2021
0
Thailand Seasonings, Herbs and Spices Market Report 2021
2021-12-16T18:03:38+00:00
REPB313E8D8_4D13_4C77_9C53_C9895C227B8B
2195
146320
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Report
en_GB
Flavour and versatility are the key purchase drivers for seasonings in Thailand; the pandemic has paved the way for herbs/spices to take centre stage.Pimwadee Aguilar, Associate Director Food &…

Thailand Seasonings, Herbs and Spices Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Flavour and versatility are the key purchase drivers for seasonings in Thailand; the pandemic has paved the way for herbs/spices to take centre stage.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. EXECUTIVE SUMMARY

    • Market context
    • What consumers want and why
    • Graph 1: important factors consumers consider when buying seasoning, by age, 2021
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. Key trends

    • The squeeze on incomes
    • Life hacks for home chefs
    • Graph 2: consumption choice in the past 12 months, 2021
    • Food is medicine
    • Graph 3: consumers who agree that certain ingredients have a beneficial effect on their mood*, 2021
    • Graph 4: seasoning launches with 'clean label' claim category, 2016-21
  3. consumer insights

    • Usage of seasoning, herb and spices
    • Graph 5: usage of seasonings, herbs and spices, 2021
    • Graph 6: Thailand, usage of seasoning, herb and spices, by region, 2021
    • Graph 7: usage of seasoning blends, recipe mixes and herbs/spice paste, by age, 2021
    • Graph 8: usage of pepper, standard salt, fresh and dried herbs/spices, by age, 2021
    • Graph 9: usage of fresh and dried herbs/spices, by age and gender, 2021
    • Graph 10: usage of recipe mixes, by parental status by gender, 2021
    • What matters to Thais when buying seasonings, herbs and spices
    • Graph 11: importance given to seasonings, herbs and spices being from a well-known brand, 2021
    • Graph 12: most important attributes when purchasing seasonings, 2021
    • Priority #1: flavour innovation
    • Graph 13: consumer interest in tips on how to use seasonings, by parental status and area, 2021
    • Graph 14: interest in recipe mixes popular through social media, by region and monthly household income, 2021
    • Graph 15: importance of buying premium grade seasoning, herb and spices, 2021
    • Priority #2: convenience and versatility
    • Graph 16: association of seasoning, herb and spices to being versatile, 2021
    • Graph 17: important factors consumers consider when buying herb and spices, by parental status and area, 2021
    • Priority #3: health benefits
    • Graph 18: important factors consumers consider when buying seasoning, by age, 2021
    • Graph 19: importance of added nutritional benefits and absence of artificial ingredients when buying seasonings, herbs and spices, 2021
  4. MARKET APPLICATIONS

    • Opportunity 1: accelerate flavour innovations
    • Opportunity 2: focus NPD on convenience and versatility
    • Opportunity 3: address health priorities
  5. APPENDIX

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    Thai Consumer Sample Report Cover

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