2023
0
Thailand Salty Snacks Market Report 2023
2023-07-11T11:01:25+01:00
REPBCA1F7DB_8738_44C3_89C9_B5442C568273
2195
164878
[{"name":"Snacks","url":"https:\/\/store.mintel.com\/industries\/food\/snacks"}]
Report
en_GB
Sodium reduction can help motivate consumption. Consumers want salty snacks to support physical, mental and emotional health while also delivering flavour novelty.Rashmika Khanijou, Research Analyst…

Thailand Salty Snacks Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Sodium reduction can help motivate consumption. Consumers want salty snacks to support physical, mental and emotional health while also delivering flavour novelty.

Rashmika Khanijou, Research Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: interest in trying healthy salty snacks, by consumption frequency of salty snacks in the last three months, 2023
  2. key trends

    • The emotional snacking revolution
    • Graph 2: ways of enhancing state of mind in the last six months, 2022
    • Graph 3: food and/or drink consumed to enhance state of mind in the last six months, 2022
    • Growing demand for permissible and functional indulgence
    • Graph 4: top three most important factors considered when choosing packaged food and/or drinks, 2022
    • Graph 5: launches of food and drinks, by claim category, 2020-22
    • The adventuresome consumer: hunger for new experiences
    • Graph 6: attributes in food and/or drinks that consumers think can enhance mental wellness, 2022
  3. What consumers want and why

    • Consumption of salty snacks
    • Graph 7: consumption frequency of salty snacks in the last three months, 2023
    • Graph 8: select consumption frequency of salty snacks in the last three months, by generation, 2023
    • Graph 9: consumption of salty snack types in the last three months, 2023
    • Graph 10: consumption of select salty snack types in the last three months, by generation, 2023
    • Drive consumption with permissible indulgence
    • Graph 11: interest in trying healthy salty snacks, by consumption frequency of salty snacks in the last three months, 2023
    • Graph 12: reasons for not consuming salty snacks more frequently, 2023
    • Graph 13: select 'very interested' in trying healthy salty snacks, by region and area, 2023
    • Graph 14: agreement with select statements about salty snacks, by monthly personal income and financial situation, 2023
    • Graph 15: factors most crucial for a salty snack to be healthy enough to consume, 2023
    • Graph 16: 'low in salt' is crucial for a salty snack to be healthy enough to consume, by generation, 2023
    • Graph 17: consumers that have not consumed salty snacks more frequently in the last three months because the sodium content is concerning, by generation, 2023
    • Optimise nutrition for the 'snackified-meal' occasion
    • Opportunity for snacks that feed the mind
    • Graph 18: select 'contains functional ingredients for both physical and mental health well being' as crucial factor for a salty snack to be healthy enough to consume, by gender and age, 2023
    • Drive engagement with fun and novel flavour innovations
    • Graph 19: consumers that constantly look for new flavors of salty snacks to try, by consumption frequency, 2023
  4. appendix

    About the report

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    Thai Consumer Sample Report Cover

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