

    About the report

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