2024
0
China Seniors’ Wellbeing Market Report 2024
2024-05-07T13:02:01+01:00
REPFA194A81_3FD8_4BD5_AC80_D1DA68AAA962
3695
172827
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Report
en_GB
Under the trend of Thriving with Age, targeting the evolving interests of older people and their differentiated needs, and conducting precision marketing communications and product development that are age-friendly are…

China Seniors’ Wellbeing Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

Under the trend of Thriving with Age, targeting the evolving interests of older people and their differentiated needs, and conducting precision marketing communications and product development that are age-friendly are the keys to further penetrating the existing market and expanding the capacity of the incremental market.

Qianqian Ji, Senior Analyst, China Insights

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • The market
    • Companies and brands
    • The consumer
    • Graph 1: seniors’ health conditions , 2024
    • Graph 2: barriers to eating, 2024
    • Graph 3: health management behaviours, 2024
    • Graph 4: definition of older people, 2024
    • Graph 5: healthy ageing expectations, 2024
    • Graph 6: perceived effectiveness in ways to deal with ageing, 2024
    • Graph 7: age management ingredient awareness, 2024
    • Issues and insights
    • What we think
  2. The market

    • Market factors
    • Graph 8: size and proportion of population aged 65 and above, 2013-22
    • Graph 9: definition of older people, with the following factors selected as the top three factors, 2024
  3. Companies and brands

    • Marketing activities
    • New product trends
    • Graph 10: share of new products** using a ‘seniors’ claim*, 2019-24
    • Graph 11: category distribution of products in food, drinks, healthcare, beauty and personal care products with a ‘seniors (aged 55+)’ claim, 2021-24
    • Graph 12: selling points communicated by food and drink products using a ‘seniors’ claim, 2021-24
  4. The Consumer

    • Seniors’ health conditions
    • Graph 13: seniors’ health conditions, 2024
    • Graph 14: seniors’ health conditions – % of consumers who didn’t have it but are actively preventing it currently, 2023-24
    • Graph 15: seniors’ health conditions – % of people with this issue vs % of people with this issue and are currently managing/treating it, 2024
    • Graph 16: seniors’ health conditions – % of people with this issue, 2023-24
    • Graph 17: seniors’ health conditions – have the issue and are currently managing/treating it, by age and gender, 2024
    • Barriers to eating
    • Graph 18: barriers to eating, 2024
    • Graph 19: barriers to eating (selected), by management of eye issues, 2024
    • Health management behaviours
    • Graph 20: health management behaviours, 2024
    • Graph 21: health management behaviours – % of people who answered ‘important and have been doing it regularly’, 2023-24
    • Graph 22: health management behaviours – % of people who answered ‘important and have been doing it regularly’, by family responsibilities, 2024
    • Graph 23: health management behaviours among consumers with eye issues, 2024
    • Graph 24: important but I haven’t done enough, 2024
    • Graph 25: important but I haven’t done enough, 2024
    • Healthy ageing expectations
    • Graph 26: definition of seniors, with the following factors selected as the top three factors, 2024
    • Graph 27: definition of seniors, ranked first, 2022 vs 2024
    • Graph 28: healthy ageing expectations, 2024
    • Graph 29: healthy ageing expectations (selected), by living situation, 2024
    • Graph 30: healthy ageing expectations (selected), by gender, 2024
    • Perceived effectiveness in ways to deal with ageing
    • Graph 31: perceived effectiveness in ways to deal with ageing, 2024
    • Graph 32: perceived effectiveness in ways to deal with ageing, by healthy ageing expectation, 2024
    • Graph 33: perceived effectiveness in ways to deal with ageing, by age, 2024
    • Awareness of anti-ageing ingredients
    • Graph 34: age management ingredient awareness, 2024
    • Graph 35: seniors’ health conditions – ‘had it and are currently managing/treating it ‘, by age management ingredient awareness – ‘have heard of hyaluronic acid, but haven’t bought any products containing it’, 2024
    • Graph 36: age management ingredient awareness – hyaluronic acid, by definition of older people, 2024
  5. Issues and insights

    • Communicate about nutrition with more preciseness to adapt to the precision health trend
    • Anti-ageing from within – key development points for the seniors’ anti-ageing industry
    • Graph 37: distribution of ‘medicine food homology’ new products in foods, drinks and diet/nutritional supplements, 2019-24
    • Graph 38: share of new products with ‘ease of use’ and ‘seasonal’ claims in all new products using medicinal foods as an ingredient, 2019-24
    • There is a white space for foods that are both appetising and suitable for the oral conditions of older people
  6. Appendix – methodology and abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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