2022
0
India Salty Snacks Flavour Trends Market Report 2022
2022-03-22T12:06:07+00:00
REP6943EC22_4E4E_4CCE_BC04_B8ADEF8C302B
2195
149217
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Report
en_GB
In this cluttered space, flavour innovation is key to stand out on the shelf as consumers seek adventure, elevated indulgence, nostalgia and wellbeing.Tulsi Joshi, Senior Food & Drink Analyst,…

India Salty Snacks Flavour Trends Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

In this cluttered space, flavour innovation is key to stand out on the shelf as consumers seek adventure, elevated indulgence, nostalgia and wellbeing.

Tulsi Joshi, Senior Food & Drink Analyst, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • Graph 1: % of consumers who agree to the statement, "Working from home encourages me to snack more often than when working outside of the home", by age and employment and gender, 2021
    • Graph 2: repetoire of snacks consumed in different part of the day, 2021
    • What consumers want and why
    • Graph 3: % of consumers who agree to the statement, "Salty snacks that are both healthy and indulgent appeal to me", by age, 2021
    • Opportunities
    • Graph 4: % of consumers who are interested in ingredient flavours that offer mental wellness in salty snacks, by gender and age, 2021
    • The competitive landscape
    • The impact of COVID-19 on salty snack flavour trends
  2. Key trends

    • Derive inspiration from foodservice restaurants
    • Build on the flavour-mood association
    • Rising influence of 'hallyu' culture in India
  3. Consumer Insights

    • Create differentiation with flavours
    • Graph 5: top flavour components in salty snacks, 2019-22
    • Graph 6: select reasons for snack consumption in the last month, by gender, 2021
    • Salty snack flavour preference
    • Graph 7: top five (any ranking) preferred salty snack flavours , 2021
    • Graph 8: ranking of top five preferred flavours of salty snack consumers, 2021
    • Graph 9: % of consumers who selected 'Indian Spices' (any ranking) in their top five most preferred salty snacks flavours, by generations, 2021
    • Graph 10: most preferred salty snack flavours – ranked first, by age, 2021
    • Graph 11: % of consumers who selected 'garlic' as their top five preferred flavour (any ranking) in salty snacks, by generation, 2021
    • Flavours for different types of salty snacks
    • Graph 12: % of snack consumers, by salty snack types, 2021
    • Graph 13: % of chips consumers, by snack occasions, 2021
    • Graph 14: % of chips consumers, by types of chips consumers, 2021
    • Graph 15: % of potato and banana chips, by socio-economic class, 2022
    • Graph 16: % of vegetable snack consumers, by age and employment and gender, 2021
    • Graph 17: select interest in flavour innovations, by snack mixes consumers, 2021
    • Graph 18: select interest in flavour innovations, by Makhana consumers, 2021
    • Graph 19: top five emerging flavours in popcorn, 2017-21
    • Graph 20: % of popcorn consumption, by socio-economic group and employment and gender, 2021
    • Target experimental consumers
    • Graph 21: % of consumers who are interested in non-vegetarian flavours in salty snacks, by region and gender, 2021
    • Graph 22: % of consumers who are interested in trying Japanese and Korean flavours in salty snacks, by region and gender, 2021
  4. Market applications

    • Emerging flavours in different types of snacks
    • Graph 23: fastest growing flavours* in salty snacks, 2019-21
    • Graph 24: top three emerging flavours in potato snacks, 2019-21
    • Graph 25: % of Makhana/foxnuts launches with select flavours, 2019-21
    • Lay emphasis on regional and local flavours
    • Target experimentalists with offbeat flavours
    • Address mental wellness with flavours
  5. APPENDIX

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