2021
0
Ireland Seasonal Spending Habits (Autumn/Winter) Market Report 2021
2021-12-04T03:01:43+00:00
OX1043569
1495
146001
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Report
en_GB
“COVID-19 continues to cause Irish shoppers concern, but with greater financial health among consumers in 2021 and consumers overall feeling less threatened by the pandemic, seasonal spending, particularly for Christmas,…

Ireland Seasonal Spending Habits (Autumn/Winter) Market Report 2021

£ 1,495 (Excl.Tax)

Report Summary

“COVID-19 continues to cause Irish shoppers concern, but with greater financial health among consumers in 2021 and consumers overall feeling less threatened by the pandemic, seasonal spending, particularly for Christmas, is likely to improve in 2021 compared to 2020.”
– Brian O’Connor, Senior Consumer Analyst

Key issues covered in this Report

  • The impact of COVID-19 on Halloween and Christmas spending.
  • What month do Irish consumers start Christmas shopping and what influence has the NI Spend Local initiative had on this?
  • Do consumers have a preference for branded or own-label food and drink for Christmas?
  • How much do Irish consumers plan to spend on Christmas gifts in 2021? What types of items are the most popular gifts?

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Areas covered in the Report
          • COVID-19: market context
          • Executive Summary

              • The market
                • Figure 1: Expected impact of COVID-19 on seasonal spending habits, short, medium and long term, 2021
              • Christmas 2021 on track to lift spending levels – with Spend Local initiative in NI helping
                • Figure 2: Retail sales index (value and volume) for December all items (excluding automotive), RoI, December 2017-September 2021
                • Figure 3: Wholesale and retail trade; including motor vehicles and motorcycles; accommodation and foodservice, NI and UK, Q4 2017-Q2 2021
              • COVID-19 drives more Christmas buying online
                • Figure 4: Indexed online and mobile retail expenditure, NI and RoI, 2016-26
              • COVID-19 concerns increasing in run-up to festive season
                • Figure 5: How worried consumers are about the risk of being exposed to COVID-19, IoI, April 2020-November 2021
              • Consumers’ financial health improving in time for Halloween and Christmas
                • Innovations
                  • The consumer
                    • Seven in 10 RoI and six in 10 NI consumers planned Halloween purchases
                      • Figure 6: Types of Halloween items that consumers intended to buy for Halloween, NI and RoI, 2021
                    • Pumpkins and decorations key Halloween activities
                      • Figure 7: Types of Halloween activities consumers planned to engage in, NI and RoI, 2021
                    • Most consumers planning to buy gifts, food and drinks for Christmas
                      • Figure 8: What consumers plan on buying for Christmas 2021, NI and RoI, 2021
                      • Figure 9: Consumer spending plans, NI and RoI, 2021
                    • Most consumers expected to start Christmas shopping in November
                      • Figure 10: When consumers plan to start shopping for Christmas gifts, NI and RoI, 2021
                    • Clothing and books are top gift items for Christmas 2021
                      • Figure 11: Types of items consumers plan to give as gifts for Christmas 2021, NI and RoI, 2021
                    • Consumers prefer to shop in-store for food and drink, but NI prefer online for gifts
                      • Figure 12: Consumers’ preferred methods for Christmas shopping, NI and RoI, 2021
                    • Christmas sees consumers opting for brands when it comes to drinks
                      • Figure 13: Food and drink items consumers plan to buy for Christmas 2021, and branding preference, NI and RoI, 2021
                  • The Market – What You Need to Know

                    • Retail sales bounce-back expected, with Spend Local initiative helping in NI
                      • Online seasonal spending benefited from COVID-19
                        • COVID-19 concerns increasing around Halloween and Christmas
                          • Consumers’ financial health improving in time for Halloween and Christmas
                          • Market Drivers

                            • Short-, medium- and long-term impact on the industry
                              • Figure 14: Expected impact of COVID-19 on seasonal spending habits, short, medium and long term, 2021
                            • Retail sales bounce-back expected to continue
                              • Figure 15: Retail sales index (value and volume) for December all items (excluding automotive), RoI, December 2017-September 2021
                              • Figure 16: Wholesale and retail trade; including motor vehicles and motorcycles; accommodation and foodservice, NI and UK, Q4 2017-Q2 2021
                            • Spend Local cards will further boost NI Halloween/Christmas spending
                              • COVID-19 boosted online Halloween and Christmas sales
                                • Figure 17: Indexed online and mobile retail expenditure, NI and RoI, 2016-26
                                • Figure 18: Agreement with statements relating to COVID-19 and online shopping, May 2020-November 2021
                                • Figure 19: Percentage of retail sales from online channels, all items (excluding automotive), RoI, December 2018-September 2021
                                • Figure 20: Online sales as a percentage of all retail sales, Q1 2019-Q4 2020
                              • COVID-19 concerns increasing around Halloween and Christmas
                                • Figure 21: How worried consumers are about the risk of being exposed to COVID-19, IoI, April 2020-November 2021
                                • Figure 22: Agreement with the statement ‘I am trying to limit the time I spend in-store’, May 2020-November 2021
                              • Consumers expect stricter COVID-19 rules in winter 2021
                                • Figure 23: Agreement with statements relating to COVID-19 restrictions, IoI, 2021
                              • Consumers comfortable with meals and drinks out of home at Christmas, but music events off limits
                                • Figure 24: Comfort levels with selected out-of-home activities, IoI, 2021
                              • Consumers’ financial health improving in time for Halloween and Christmas
                                • Figure 25: How consumers rate their current personal financial situation, NI and RoI, 2018-21
                            • Innovations – What You Need to Know

                              • Ethical packaging and free-from seasonal products
                                • Chocolate confectionery becoming more natural
                                  • At home remains the more popular choice for seasonal celebrations
                                    • Indulgence through premium and limited edition products
                                    • Who’s Innovating?

                                        • Ethics and free-from claims popular in seasonal food and drink
                                          • Figure 26: Top claims of seasonal food and drink, NI and RoI, 2017-21
                                          • Figure 27: Consumer attitudes towards ethical companies and the environment, NI and RoI, 2021
                                        • Free-from claims popular in chocolate confectionery
                                          • Figure 28: New releases of chocolate confectionery with claims of free from added/artificial preservatives, flavourings and colourings, NI and RoI, 2017-21
                                        • At-home celebrations
                                          • Figure 29: Consumer Halloween activities, NI and RoI, 2021
                                          • Figure 30: New releases of seasonal prepared meals, NI and RoI, 2021
                                        • Christmas is the time for exclusive limited edition products
                                          • Figure 31: New releases of seasonal food and drink products with limited edition and premium claims, NI and RoI, 2017-21
                                          • Figure 32: New releases of seasonal food products with limited edition and premium claims, NI and RoI, 2021
                                      • The Consumer – What You Need to Know

                                        • Seven in 10 RoI and six in 10 NI consumers planned Halloween purchases
                                          • Pumpkins and decorations key Halloween activities
                                            • Most consumers planning to buy gifts, food and drinks for Christmas
                                              • Most consumers expected to start Christmas shopping in November
                                                • Clothing and books are top gift items for Christmas 2021
                                                  • Consumers prefer to shop in-store for food and drink, but NI prefer online for gifts
                                                    • Christmas sees consumers opting for brands when it comes to drinks
                                                    • Types of Halloween Items Purchased

                                                        • Sweets/chocolates most bought item for Halloween
                                                          • Figure 33: Types of Halloween items that consumers intended to buy for Halloween, NI and RoI, 2021
                                                        • Parents most inclined to buy Halloween sweets/chocolates
                                                          • Figure 34: Consumers who planned to buy sweets/chocolates for Halloween, by age of children present in the household, NI and RoI, 2021
                                                        • Pumpkin purchasing more prevalent among younger consumers
                                                          • Figure 35: Consumers who planned to buy pumpkins for Halloween, by age, NI and RoI, 2021
                                                        • Women more likely to buy Halloween decorations
                                                          • Figure 36: Consumers who plan to buy decorations for Halloween, by gender, NI and RoI, 2021
                                                      • Planned Halloween Activities

                                                          • Decorating key activity
                                                            • Figure 37: Types of Halloween activities consumers planned to engage in, NI and RoI, 2021
                                                          • Younger consumers and women more likely to dress up for Halloween
                                                            • Figure 38: Consumers who planned to dress up for Halloween, by age and gender, NI and RoI, 2021
                                                        • Christmas Purchasing and Gift Spending Plans

                                                            • Most consumers planning to buy gifts, food and drinks for Christmas
                                                              • Figure 39: What consumers plan on buying for Christmas 2021, NI and RoI, 2021
                                                            • Full-time workers likely to spend more in NI
                                                              • Figure 40: Consumer spending plans, by working situation, NI and RoI, 2021
                                                            • Consumers with children likely to spend more
                                                              • Figure 41: Consumer spending plans, by age of children present in household, NI and RoI, 2021
                                                          • When Consumers Plan to Start Christmas Gift Shopping

                                                              • November the preferred month for Christmas shopping
                                                                • Figure 42: When consumers plan to start shopping for Christmas gifts, NI and RoI, 2021
                                                              • Women are more likely to start Christmas shopping earlier
                                                                • Figure 43: Consumers’ chosen month for Christmas shopping, by gender, NI and RoI, 2021
                                                              • NI consumers who work part-time are more likely to start in November than those who work full-time
                                                                • Figure 44: Consumers’ chosen month for Christmas shopping, by working situation, NI, 2021
                                                            • Christmas Gift Items

                                                                • Almost half plan to give clothes for Christmas
                                                                  • Figure 45: Types of items consumers plan to give as gifts for Christmas 2021, NI and RoI, 2021
                                                                • RoI men much less likely to give clothing as present
                                                                  • Figure 46: Consumers who plan to give clothing as a Christmas gift in 2021, by gender, NI and RoI, 2021
                                                                • Affluent consumers more likely to gift books
                                                                  • Figure 47: Consumers who plan to give books as a Christmas gift in 2021, by socio-economic status, NI and RoI, 2021
                                                                  • Figure 48: Preferred genre of fiction when buying books, UK, 2021
                                                                • NI consumers have strong intentions to gift games and consoles
                                                                  • Figure 49: Consumers who plan to give video games or games consoles as a Christmas gift in 2021, NI and RoI, 2021
                                                                  • Figure 50: Consumers who plan to give video games as a Christmas gift in 2021, by gender, NI and RoI, 2021
                                                                  • Figure 51: How COVID-19 has influenced how much consumers play video games as part of a night in, NI and RoI, 2021
                                                                • More than one in five give vouchers
                                                                  • Figure 52: Consumers who plan to give gift cards/vouchers as a Christmas gift in 2021, by annual household income, NI and RoI, 2021
                                                              • Christmas Shopping Channels

                                                                  • Consumers prefer to shop in-store
                                                                    • Figure 53: Consumers’ preferred methods for Christmas shopping, NI and RoI, 2021
                                                                  • NI consumers with no children are more likely to shop for food and drink in-store
                                                                    • Figure 54: Consumers’ preferred shopping method for food and drink, by age of children present in household, NI, 2021
                                                                  • The older the children, the more likely RoI consumers are to shop in-store
                                                                    • Figure 55: Consumers’ preferred shopping method for food and drink and gifts, by age of children present in household, RoI, 2021
                                                                  • Consumers in a secure financial position are more likely to shop in-store
                                                                    • Figure 56: Consumers’ preferred shopping method for Christmas gifts, by financial situation, NI and RoI, 2021
                                                                • Christmas Food and Drink Preferences

                                                                    • Branded drinks see strong preference at Christmas
                                                                      • Figure 57: Food and drink items consumers plan to buy for Christmas 2021, and branding preference, NI and RoI, 2021
                                                                      • Figure 58: Selective diets consumers are currently adhering to, RoI and NI, 2021
                                                                    • COVID-19 might prompt more Christmas drink experimentation
                                                                      • Figure 59: Consumers who plan to buy branded alcoholic beverages for Christmas 2021, by gender, NI and RoI, 2021
                                                                      • Figure 60: Agreement with statements relating to in-home drinking and COVID-19, NI and RoI, 2021
                                                                    • Fruit and vegetables a clear own-label favourite
                                                                      • Figure 61: Branding preference for fresh fruit and vegetables for Christmas 2021, NI and RoI, 2021
                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                    • Data sources
                                                                      • Generational cohort definitions
                                                                        • Abbreviations

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