2022
0
Thailand Ready Meals Market Report 2022
2022-08-10T21:01:29+01:00
REPAB189E5A_1946_4B7F_BF32_D8A3D724603C
2195
154373
[{"name":"Ready Meals","url":"https:\/\/store.mintel.com\/industries\/food\/convenience-foods\/ready-meals"}]
Report
en_GB
Justify price points of ready meals by delivering enhanced quality and enable regular consumption by combating scepticism through nutritional and healthful meals.Rashmika Khanijou, Research Analyst…

Thailand Ready Meals Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Justify price points of ready meals by delivering enhanced quality and enable regular consumption by combating scepticism through nutritional and healthful meals.

Rashmika Khanijou, Research Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: % of consumers that agree to the statement "Ready meals are too expensive when compared to the quality of meals" by consumers who agree "I can get a freshly cooked meal by paying the same price", vs total, 2022
    • Graph 2: select attributes that consumers are willing to pay more for in ready meals, among consumers that agree "Ready meals are unhealthy to be consumed regularly", vs total, 2022
    • Graph 3: % of consumers that have not consumed ready meals more frequently in the last three months because the packaging are not eco-friendly (eg too much plastic waste), by age group, 2022
    • Mintel predicts
  2. key trends

    • Added focus on health and the plant-based momentum
    • The need for convenience and experience
    • Rise in sustainable consumer behaviour
  3. consumer insights

    • Consumption of ready meals
    • Graph 4: consumption frequency of ready meals types in the last three months, 2022
    • Graph 5: consumers that have consumed ready meal types 2-6 times per week in the last three months, by generation, by area, 2022
    • Graph 6: consumers that have consumed ready meal types 2-6 times per week in the last three months, by monthly household income, 2022
    • Enhance quality: justify the value-for-money aspect of ready meals
    • Graph 7: agreement with select statement "ready meals are too expensive when compared to the quality of meals", by select barrier for not having consumed ready meals more frequently in the last three months, 2022
    • Graph 8: attributes in ready meals that consumers are willing to pay more for, 2022
    • Graph 9: share of launches in the prepared meals and meal kits sub-categories, by claim category, 2019-22
    • Graph 10: agreement with select statement "ready meals offered in the market are not premium enough", by consumers who agree that ready meals are too expensive when compared to the quality of meals, vs total, 2022
    • Graph 11: % of consumers that agree to the statement "the more additives in ready meals, the worse the quality is" by consumers who agree to the statement "ready meals offered in the market are not premium enough" vs total, 2022
    • Graph 12: willingness to pay more for ready meals that contain plant-based meat substitutes, by consumers who agree that "ready meals are too expensive when compared to the quality of meals", vs total, 2022
    • Build the healthfulness of ready meals
    • Graph 13: agreement with attitude statement "ready meals are unhealthy to be consumed regularly", by generation, 2022
    • Graph 14: % of consumers who are willing to pay more for ready meals with added nutritional value, by consumers who agree to the statement "ready meals are unhealthy to be consumed regularly", vs total, 2022
    • Graph 15: % of consumers who are willing to pay more for select attributes in ready meals, by consumers who agree to the statement "ready meals are unhealthy to be consumed regularly", vs total, 2022
    • Graph 16: willingness to pay more for 'no MSG' in ready meals, by monthly household income, 2022
    • Graph 17: % of consumers who are interested in ready meals designed for seniors, by consumers who are interested in ready meals that can be personalised to their nutrition needs, vs total, 2022
    • Build the sustainability value of ready meals
    • Graph 18: % of consumers who have not consumed ready meals more frequently in the last three months because the packaging is not eco-friendly (eg too much plastic waste), by age groups, 2022
    • Graph 19: willingness to pay more for select attributes in ready meals, by consumers who have not been consuming ready meals more frequently because the packaging is not eco-friendly, vs total, 2022
  4. market applications

    • Opportunity 1: Create a superior quality image of ready meals
    • Opportunity 2: Build the health credentials of ready meals
    • Graph 20: share of lunches in the prepared meals and meal kits sub-category, by top 10 claims, 2019-22
    • Opportunity 3: Develop eco-friendly packaging for ready meals
  5. appendix

    About the report

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