2021
0
India Retail Coffee and RTD Coffee Market Report 2021
2021-11-04T16:03:31+00:00
REP6EBC0069_AAA8_41E9_AC6D_A6BF64F05615
2195
144182
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Report
en_GB
The time is ripe to cater to the demand for coffee with added benefits, especially for younger Millennials. Delivering value-added experiences at home will be key.Tulsi Joshi, Senior Food…

India Retail Coffee and RTD Coffee Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

The time is ripe to cater to the demand for coffee with added benefits, especially for younger Millennials. Delivering value-added experiences at home will be key.

Tulsi Joshi, Senior Food & Drink Analyst, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Market context
    • What consumers want and why
    • Opportunities
    • Competitive landscape
    • The impact of COVID-19 on retail coffee and RTD coffee
  2. Key trends

    • Global trends and how they are playing out in India
    • Key drivers
  3. CONSUMER INSIGHTS

    • [Graph] India: agreement with the statement "I would describe myself as a coffee enthusiast", by region, 2021
    • [Graph] India: consumption frequency of hot instant coffee with milk and filter coffee, 2021
    • [Graph] India: daily consumption of different types of coffee, consumers aged 25-34 vs total, 2021
    • [Graph] India: consumption of different types of coffee, consumers aged 25-34, 2021
    • Driving coffee consumption among Millennials
    • [Graph] India: interest in indulgence-centric coffee product features, select by age, 2021
    • [Graph] India: interest in health-centric coffee product features, select by age, 2021
    • [Graph] India: % of coffee consumers who agree with the statement "I believe that coffee with a high amount of caffeine content is unhealthy", by gender and age, 2021
    • [Graph] India: select important factors when purchasing coffee, by gender and age, 2021
    • [Graph] India: % of consumers that show interest in coffee products featuring an exotic aroma, by age, 2021
    • [Graph] India: % of coffee consumers who agree with the statement "I like using coffee as an ingredient in recipes", by gender and age, 2021
    • Expand the market with Gen Z consumption of RTD coffee
    • [Graph] India: % of frequent coffee consumers*, select by formats of coffee, 2021
    • [Graph] India: select by types of coffee consumed by frequent coffee consumers*, by age, 2021
    • [Graph] India: frequency of RTD coffee consumption, select by gender and age, 2021
    • [Graph] India: % of consumers who consider 'health-related features' when purchasing coffee, by age, 2021
    • Tap into the Uncommitted Tea-Coffee Consumers
    • [Graph] India: % of coffee consumers who agree with the statement "I like both tea and coffee equally", by city tier, gender and employment, 2021
    • [Graph] India: top three factors that Uncommitted Tea-Coffee Consumers consider when purchasing coffee, 2021
    • [Graph] India: Uncommitted Tea-Coffee Consumers' interest in select coffee product features , 2021
  4. Market applications

    • Elevate the at-home consumption experience with convenience and coffee enhancing products
    • Address the demand for holistic wellbeing
    • [Graph] India: select functional health claims in coffee, 2017-20
    • Drive demand for premiumisation
    • [Graph] India: % of new launches in coffee and RTD (iced) coffee with 'premium' claims, 2016-20
    • Amp up messaging around aroma
    • Compete with tea
    • Experiment with flavours and formats in RTD coffee to target Gen Z
    • [Graph] APAC: number of RTD coffee launches, by top 10 markets, 2016-21
    • Value add with ethical and sustainability claims
    • [Graph] India: top five environmental and ethical claims in coffee launches, 2016-21
  5. APPENDIX

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