2021
0
China Ready Meals Market Report 2021
2021-08-04T04:04:29+01:00
OX1050137
3695
141124
[{"name":"Ready Meals","url":"https:\/\/store.mintel.com\/industries\/food\/convenience-foods\/ready-meals"}]
Report
en_GB
"Better control over the COVID-19 epidemic has seen growth stabilise in the frozen sector and a recovery in the chilled segment. The conventional ready meals market will benefit from fortified…

China Ready Meals Market Report 2021

£ 3,695 (Excl.Tax)

Report Summary

“Better control over the COVID-19 epidemic has seen growth stabilise in the frozen sector and a recovery in the chilled segment. The conventional ready meals market will benefit from fortified nutrition and clear consumption occasions. As society ages, there will be demand for products with specialised nutrition designed for seniors. Consumers’ needs for elevated convenience with fun cooking experiences and a better dining experience will put pressure on product innovation in the ready-to-cook sector.”

– Pepper Peng, Research Analyst

This Report covers the following areas:

  • What is the current market landscape and how has it been influenced by COVID-19?
  • What will the future competition look like for ready meals?
  • What marketing activities and new product trends are worth businesses’ attention in future?
  • How have consumption habits changed in the post-COVID-19 time?
  • What is the penetration of different types of ready-to-cook brands?
  • What is the opportunity associated with consumption occasions for ready-to-cook products?

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Covered in this Report
          • Excluded
          • Executive Summary

              • The market
                • Figure 1: Total retail market value of ready meals, 2016-2026
              • Companies and brands
                • Figure 2: Leading companies’ value share of frozen and chilled ready meals segments*, China, 2019-20
              • The consumer
                • Opportunities and challenges coexist for ready meals
                  • Figure 3: Consumption frequency, 2021
                • Make Western-style ready meals easier to prepare
                  • Figure 4: Consumption barriers – not easy to cook, 2021
                • Strong interest in trading up for Western-style ready meals
                  • Figure 5: Trading up interest, 2021
                • Short video platforms worth greater investment
                  • Figure 6: Information channel, 2021
                • Distinct tiers of ready-to-cook brands
                  • Figure 7: Brands of ready-to-cook meals, 2021
                • White space for ready-to-cook family meals
                  • Figure 8: Consumption occasions for ready-to-cook, 2021
                • What we think
                • Issues and Insights

                  • Enhance the nutrition of ready meals
                    • Opportunity for ready-to-cook brands to secure the family dining occasion
                      • Figure 9: Examples of ready meals targeting certain occasions, Japan, 2020-2021
                    • Ready meals for seniors a blue ocean
                        • Figure 10: Examples of ready meals designed for older consumers, Japan, 2020-2021
                    • The Market – Market Size and Forecast

                      • Growth remains persistent after the pandemic
                        • Figure 11: Total retail market value of ready meals, China, 2017-2021
                      • Growing rapidly in the next five years
                        • Figure 12: Total retail market value of ready meals, 2016-2026
                    • Market Factors

                      • The pandemic has changed consumers’ attitudes towards cooking
                        • Life expectancy increases, while willingness to have children decreases
                          • CPI of livestock meat (畜肉) is falling back
                            • Figure 13: CPI of livestock meat (畜肉)*, 2021
                        • Market Segmentation

                          • Growth of frozen ready meals is slowing down but stable in the future
                            • Figure 14: Retail market value of frozen ready meals, China, 2016-2026
                            • Figure 15: Retail market volume of frozen ready meals, China, 2016-2026
                          • Chilled ready meals market is recovering strongly
                            • Figure 16: Retail market value of chilled ready meals, China, 2016-2026
                            • Figure 17: Retail market volume of chilled ready meals, China, 2016-2026
                        • Key Players – Market Share

                          • Sanquan invests in frozen hotpot and barbecue products
                            • Figure 18: Leading companies’ value share of frozen and chilled ready meals segments*, China, 2019-20
                          • Guangzhou Restaurant gains considerable share in frozen ready meals
                            • Investment capital welcomes new ready-to-cook brands
                            • Marketing Activities

                              • Set up side stalls in offline channels
                                • Figure 19: Examples of selling in supermarkets, China, 2020
                              • Leverage the Spring Festival
                                • Figure 20: Hema’s ready meals for Chinese New Year’s Eve dinner
                              • JD establishes Catering Retail Development Alliance
                                • Figure 21: Ready meal mystery boxes for Double 11 event, JD, China, 2020
                              • Use celebrity endorsement to reach younger consumers
                                • Figure 22: Wanchai Ferry uses celebrity endorsement as part of a rejuvenation, China, 2020
                            • New Product Trends

                              • Convenience remains dominant, minus claims are rising
                                • Figure 23: New launches in ready meal market*, by claims category, China, 2019 (July) – 2021 (June)
                                • Figure 24: New launches in ready meal market, by leading claims*, China ,2019 (July) – 2021(June)
                                • Figure 25: Examples of ready meals using plant-based meat in minus claims, China, 2020-2021
                              • Japan market: minus claims & fortified nutrition
                                • Figure 26: New launches in ready meal market*, by claims category, Japan, 2019 (July) – 2021 (June)
                                • Figure 27: Examples of ready meals with minus claims, Japan, 2020-2021
                                • Figure 28: Examples of ready meals claiming fortified nutrition, Japan, 2020-2021
                              • Regional cuisine with cooking tools in ready meals
                                • Figure 29: Claypot rice from Funhou, China, 2020
                            • The Consumer – Consumption Frequency

                              • Overall ranking of ready meals is stable
                                • Figure 30: Consumption frequency, 2021
                                • Figure 31: % points change, by consumer group, 2020 and 2021
                              • Frozen ready meals are falling back
                                • Fierce competition from instant foods but upper hand in consumption frequency for now
                                    • Figure 32: Average frequency comparison between instant foods and ready meals, 2021
                                  • Over-40s offer blue ocean prospects
                                      • Figure 33: Frequency of selected ready meals – 2-3 times a month, by age, 2021
                                  • Consumption Barriers

                                    • Not fresh is main barrier…
                                      • Figure 34: Consumption barriers, 2021
                                    • …but ready-to-cook still has a chance among high-income consumers
                                      • Figure 35: Consumption barriers – not fresh, by ready-to-cook/semi-finished foods, by household income, 2021
                                      • Figure 36: Have not eaten in the last 6 months-ready-to-cook/semi-finished, by household, 2021
                                    • Western-style ready meals are more likely to be regarded as not easy to cook
                                      • Figure 37: Consumption barriers – not easy to cook, 2021
                                      • Figure 38: Four cheese pizza from Nestlé Wagner, Germany, 2021
                                    • More efforts needed on taste innovation
                                    • Trading Up Interest

                                      • Western-style ready meals enticing trade up interest
                                        • Figure 39: Trading up interest, 2021
                                        • Figure 40: % points change in trading up interest, 2021 and 2019
                                      • Chilled Western ready meals are favoured by females
                                        • Figure 41: Trading up interest in selected categories, by gender, 2021
                                      • Western-style frozen ready meals can aim at premium market
                                        • Figure 42: Trading up interest in selected categories, by household income, 2021
                                        • Figure 43: Trading up interest in selected categories, by consumer group, 2021
                                      • Delicate hot pot ingredients at home
                                      • Information Channel

                                        • Offline channels are still strong in promoting sales
                                          • Figure 44: Information channel, 2021
                                        • Short video platforms rank fourth
                                          • Figure 45: Selected information channel, by consumer group, 2021
                                        • Live streaming is an information channel more than a purchasing channel
                                          • Figure 46: Mintel’s expert interview about live streaming commerce, 2021
                                          • Figure 47: Information channel of meal replacements, 2021
                                      • Brands of Ready-to-cook Meals

                                        • Clear breakdown in different types of ready meal brands
                                          • Figure 48: Brands of ready-to-cook meals, 2021
                                          • Figure 49: Brands of ready-to-cook meals, by age, 2021
                                        • Chinese time-honoured foodservice brands and emerging brands attract high-income consumers and families with kids
                                          • Figure 50: % points difference of ready-to-cook meals brands between high and low household income consumers, 2021
                                          • Figure 51: Selected brands of ready-to-cook meals, by child in household, 2021
                                      • Consumption Occasions for Ready-to-cook

                                        • Family meals are more popular
                                          • Figure 52: Consumption occasions for ready-to-cook, 2021
                                          • Figure 53: Eating with family on festivals, by consumer group, 2021
                                        • No brands dominate non-workday occasions yet
                                          • Figure 54: Eating ready-to-cook meals on workdays – Western foodservice brands, by occasion, 2021
                                          • Figure 55: Brands of ready meals, by consumption occasion-days off/weekends, 2021
                                          • Figure 56: Brands of ready meals, by consumption occasion-festivals, 2021
                                      • Appendix – Market Size and Forecast

                                          • Figure 57: Total retail market value of ready meals, China, 2016-2026
                                          • Figure 58: Total retail market volume of ready meals, China, 2016-2026
                                      • Appendix – Market Segmentation

                                          • Figure 59: Total retail market value of frozen ready meals, China, 2016-2026
                                          • Figure 60: Total retail market volume of frozen ready meals, China, 2016-2026
                                          • Figure 61: Total retail market value of chilled ready meals, China, 2016-2026
                                          • Figure 62: Total retail market volume of chilled ready meals, China, 2016-2026
                                      • Appendix – Methodology and Abbreviations

                                        • Methodology
                                          • Abbreviations

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