2020
0
India Shampoos and Conditioners Market Report 2020
2021-01-31T16:02:38+00:00
REP6919DA9D_EECC_48AA_B0F1_7A3FA4B7524A
2195
133393
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Report
en_GB
Rekindle category excitement and differentiation with focus of health and scalp care in shampoos and enhancing sensory fragrance in hair conditioners.Tanya Rajani, Beauty & Personal Care Analyst - India…

India Shampoos and Conditioners Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Rekindle category excitement and differentiation with focus of health and scalp care in shampoos and enhancing sensory fragrance in hair conditioners.

Tanya Rajani, Beauty & Personal Care Analyst – India

Table of Contents

  1. Executive summary

    • Market context
    • [Graph] India: % of haircare launches by sub-category, Dec 2018-Nov 2020
    • What consumers want and why
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. IMPACT OF COVID-19 ON SHampoos and conditioners

    • key trends

      • [Graph] India: usage of haircare products in the last 12 months, Oct 2020
      • [Graph] India: % of haircare launches by sub-category, Dec 2018-Nov 2020
      • [Graph] India: % of haircare launches by sub-category, Dec 2018-Nov 2020
      • [Graph] India: % of shampoo launches by claims, Dec 2018-Nov 2020
    • key drivers

      • [Graph] India: spending over the next month on beauty & personal care products, 11 Jun-21 Sep, 2020
      • [Graph] APAC: men's beauty personal care behaviours in last three months: "Tried a new product I hadn't tried before", July 2020
    • global trends and how they are playing out in india

      • [Graph] Selected global markets: % of haircare launches with "scalp" as the full text search, Dec 2017-Nov 2020
      • [Graph] Selected global markets: % of shampoo & conditioner launches by convenience claims, Dec 2018-Nov 2020
    • consumer insight

      • [Graph] India: % of usage pattern of haircare products in the last 12 months, Oct 2020
      • [Graph] India: usage of a soap bar for haircare in the last 12 months, by gender and age group, Oct 2020
      • [Graph] India: reasons for non-usage of haircare products in the last 12 months across city tiers, Oct 2020
      • Introducing the five haircare consumer segments
      • Segment #1: The Experimenters
      • [Graph] India: usage of haircare products in the last 12 months, Oct 2020
      • [Graph] India: Product attributes that would encourage usage of shampoos and conditioners among The Experimenters, Oct 2020
      • Segment #2: The Healthy Hair Seekers
      • [Graph] India: product attributes that would encourage usage of shampoos and conditioners, Oct 2020
      • [Graph] India: product attributes that would encourage usage of shampoos and conditioners, Oct 2020
      • [Graph] India: Product attributes that would encourage usage of shampoos and conditioners, Oct 2020
      • Segment #3: The Loyalists
      • Segment #4: The Beauty Incurious
      • [Graph] India: haircare products used in the last 12 months by segment, Oct 2020
      • Segment #5: The Never Engaged
    • market applications

      • Strengthen shampoos by advancing its offerings
      • [Graph] Global: % of shampoo launches with "solid" as the full text search, Dec 2018-Nov 2020
      • Tailored solutions is a doorway to innovation
      • Build fragrance as the key USP for conditioners
      • [Graph] India: % of conditioner launches by fragrance, Dec 2018-Nov 2020
      • Who's innovating
      • Global innovations
    • Appendix

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