2022
0
India Protein Supplements and Beverages Market Report 2022
2022-07-19T15:01:45+01:00
REP351B2D4D_7A92_4219_84F9_C953604FE503
2195
153439
[{"name":"Nutrition","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/healthy-eating-nutrition"}]
Report
en_GB
While gym-goers remain a key target, there is potential to tap into active lifestylers who engage in lighter exercises and to innovate with RTD formats.Tulsi Joshi, Senior Food &…

India Protein Supplements and Beverages Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

While gym-goers remain a key target, there is potential to tap into active lifestylers who engage in lighter exercises and to innovate with RTD formats.

Tulsi Joshi, Senior Food & Drink Analyst, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Mintel predicts
  2. KEY TRENDS

    • The evolving definition of healthy living
    • Graph 1: interest in functional health benefits when consuming protein supplements and beverages, 2022
    • Consumers' desire to be 'in control' drives plant-based claim
    • Graph 2: most worrisome factors, 2022
    • Protein goes mainstream in food and drinks
    • Graph 3: association of protein with health benefits, 2022
  3. CONSUMER INSIGHTS

    • Graph 4: % of daily consumers of protein supplements/beverages by frequency of exercising and number of exercise types, 2022
    • Graph 5: frequency of exercising, 2022
    • Graph 6: exercises undertaken by consumers to stay healthy, 2022
    • The gym-goer
    • Graph 7: consumption frequency of protein supplements and/or beverages, by gym-goers, 2022
    • Graph 8: interest in select functional health benefits in protein supplements and/or beverages, by gym-goers*, 2022
    • Graph 9: interest in select functional health benefits in protein supplements and/or beverages, by gym-goers and gender, 2022
    • Graph 10: interest in protein sources in protein supplements and/or beverages, by gym-goers, 2022
    • Graph 11: gym-goers' flavours of interest in protein supplements and/or beverages, 2022
    • Graph 12: top 10 flavours in nutrition drinks with high/added protein claim, 2017-22
    • Graph 13: % of consumers interested in select flavours in protein supplements and/or beverages, by gym-goer and gender, 2022
    • The active lifestyler
    • Graph 14: exercises undertaken to stay healthy in the last three months, total vs active lifestylers*, 2022
    • Graph 15: protein supplement and/or beverage consumption frequency of active lifestylers, 2022
    • Graph 16: top five factors motivating Millennials to live a healthier lifestyle, 2022
    • Graph 17: exercises undertaken by active lifestylers in the last three months, 2022
    • Opportunity for RTD protein drinks
    • Graph 18: % of consumers who agree to the statement, "Ready to drink protein beverages appeal to me", by generation, 2022
    • Graph 19: % of consumers interested in select product features in protein supplements and/or beverages, by consumers who find ready-to-drink protein beverages appealing*, 2022
    • Graph 20: exercises undertaken by consumers to stay healthy in the last three months, by consumers who find RTD protein beverages appealing, 2022
    • Graph 21: select interest in flavours in protein supplements and/or beverages, by consumers who find ready-to-drink protein beverages appealing*, 2022
  4. MArket Applications

    • Gym-goers: go beyond protein content
    • Graph 22: top five growing functional health claims in nutrition drinks and other beverages with high/added protein, 2022
    • Appeal to the emerging active lifestyler segment
    • Graph 23: % of launches with 'plant-based' claim in high/added protein supplements and beverages, 2019-22
    • Expansion with protein beverages
  5. Appendix

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