Mintel’s Shampoo and Conditioners Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts and built on Mintel’s robust market size data, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
| Forecast Period | Five Year Forecast |
| Report Coverage | Market Size, Market Forecast, Market Segmentation Cross-category Comparison, Cross-country Comparison Macro Socio-economic Factors Market Share, Product Launch Activity |
| Market Segmentation | Shampoos, Conditioners |
| Cross-category Comparison | Hair Colourants, Hair Styling Agents |
| Markets | Brazil, Germany, Indonesia, Italy, Japan, Mexico, Spain Coming soon: Australia, Canada, France, India, South Korea, Thailand |
The global shampoo and conditioners market is experiencing notable growth across various regions in 2025. In Mexico, the rising demand for health-focused haircare solutions is driving the market, while Spain is seeing growth primarily through conditioners, particularly masks. Germany’s market is supported by robust sales in both shampoos and conditioners, with shampoos slightly outpacing conditioners. In Japan, the popularity of premium and personalised offerings is a significant growth driver. Overall, segments such as standard shampoos, wash-out conditioners, and 2in1s/3in1s shampoos are propelling market expansion.
Globally, the market is being shaped by several key trends. There is an increasing consumer preference for products with natural and active ingredients, a reflection of the broader trend towards health and wellness. Consumers are also showing a growing interest in transparency regarding ingredient sourcing and are keen on the benefits offered by various active ingredients. The market is further influenced by the demand for products with ethical, environmental, and free-from claims, as well as those that provide functional benefits. These trends are driving new product developments, as brands respond to consumer desires for solutions that are both sustainable and effective, often aligning with specific beauty goals and ethical considerations.
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Market Dynamics reports are designed to connect the dots between market data and market direction. To understand more about what is featured in these reports, take a look at the sample PDF below.
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This report looks at the following areas: How natural hair texture and scalp types influence Brazilians’ consumer behavior The most common concerns Brazilians have about their hair or...
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Mintel’s Hair Styling Agents Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the...
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Shampoo & Conditioners - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers shampoos and hair...
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Shampoo & Conditioners - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers shampoos and hair...
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Hair Styling Agents - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers sprays, gels, cream,...
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Hair Colourants - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers hair colourants for all...
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