2023
0
China Shopping for Household Cleaning Products Market Report 2023
2023-11-07T12:01:59+00:00
REPD5449C7C_B6F6_4994_AD00_5AB3A517A21E
3695
167892
[{"name":"Cleaning Products","url":"https:\/\/store.mintel.com\/industries\/household-home\/cleaning-products"}]
Report
en_GB
Due to the reduced impact of COVID-19 and stockpiling, purchase of household cleaning products has turned back to rationality, while more people are realising that cleaning can de-stress and be…

China Shopping for Household Cleaning Products Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

Due to the reduced impact of COVID-19 and stockpiling, purchase of household cleaning products has turned back to rationality, while more people are realising that cleaning can de-stress and be fun as well.

Gloria Gan, Senior Research Analyst, Lifestyle, China

Table of Contents

  1. Executive Summary

    • Key issues covered in this Report
    • The market
    • The company
    • The consumer
    • Graph 1: household living area, by city tier, 2023
    • Graph 2: purchaser, by gender, 2023
    • Graph 3: frequency of replenishment, 2023
    • Graph 4: purchase channels, 2023
    • Graph 5: prioritised product textures and designs, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market size
    • Market factors
    • Graph 6: percentage of consumers that have spent more money on household care products, 2021-23
    • Graph 7: urban residential floor space per capita and growth rate, 2015-21
    • Graph 8: popular fragrance trends, 2023
  3. The company

    • Marketing activities
    • New product trends
    • Graph 9: subcategories of new household cleaning product launches, 2018-23
    • Graph 10: top claims of new household cleaning product launches, 2018-23
  4. The consumer

    • Household cleaning needs and purchaser
    • Graph 11: household living area, by city tier, 2023
    • Graph 12: purchaser, by gender, 2023
    • Frequency of replenishment
    • Graph 13: frequency of replenishment, 2023
    • Graph 14: frequency of replenishment – used up within three months, by city tier, 2023
    • Graph 15: frequency of replenishment – used up within three months, by marital status, 2023
    • Purchase channels
    • Graph 16: purchase channels, 2023
    • Graph 17: purchase channels – short video platforms, by age and gender, 2023
    • Prioritised product textures and designs
    • Graph 18: prioritised product textures and designs, 2023
    • Graph 19: prioritised product textures and designs – granules/powder, by city tier, 2023
    • Graph 20: prioritised product textures – gel/cream, by city tier, 2023
    • Graph 21: prioritised product textures and designs – foam, by gender, 2023
    • Appealing product features
    • Graph 22: appealing product features, 2023
    • Graph 23: appealing product features "Newest formulas"- Domestic brands' products, by city tier, 2023
    • Graph 24: appealing product features – domestic brands' products, by gender, 2023
    • Household cleaning preferences
    • Graph 25: household cleaning preferences, 2023
    • Graph 26: selected household cleaning preferences, by age and city tier, 2023
    • Graph 27: selected household cleaning preferences, by age and gender, 2023
    • Graph 28: selected household cleaning preferences, by age and gender, 2023
    • Attitudes towards brands' action on sustainability
    • Graph 29: attitudes towards brands' action on sustainability, by gender, 2023
    • Graph 30: selected attitudes towards brands' action on sustainability – children/pet-friendly/harmless products, by city tier, 2023
  5. issues and insights

    • Appendix – size and forecast, methodology and abbreviations

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      Market

      Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

      Consumer

      Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

      Brand/Company

      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

      Data

      Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

      *databooks not available with UK B2B Industry reports.

      Below is a sample report, understand what you are buying.

      Click to show report
      2024 Sample Consumer Cover

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

      Trusted by companies. Big and small.

      Want to speak to us directly?

      Contact us with your enquiry and our expert global team can help.

      Get in touch