2024
0
C‌hina Purchasing Food and Drink for Children Market Report 2024
2024-03-01T16:01:56+00:00
REP2447A44E_13E6_4708_8DE0_0111AF564B19
3695
171130
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Report
en_GB
The children's food market is becoming more regulated. In addition to upgrading their products, brands and companies should actively support parents in educating their children on healthy eating and providing…

C‌hina Purchasing Food and Drink for Children Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

The children's food market is becoming more regulated. In addition to upgrading their products, brands and companies should actively support parents in educating their children on healthy eating and providing them with a happy childhood.

Marta Zhang, Senior Research Analyst, Food and Drink, Foodservice, China

Table of Contents

  1. Executive Summary

    • Key issues covered in this Report
    • The Market
    • Companies and Brands
    • The consumer
    • Graph 1: category penetration, 2023
    • Graph 2: purchase channel, 2023
    • Graph 3: consumption purpose, 2023
    • Graph 4: purchase factor, 2021 vs 2023
    • Graph 5: concerns on diet, 2022 vs 2023
    • Issues and insights
    • What we think
  2. The Market

    • Market Factors
    • Graph 6: birth rate and rate of natural increase in population, 2013-2023
  3. Companies and Brands

    • Marketing Activities
    • New Product Trends
    • Graph 7: share of food and drink launches with children* claims, 2019-23
    • Graph 8: share of new food and drink products with children* claims in the last five years, by claim, 2019-23
  4. The consumer

    • Category penetration
    • Graph 9: category penetration, 2023
    • Graph 10: category penetration of products for children, by age and gender of children, 2023
    • Graph 11: category penetration of selected categories, by age of parents, 2023
    • Purchase channel
    • Graph 12: purchase channel, 2023
    • Graph 13: purchase channel – selected channels, by monthly household income, 2023
    • Graph 14: purchase channel, by plan to have more children, 2023
    • Graph 15: purchase channel, by age of parents, 2023
    • Consumption purpose
    • Graph 16: consumption purpose, 2023
    • Graph 17: consumption purpose – biscuits, by age of parents, 2023
    • Graph 18: consumption purpose – to appease/reward children, by monthly household income, 2023
    • Purchase factors
    • Graph 19: purchase factor, 2021 vs 2023
    • Graph 20: health claims in new food and drink products for children*, 2021-23
    • Graph 21: purchase factor – selected factors, by age of parents, 2023
    • Graph 22: purchase factor – selected factors, by choice of purchase factor, 2023
    • Concerns on diet
    • Graph 23: concerns on diet, 2022 vs 2023
    • Graph 24: concerns on diet – selected concerns on diet, by choice of other concerns, 2023
    • Graph 25: concerns on diet, by age of children, 2023
    • Consumer segmentation
    • Graph 26: consumer segmentation, 2023
    • Graph 27: purchase factor – selected factors, by consumer segmentation, 2023
    • Graph 28: consumption purpose (biscuits) – selected purposes, by consumer segmentation, 2023
    • Graph 29: factors for choosing dietary supplements – recommendation by professionals, by consumer segmentation, 2023
  5. Issues and insights

    • Expand the product range and resist homogenisation by developing dairy products for children
    • Be moderately indulgent to provide children with a wonderful childhood
    • Facilitate children's mental and physical development through age segmentation in food and drinks
  6. Appendix – Methodology and Abbreviations

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