2022
0
China Senior Food and Drink Solutions Market Report 2022
2022-05-13T04:04:59+01:00
OX1104765
3695
151164
[{"name":"Later Life and Retirement","url":"https:\/\/store.mintel.com\/industries\/life-stages\/later-life-retirement"}]
Report
en_GB
“Health is in the lime light but indulgence still matters to seniors. In short term, nutrition label and health claims are still key consideration. In the long run, seniors are…

China Senior Food and Drink Solutions Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“Health is in the lime light but indulgence still matters to seniors. In short term, nutrition label and health claims are still key consideration. In the long run, seniors are looking forward to specialized indulgent food and drinks which balance nutrition and taste well. Claims associated with dysfunction and ease of use are also the future.”

– Pepper Peng, Research Analyst

Key issues covered in this Report

  • Market factors (including the impact of COVID-19) influencing senior food and drink market
  • Market strategies and new product trends
  • Penetration and interests of current senior food and drink
  • Diet change and why among senior consumers
  • Purchasing factors and trust in information channels
  • Attitude towards senior food and drinks

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Covered in this Report
        • Executive Summary

            • The market
              • Senior population in China is soaring
                • Chronic diseases pose big threats
                  • Policy support
                    • The impact of COVID-19 in 2022
                      • Companies and brands
                        • The consumer
                          • Vitamin and dairy are winning in repurchasing intention
                            • Figure 1: Penetration and interests in food and drinks designed for seniors, 2022
                          • Nutritional labels and health claims are all above the top
                            • Figure 2: Purchasing factor, 2022
                          • Increase fresh food while decreasing sucrose and salt
                            • Figure 3: Diet change, 2022
                          • The reason for changing diet habits is not just for health
                            • Figure 4: Reason for diet change, 2022
                          • Children are seniors’ most trustful information channel
                            • Figure 5: Trust in information channels, 2022
                          • Most senior consumers agree with the adjustment of diet according to age
                            • Figure 6: Selected attitudes towards senior food and drinks, 2022
                          • What we think
                          • Issues and Insights

                            • Special medical food and diet guide is on the call
                              • Figure 7: Examples of using familiar idea among senior to guide diet
                              • Figure 8: 55+ Creamy Chocolate Whey Based Complete Meal Replacement, Canada, 2019
                            • Indulgence also matters for seniors
                              • Figure 9: Java Blossom Organic Coconut Aminos, Indonesia, 2018
                              • Figure 10: Organic pomegranate vinegar, Italy, 2019
                            • Make foods more convenient through texture or packaging for seniors
                              • Figure 11: Topvalu Smooth Chicken & Bean Paste, Japan, 2020
                              • Figure 12: Mugwort Flavoured Steamed Rice Ring Doughnut, South Korea, 2020
                              • Figure 13: Long egg white, Thailand, 2020
                          • Market Factors

                            • Senior population is soaring
                              • Chronic diseases pose big threats
                                • Policy support
                                  • The 14th Five-Year Plan for National Ageing Food Development and Ageing Service System
                                    • New regulations to include special medical food in the scope of nation’s health insurance
                                    • COVID Influence

                                      • COVID-19 China context
                                        • COVID-19 impact on the market and consumer
                                          • Financial status is nationwide stable but worse-off in Shanghai
                                            • Community group buying is coming back but difficult for seniors
                                              • Trading up preference varied among different food essentials
                                                • Figure 14: Trading up and down, consumers aged 50-59, 2022
                                                • Figure 15: Food and drinks consumers would like to stock up on most, 2022
                                            • Marketing Activities

                                              • Want Want taps into senior sugar-free food
                                                • Figure 14: AiZhiZun series from Want Want
                                              • Nongfu Spring promotes senior drinking water via reality show
                                                  • Figure 15: Nongfu Spring sponsored Unforgotten Restaurant
                                                  • Figure 16: Lithium water from Nongfu Spring, China, 2019
                                              • New Product Trends

                                                • Global overview
                                                  • Figure 17: The share and item account of food and drinks with senior claim, globally, 2017-21
                                                  • Figure 18: Top 10 markets of food and drinks with senior claim, 2017-21
                                                  • Figure 19: Top 10 companies/parents of food and drinks with senior claim, 2017-21
                                                • Japan focuses
                                                  • Function focuses: metabolism, cognition, movement
                                                    • Figure 20: Top 10 claims among functional, minus and plus categories in food and drinks with senior claim, Japan, 2017-21
                                                    • Figure 21: Japan examples of senior food and drinks with metabolism related function, 2019-20
                                                    • Figure 22: Japan examples of senior food and drinks with cognitive function
                                                    • Figure 23: Japan examples of senior food and drinks with movement related function
                                                  • Easy to use: clear guidance
                                                    • Figure 24: Smile Care Food system
                                                    • Figure 25: Introduction of yellow label
                                                    • Figure 26: Introduction of red label
                                                    • Figure 27: Examples of senior food with yellow and red label certificated by Smile Care Food
                                                  • Categories and functions in China
                                                    • Figure 28: Top 10 categories of food and drinks with senior claim, 2017-21
                                                    • Figure 29: Examples of senior food in dairy, snack and seasoning, China
                                                    • Figure 30: Top 10 claims of senior food and drinks, China, 2017-21
                                                    • Figure 31: Top 10 fastest growing claim of senior food and drinks, China, 2017-21
                                                    • Figure 32: Examples of senior food with digestive and skin and hair claims, China
                                                • Penetration and Interests

                                                  • Dairy products win…
                                                    • Figure 33: Penetration and interests in food and drinks designed for seniors, 2022
                                                  • …but with totally different story of ‘continue to buy’
                                                    • Figure 34: Have bought and will continue to buy food and drinks for seniors*, by monthly personal income, 2022
                                                  • No compromise on diet; starting with snacks, sauces and seasonings
                                                    • Figure 35: Have bought and will continue to buy food and drinks for seniors, 2022
                                                    • Figure 36: Have bought and will continue to buy food and drinks for seniors, 2022
                                                • Purchasing Factor

                                                  • Nutritional labels and health claims are the most important
                                                    • Figure 37: Purchasing factor, 2022
                                                    • Figure 38: Rank of the top seven purchase factors of food and drinks for seniors and for children, 2022
                                                  • Age claim could be a booster
                                                    • Figure 39: TURF Analysis – Purchasing factors
                                                  • Consumers’ life impacted by COVID-19 care more about health claims
                                                    • Figure 40: The impact of COVID-19, 2022
                                                    • Figure 41: Percentage points difference on purchase factors, by consumer group*, 2022
                                                    • Figure 42: Worrying issues, by consumer group, 2022
                                                • Diet Change

                                                  • More fresh food, less sucrose and salt
                                                    • Figure 43: Diet change, 2022
                                                    • Figure 44: Diet change of milk and yogurt, by city tier, 2022
                                                    • Figure 45: Difference in increasing and decreasing intake between consumers who worry about health condition or ageing and those who do not, 2022
                                                    • Figure 46: Nutrient needs, 2021
                                                  • What will consumers who want eat healthier continue to buy?
                                                    • Figure 47: Have bought and will continue to buy in the future*, by consumer group, 2022
                                                • Reason for Diet Change

                                                  • Diet change is not all about health concerns
                                                    • Figure 48: Reason for diet change, 2022
                                                    • Figure 49: Selected reasons for diet change, by extent of being impacted by COVID-19, 2022
                                                  • Senior consumers with diseases are under-assisted in dietary
                                                    • Figure 50: It’s difficult to find food and drinks designed for seniors on the market, by reason for diet change, 2022
                                                    • Figure 51: I don’t’ know how to select healthy foods suitable for myself, by reason for diet change, 2022
                                                  • Organic food subscriptions have opportunity in weight management
                                                    • Figure 52: I am willing to pay for a subscription of organic food delivery services (eg once a day/week), by reason for diet change, 2022
                                                    • Figure 53: Purchase factors, by reason for diet change, 2022
                                                • Trust in Information Channels

                                                  • Seniors trust their children most
                                                    • Figure 54: Trust in information channels, 2022
                                                  • Sauce and sugar are safe in multi-channels
                                                    • Figure 55: Strongly trustful information channels, by “have bought and will continue to buy”, 2022
                                                  • Online news platforms are effective in selling healthy diet education
                                                    • Figure 56: Strongly trustful information channels*, by consumer group, 2022
                                                • Attitudes towards Senior Food and Drinks

                                                  • The majority of senior consumers would like to adjust diet according to age
                                                    • Figure 57: Selected attitudes towards senior food and drinks, 2022
                                                  • Most seniors buy-in ‘designed for seniors’, but needs are not meet
                                                    • Figure 58: Selected attitudes towards senior food and drinks, 2022
                                                    • Figure 59: Selected attitudes towards senior food and drinks, 2022
                                                  • Holistic wellbeing: diet plus exercise
                                                    • Figure 60: Selected attitudes towards senior food and drinks, 2022
                                                    • Figure 61: Selected attitudes towards senior food and drinks, by consumer group, 2022
                                                    • Figure 62: Attitudes towards Senior food and drinks – CHAID
                                                • Appendix – Methodology and Abbreviations

                                                  • Methodology
                                                    • Abbreviations

                                                    About the report

                                                    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                    Market

                                                    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                    Consumer

                                                    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                    Brand/Company

                                                    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                    Data

                                                    Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                    *databooks not available with UK B2B Industry reports.

                                                    Below is a sample report, understand what you are buying.

                                                    Click to show report
                                                    2024 Sample Consumer Cover

                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                    Trusted by companies. Big and small.

                                                    Want to speak to us directly?

                                                    Contact us with your enquiry and our expert global team can help.

                                                    Get in touch