2022
0
China Ready Meals Market Report 2022
2022-08-05T04:02:20+01:00
OX1104903
3695
154084
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Report
en_GB
“The latest and largest resurgence of cases in China has accelerated the retail sales of ready meals and boosted the consumption of its less penetrated categories (ie ready-to-cook and ready-to-prepared…

China Ready Meals Market Report 2022

£ 3,695 (Excl.Tax)

Description

“The latest and largest resurgence of cases in China has accelerated the retail sales of ready meals and boosted the consumption of its less penetrated categories (ie ready-to-cook and ready-to-prepared foods). To keep the growth momentum in the post-COVID-19 period, brands can renovate traditional ready meal products to tap into consumers’ health and weight management routines with upgraded nutrition. Meanwhile, elevated convenience can be provided by focusing on customised products for small kitchen appliances.”
– Roolee Lu, Senior Research Analyst

This Report looks at the following areas:

  • Future market outlook and growth prospects in the next five years
  • COVID-19’s impact on the ready meal market
  • Latest product trends and growth opportunities
  • Consumption trends and changes in product usage
  • Reasons for increased consumption
  • Purchase journey from channel usage to choice factors

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Covered in this Report
    • Excluded
    • Definition
  2. Executive Summary

    • The market
      • Figure 1: Retail value sales and forecast of frozen ready meals, China, 2017-27
      • Figure 2: Retail value sales and forecast of chilled ready meals, China, 2017-27
    • Companies and brands
    • Anjoy and Weizhixiang are catching up with top players
      • Figure 3: Leading companies in frozen and chilled ready meals, by value share, 2020-22
    • Positioning, plus and minus have a growing presence in new products
    • The consumer
    • Ready-to-prepare and ready-to-cook foods have more growth potential in usage
      • Figure 4: Consumption trend, 2022
    • Most frozen ready meals see increased demand under the resurgence of COVID-19
      • Figure 5: Consumption frequency – frozen ready meals, 2022
    • Online channels outperform offline channels when purchasing ready meals
      • Figure 6: Purchase channel, 2022
    • Resolving food safety concerns is a top priority
      • Figure 7: Purchase factors, 2022
    • Major reasons for consuming more ready-to-cook foods differ by age
      • Figure 8: Consumption purpose – ready-to-cook foods, by age, 2022
    • More young consumers have interest in customised products for small kitchen appliances
      • Figure 9: Consumption interest, 2022
    • What we think
  3. Issues and Insights

    • Prioritise designed for small kitchen appliances in NPD and communication
    • The facts
    • The implications
      • Figure 10: Examples of Hema’s private label products designed for air fryers, China, 2022
    • Utilise short video platforms to further increase the popularity
    • The facts
    • The implications
      • Figure 11: Douyin ecommerce Dou Lai Chang Xian, China, 2022
    • Renovate ready meals to tap into weight management demand
    • The facts
    • The implications
      • Figure 12: Product examples of Ding Dong Yummy Dish, China, 2022
      • Figure 13: Product examples of ready meals with minus, plus and functional claims, New Zealand and UK, 2022
  4. Market Size and Forecast

    • Resurgence of COVID-19 results in rising demand
      • Figure 14: Total retail value sales and forecast of ready meals, China, 2017-27
  5. Market Segmentation

    • Frozen ready meals benefit from increasing time spent at home
      • Figure 15: Retail value sales and forecast of frozen ready meals, China, 2017-27
      • Figure 16: Retail volume sales and forecast of frozen ready meals, China, 2017-27
    • Chilled ready meals are expected to return to double-digit growth beyond 2022
      • Figure 17: Retail value sales and forecast of chilled ready meals, China, 2017-27
      • Figure 18: Retail volume sales and forecast of chilled ready meals, China, 2017-27
  6. Market Factors

    • Spending shifts towards food and drink under stockpiling demand
      • Figure 19: Change in spending – spent more, 2020-22
      • Figure 20: Food and drinks for stock up, 2022
    • Premiumisation opportunity exists, but justifying good value is important
      • Figure 21: Trading up and down plans, 2022
    • The 14th Five-Year Plan sets up guidelines for the high-quality development of cold chain logistics
  7. Market Share

    • Anjoy and Weizhixiang narrowed down gaps with top players in 2021
      • Figure 22: Leading companies in frozen and chilled ready meals, by value share, 2020-22
    • Restaurants and new retail brands pin high hopes on ready meals
      • Figure 23: Product examples of Pizza Hut’s ready meal products, China, 2022
  8. Marketing Activities

    • Maizi Mom targets modern females
      • Figure 24: Product example of Maizi Mom, China, 2022
    • JD provides a package of support measures for ready meal brands
    • Hema proactively collaborates with foodservice brands
      • Figure 25: Product examples of Hema Gong Fang x Nong Geng Ji, China, 2022
  9. New Product Trends

    • Convenience claims still dominate, while positioning claims are rising
      • Figure 26: New launches in ready meal* market, by claim category, China, 2019-22
      • Figure 27: New launches in ready meal* market, by top growing claims, China, 2019-22
      • Figure 28: Product examples of ready meals with a seasonal claim, China, 2021
    • Plant-based options become more prolific after the first occurrence
      • Figure 29: Product examples of ready meals with plant-based claim, China, 2022
    • Minus and plus claims are receiving more attention in NPD
      • Figure 30: Product examples of ready meals with minus and plus claims, China, 2022
  10. Consumption Trend

    • Ready-to-heat and ready-to-eat foods lead in consumption increase…
      • Figure 31: Consumption trend, 2022
    • …while ready-to-prepare and ready-to-cook foods have more growth potential
    • Consumers aged 25-29 and those living with kids should be the target audience
      • Figure 32: Consumption trend – eating more, by age, 2022
      • Figure 33: Consumption trend – eating more, by living situation, 2022
  11. Consumption Frequency

    • Most frozen options see further increased heavy users
      • Figure 34: Consumption frequency – frozen ready meals, 2022
      • Figure 35: Consumption penetration – frozen ready meals, 2020-22
      • Figure 36: Proportion of heavy users – frozen ready meals, 2020-22
    • Chilled and ambient ready meals see a rebound in consumption
      • Figure 37: Consumption frequency – non-frozen ready meals, 2022
      • Figure 38: Consumption penetration – non-frozen ready meals, 2020-22
      • Figure 39: Proportion of heavy users – non-frozen ready meals, 2020-22
    • Chilled ready meals are preferred by young consumers, while more consumers with kids favour frozen and ambient options
      • Figure 40: Proportion of heavy users – chilled ready meals, by age, 2022
      • Figure 41: Proportion of heavy users – frozen and ambient ready meals, by living situation, 2022
  12. Purchase Channel

    • Usage of different online channels varies by age
      • Figure 42: Purchase channel, 2022
      • Figure 43: Purchase channel – online channels, by age, 2022
    • More consumers in Shanghai choose to purchase from O2O retailers and food delivery platforms
      • Figure 44: Purchase channel – selected online channels, by city, 2022
    • Convenience stores and restaurants are more popular among young consumers
      • Figure 45: Purchase channel – offline channels, by age, 2022
  13. Purchase Factors

    • Reassuring concerns around food safety is of top priority
      • Figure 46: Purchase factors, 2022
    • Young consumers value taste, while nutrition becomes more important
      • Figure 47: Purchase factors – select items, by age, 2022
      • Figure 48: Purchase factors – select items, 2016 vs 2022
    • Advertising and celebrity endorsement is still of the least importance
      • Figure 49: Purchase factors – from a brand I am familiar with, by age, 2022
      • Figure 50: Purchase factors – select items, by gender, 2022
  14. Consumption Purpose

    • Major reasons for consuming more are similar across different types
      • Figure 51: Consumption purpose, 2022
    • Ready-to-heat foods stand out in both easier and faster than cooking from scratch
    • The top reason for eating more ready-to-cook foods varies by age
      • Figure 52: Consumption purpose – ready-to-cook foods, by age, 2022
  15. Consumption Interest

    • Suitable for small kitchen appliances ranks next to individual packaging among young consumers
      • Figure 53: Consumption interest, 2022
      • Figure 54: Consumption interest – select items, by age, 2022
    • Affluent consumers favour seasonal ingredients, while foreign cuisines can attract families with kids
      • Figure 55: Consumption interest – select items, by monthly household income, 2022
    • Ready meals can tap into weight-conscious consumers
      • Figure 56: Consumption interest – specially designed for weight management, by gender and age, 2022
  16. Food Personas

    • Who are they?
      • Figure 57: Food personas, 2022
      • Figure 58: Food personas, by generation, 2022
    • Ready-to-cook and ready-to-prepare foods are more popular among new trend explorers and critical shoppers
      • Figure 59: Consumption trend – eating more, by food persona, 2022
    • Emotional eaters pay attention to taste and value, while critical shoppers care more about nutrition
      • Figure 60: Purchase factors – select items, by food persona, 2022
  17. Appendix – Market Size and Forecast

      • Figure 61: Total retail value sales and forecast of ready meals, China, 2017-27
      • Figure 62: Total retail volume sales and forecast of ready meals, China, 2017-27
  18. Appendix – Market Segmentation

      • Figure 63: Total retail value sales and forecast of frozen ready meals, China, 2017-27
      • Figure 64: Total retail volume sales and forecast of frozen ready meals, China, 2017-27
      • Figure 65: Total retail value sales and forecast of chilled ready meals, China, 2017-27
      • Figure 66: Total retail volume sales and forecast of chilled ready meals, China, 2017-27
  19. Appendix – Methodology and Abbreviations

    • Methodology
    • Abbreviations

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