2022
0
China Skin Beauty Services Market Report 2022
2022-06-30T04:09:32+01:00
OX1103219
3695
152539
[{"name":"Beauty Treatments","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/beauty-cosmetics\/beauty-treatments"},{"name":"Skincare","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/skincare"}]
Report
en_GB
“To occupy the post-cosmetic surgery skincare market, brands can position themselves as a supplement after cosmetic surgery which can prolong the effects from cosmetic surgery, provide high efficacy skincare products…

China Skin Beauty Services Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“To occupy the post-cosmetic surgery skincare market, brands can position themselves as a supplement after cosmetic surgery which can prolong the effects from cosmetic surgery, provide high efficacy skincare products focusing on basic hydrating and repairing, cater to consumers’ simplified but delicate skincare philosophy.”
– Jane Chai, Research Analyst

Key issues covered in this Report

  • Usage of different types of facial beauty services
  • Barriers to using facial beauty services
  • Usage of different types of facial cosmetic surgery
  • Skincare products for the post-cosmetic surgery recovery period
  • Attitudes towards facial beauty services

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Definitions
        • Executive Summary

            • Market and competition
              • The impact from COVID-19 outbreak in 2022
                • The consumer
                  • Facial beauty services enjoy prevalence now
                    • Figure 1: Usage of facial beauty services, 2022
                  • High price is the main barrier
                    • Figure 2: Barriers to using facial beauty services, 2022
                  • Non-invasive light procedures gain popularity
                    • Figure 3: Usage of facial cosmetic surgeries, 2022
                  • Prestige and speciality skincare brands are preferred during post-cosmetic surgery recovery periods
                    • Figure 4: Brand preference for post-cosmetic surgery recovery products, 2022
                  • Hydrating and repairing are the most attractive claims during post-cosmetic surgery recovery periods
                    • Figure 5: Most important claims of post-cosmetic surgery recovery products, 2022
                  • Active research and safety first
                    • Figure 6: Attitudes towards facial cosmetic surgery, 2022
                  • What we think
                  • Issues and Insights

                    • Develop mini-programs for facial beauty services
                      • Figure 7: Mini-programs for facial beauty services, China, 2022
                    • Simplified but delicate skincare for post-cosmetic surgery recovery
                      • Figure 8: Examples of skincare product popular for post-cosmetic surgery recovery period, China, 2022
                  • Market Factors

                    • Comprehensively standardise the development of cosmetic surgery market
                      • Technology advancement gives rise to new stars
                        • Popularisation of non-invasive light procedures
                          • Ride on the self-care trend
                          • COVID Influences

                            • COVID-19 China context
                              • COVID-19 impact on the market and consumer
                                • A drop in spending confidence
                                  • Offline service sectors lose traffic and need time to recover
                                    • The trend of ‘make peace with a makeup-free face’
                                    • Marketing Activities

                                      • Link skin health to total wellbeing
                                        • Figure 9: Examples of promotion posts related to total wellbeing, China, 2022
                                      • Go hand in hand with other beauty categories
                                        • Figure 10: Examples of promotion concerning other beauty categories, China, 2021-22
                                      • Create differentiated brand image
                                        • Figure 11: Examples of Rubis SPA’s membership activities, China, 2021
                                      • Cosmetic surgery now joins online shopping festival
                                        • Figure 12: Promotions for cosmetic surgery during 618 online shopping festival, China, 2022
                                      • Douyin has become a new platform to drive traffic
                                        • Figure 13: Douyin’s local life businesses covering skin beauty services, China, 2022
                                    • New Product Trends

                                      • Hyaluronic acid giants continue to evolve
                                        • Specialised skincare products for post-cosmetic surgery recovery period
                                          • Figure 14: Allies of Skin Molecular Barrier Recovery Cream Balm, USA, 2022
                                        • Common skincare products leveraging cosmetic surgery concepts
                                          • Figure 15: HomeFacial Pro M15 Sulfonic Acid Collagen Repair Facial Mask, China, 2022
                                      • Usage of Facial Beauty Services

                                        • Usage of facial beauty services has generally increased
                                          • Figure 16: Usage of facial beauty services, 2022
                                        • Whitening/brightening prevalent among 30-49s compared to other age groups
                                          • Figure 17: Usage of facial beauty services – ‘Have done’, by age, 2022
                                        • Young women also expressed their anti-ageing needs
                                          • Figure 18: Usage of facial beauty services – ‘Have not done but want to try’, by age, 2022
                                      • Barriers to Using Facial Beauty Services

                                        • Price is the top concern
                                          • Figure 19: Barriers to using facial beauty services, 2022
                                        • Build trust is the key to trigger trials
                                        • Usage of Facial Cosmetic Surgeries

                                          • Mature women drive the adoption of basic skincare practices
                                            • Figure 20: Usage of facial cosmetic surgeries, 2022
                                            • Figure 21: Usage of facial cosmetic surgeries – ‘Have done before’, 2021 vs 2022
                                            • Figure 22: Usage of facial cosmetic surgeries – ‘Basic skincare’ & ‘Have done before’, by selected demographics, 2021 vs 2022
                                          • Scar/acne treatments widely gain popularity
                                            • Figure 23: Usage of facial cosmetic surgeries – ‘Scar/acne treatments’ & ‘Have done before’, by selected demographics, 2021 vs 2022
                                          • Anti-ageing solutions are top of consumers’ wish lists
                                            • Figure 24: Usage of facial cosmetic surgeries – ‘Have not done but want to try’, by age, 2022
                                        • Brand Preference for Post-Cosmetic Surgery Recovery Products

                                          • Big names reassure consumers
                                            • Figure 25: Brand preference for post-cosmetic surgery recovery products, 2022
                                          • Speciality skincare brands on a par with prestige common skincare brands
                                            • Figure 26: Brand preference for post-cosmetic surgery recovery products, prestige common skincare brands users, 2022
                                          • High-tier urbanites prefer prestige brands; lower-tier city consumers trust private-label brands
                                            • Figure 27: Brand preference for post-cosmetic surgery recovery products, by city tier, 2022
                                        • Most Important Claims of Post-Cosmetic Surgery Recovery Products

                                          • Replenishing skin nutrients is second to hydrating with marginal gap
                                            • Figure 28: Most important claims of post-cosmetic surgery recovery products, 2022
                                          • Restoring skin as soon as possible
                                            • Figure 29: TURF analysis of most important claims of post-cosmetic surgery recovery products, 2022
                                          • Medical device seal is not a magic weapon
                                          • Attitudes towards Facial Beauty Services

                                            • Mini-programs can be developed for certain benefits
                                              • Figure 30: Preferred length of facial beauty services, 2022
                                              • Figure 31: Preferred length of facial beauty services, by usage of facial beauty services, 2022
                                            • Consumers expect facial beauty services to solve their skin conditions
                                              • Figure 32: Frequency and objectives of taking facial beauty services, 2022
                                              • Figure 33: Objectives of taking facial beauty services, by frequency of taking facial beauty services, 2022
                                            • Beauty clinics have gained consumer trust in cosmetic surgery
                                              • Figure 34: Preferred places of taking facial cosmetic surgery, total and by city tier, 2022
                                              • Figure 35: Brand preference for post-cosmetic surgery recovery products, by preferred places of taking cosmetic surgery, 2022
                                            • Consumers make their own choices on the premises of safety
                                              • Figure 36: Attitudes towards facial cosmetic surgery, 2022
                                          • Beauty Personas

                                            • Who are they?
                                              • Functionalists love massaging and anti-ageing services; Enthusiastic Experimenters focus on basic moisturising and cleansing
                                                • Figure 37: Usage of facial beauty services – ‘Have done’, by beauty persona, 2022
                                              • Functionalists trust long-time programs
                                                • Figure 38: Preferred length and objectives of taking facial beauty services, by beauty persona, 2022
                                              • Enthusiastic Experimenters are risk-takers; Functionalists believe professionals
                                                • Figure 39: Attitudes towards cosmetic surgery, by beauty persona, 2022
                                              • Enthusiastic Experimenters prefer professional brands; Functionalists believe prestige brands
                                                • Figure 40: Brand preference for post-cosmetic surgery recovery products, by beauty persona, 2022
                                            • Appendix –Methodology and Abbreviations

                                              • Consumer research methodology
                                                • Abbreviations

                                                About the report

                                                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                Market

                                                Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                Consumer

                                                Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                Brand/Company

                                                Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                Data

                                                Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                *databooks not available with UK B2B Industry reports.

                                                Below is a sample report, understand what you are buying.

                                                Click to show report
                                                2024 Sample Consumer Cover

                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                Trusted by companies. Big and small.

                                                Want to speak to us directly?

                                                Contact us with your enquiry and our expert global team can help.

                                                Get in touch