2021
0
Thailand Ready Meals Market Report 2021
2022-01-14T06:04:57+00:00
REP70D1C0A9_9637_4781_86E3_F85060A6AAB3
2195
146828
[{"name":"Ready Meals","url":"https:\/\/store.mintel.com\/industries\/food\/convenience-foods\/ready-meals"}]
Report
en_GB
Ready meals are increasingly seen as a credible alternative to dining out. Upgrading taste, nutrition and dining experience is crucial to sustain growth momentum.Rashmika Khanijou, Research Analyst…

Thailand Ready Meals Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Ready meals are increasingly seen as a credible alternative to dining out. Upgrading taste, nutrition and dining experience is crucial to sustain growth momentum.

Rashmika Khanijou, Research Analyst

Table of Contents

  1. Executive summary

    • Market context
    • What consumers want and why
    • Graph 1: interest in ready meals with added nutritional benefits, by age, 2021
    • Graph 2: agreement with the statement "The impact of ready meal packaging on the environment worries me", by region, 2021
    • Graph 3: select types of cuisine consumers are most interested in trying in ready meals – any rank up to 5, by age, 2021
    • Opportunities
    • Competitive landscape
    • Graph 4: share of prepared meals and meal kits launches, 2018-21
    • Mintel predicts
  2. KEY trends

    • Global trends and how they are playing out in Thailand
    • Key drivers
    • Graph 5: spending habits in the last 12 months on select categories, 2021
    • Graph 6: most important factors when cooking/preparing a meal for the following occasions, 2020
    • Graph 7: % of consumers* trying to limit their meat intake, 2021
  3. Consumer Insights

    • Usage of ready meals
    • Graph 8: different types of food/meals by day-part occasion, 2021
    • Graph 9: occasions of ready meals consumption, by area, 2021
    • Graph 10: agreement with the statement "Since COVID, I have been choosing to eat more ready meals rather than going out to dine", by age and parental status, 2021
    • Barriers and gateways to ready meals
    • Graph 11: associations of different types of meals with the attribute "wide variety", by region, 2021
    • Graph 12: agreement with the statement "There is a lack of menu variety for ready meals in the market", by monthly household income, 2021
    • Graph 13: association of different types of meals with the select attribute, 2021
    • Graph 14: agreement with select attitude statements about ready meals, by gender and age, 2021
    • Graph 15: agreement with the statement "The impact of ready meal packaging on the environment worries me", by region, 2021
    • Graph 16: agreement with the statement "Ready-to-cook meal kits appeal to me", by parental status and employment, 2021
    • Features of interest in ready meals
    • Graph 17: features interested in trying in ready meals, 2021
    • Graph 18: interest in ready meals with added nutritional benefits, by age, 2021
    • Graph 19: interest in select ready meals features, by age, 2021
    • Graph 20: % of prepared meals and meal kit launches with vegan and plant-based claims, 2018-21
    • Graph 21: % of launches in prepared meals and meal kits with "natural" claims, 2018-21
    • Graph 22: interest in ready meals with all-natural ingredients, by parental status, 2021
    • Graph 23: interest in ready meals designed for late-night meals, by gender and age, 2021
    • Interest in cuisine variety in ready meals
    • Graph 24: ranking of types of cuisines consumers are most interested in trying in ready meals, 2021
    • Graph 25: types of cuisines consumers are most interested in trying in ready meals – any rank up to 5, by region, 2021
    • Graph 26: types of cuisines consumers are most interested in trying in ready meals – any rank up to 5, 2021
    • Graph 27: select types of cuisine consumers are most interested in trying in ready meals – any rank up to 5, by age, 2021
  4. Market Application

    • Time for retail ready meal brands to out-indulge restaurants/takeaways
    • Double-down on freshness and home-style messaging
    • The better-for-you opportunity
    • Graph 28: top 10 claim categories in prepared meals and meal kits, 2018-21
    • Ride the plant-based bandwagon
    • Environmentally friendly packaging in ready meals
  5. appendix

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