2020
0
QSR Trends – Thai Consumer – 2020
2021-02-12T10:09:34+00:00
REP37969B40_A464_47D7_A318_6A49C8F61EF2
2195
134278
[{"name":"Fast Food","url":"https:\/\/store.mintel.com\/industries\/foodservice\/fast-food"},{"name":"Pizza","url":"https:\/\/store.mintel.com\/industries\/food\/convenience-foods\/pizza"}]
Report
en_GB
QSRs are faced with growing competition. Going forward, brands can prioritise value and convenience, while new occasions will be vital to drive growth. Kornthanin Wichaijiranath, Research Analyst - Food…

QSR Trends – Thai Consumer – 2020

£ 2,195 (Excl.Tax)

Report Summary

QSRs are faced with growing competition. Going forward, brands can prioritise value and convenience, while new occasions will be vital to drive growth.

Kornthanin Wichaijiranath, Research Analyst – Food & Drink

Table of Contents

  1. executive summary

    • Market context
    • What consumers want and why
    • Opportunities
    • The competitive landscape
    • Mintel predicts
  2. impact of covid-19 on qsr trends

    • [Graph] Thailand: “Compared to your usual spending habits, do you expect to spend more, less or about the same in each of the following categories over the next month?”, 8-10 June 2020
    • [Graph] Thailand: factors causing concern for consumers
    • The impact of COVID-19 on the marketing mix
  3. key trends

    • Global trends and how they are playing out in Thailand
    • Key drivers
  4. consumer insights

    • Thai fast food consumer overview
    • [Graph] Thailand: types of fast food eaten in the past three months, March 2020
    • [Graph] Thailand: types of fast food eaten in the past three months, by age groups, March 2020
    • [Graph] Thailand: types of fast food eaten in the past three months, by age groups, March 2020
    • How much are consumers willing to pay?
    • [Graph] Thailand: ‘How much are you willing to pay for a fast food meal per person?’, March 2020
    • [Graph] Thailand: price willing to pay for a fast food meal (NET), by meal type at KFC, March 2020
    • [Graph] Thailand: price willing to pay for a fast food meal (NET), by meal type at McDonald’s, March 2020
    • [Graph] Thailand: ‘How much are you willing to pay for a fast food meal per person?’ (NET), by household income, March 2020
    • [Graph] Thailand: ‘How much are you willing to pay for a fast food meal per person?’ (NET), by area, March 2020
    • [Graph] Thailand: willingness to pay less than THB100 for a fast food meal, by age groups and regions, March 2020
    • When are fast foods consumed?
    • [Graph] Thailand: fast food consumption occasions, by living situation, March 2020
    • [Graph] Thailand: fast food consumption occasions, by region, March 2020
    • [Graph] Thailand: fast food consumption occasions, by age groups, March 2020
    • [Graph] Thailand: meals eaten at various fast food chains in the past three months, March 2020
    • What do fast food consumers want?
    • [Graph] Thailand: ‘Which of the following would you like to see fast food chains improve?’, March 2020
    • [Graph] Thailand: willingness to pay for a fast food meal (NET), by improvement areas, March 2020
    • [Graph] Thailand: ‘Which of the following would you like to see fast food chains improve?’, by gender and age group, March 2020
  5. market applications

    • Opportunity 1: innovate with localised menus and flavours
    • Opportunity 2: explore new consumption occasions and QSR concepts
    • Opportunity 3: elevate QSR convenience with technology
    • Global innovations
  6. appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Data

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Thai Consumer Sample Report Cover

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