2021
0
Brazil Skin Protection Market Report 2021
2021-10-29T04:04:44+01:00
OX1048485
3265
143960
[{"name":"Skincare","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/skincare"}]
Report
en_GB
“Skin protection has gained more relevance during the pandemic, influenced by the greater concern Brazilians have had about their skin appearance, and due to the prioritization of self-care rituals. At…

Brazil Skin Protection Market Report 2021

£ 3,265 (Excl.Tax)

Report Summary

“Skin protection has gained more relevance during the pandemic, influenced by the greater concern Brazilians have had about their skin appearance, and due to the prioritization of self-care rituals. At a time of resumption of outdoor activities and social interactions, consumers demand solutions that combine practicality and hygiene in protecting the skin outside the home. The appreciation of medical endorsement has boosted the sales of dermocosmetics, driven by the search for safety and transparency.”
– Amanda Caridad, Beauty and Personal Care Senior Analyst

This Report looks at the following areas:

  • Impact of COVID-19 in short, medium and long term
  • Skin types and tones as an influence factor for skin protection
  • Facial and body skincare products use habits
  • Benefits sought in facial and body skincare products
  • Attitudes toward the use of sunscreen during the pandemic
  • Behaviors toward skin protection, including routine changes and interest in innovations

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
          • COVID-19: market context
          • Executive Summary

              • Market overview
                • The impact of the COVID-19 pandemic on skin protection
                  • Figure 1: Predicted impact of COVID-19 in short, medium and long term on the skin protection category, October 2021
                • Mintel Trend Drivers
                  • Figure 2: Mintel Trend Drivers
                • Challenges
                  • Women who are mothers challenge brands to be more inclusive
                    • Protection against blue light is new desirable attribute in children’s sunscreens
                      • Antibacterial appeal remains relevant to Gen Zs suffering with ‘maskne’
                        • Opportunities
                          • Brazilians in hybrid work are more likely to use multifunctional facial moisturizers
                            • Body scrubs gain more users thanks to the adoption of self-care rituals
                              • Facial care products that offer sun protection can develop formulas that facilitate reapplication over makeup
                              • Market Drivers

                                • Unemployment, inflation and restricted emergency aid affect the skin protection category
                                  • Skin protection category grows as consumers adopt new routines during the pandemic
                                    • Supreme Court prohibits animal testing for the development of cosmetic products in Rio de Janeiro
                                      • Anvisa postpones new rule on cosmetic, personal care and perfume product labels
                                      • Key Players

                                        • Companies and brands
                                          • Natura Chronos celebrates 35 years in Brazil with innovative anti-wrinkle launch
                                            • Figure 3: Natura Chronos new launch – Brazil, August 2021
                                            • Figure 4: Natura Chronos celebrates 35 years – Brazil, August 2021
                                          • Boticário brings celebrities together to celebrate Father’s Day
                                            • Figure 5: Boticário campaign – Brazil, August 2021
                                            • Figure 6: Celebrity team – Brazil, August 2021
                                          • Natura invites men to free themselves from prejudices
                                            • Figure 7: Natura campaign with Thales Breta – Brazil, August 2021
                                          • L’Occitane au Brésil launches new brand and identity that celebrate Brazilian culture
                                            • Figure 8: L’Occitane Brazil ambassadors team
                                          • Nivea reinforces the importance of skincare
                                            • Figure 9: Nivea campaign – Brazil, June 2021
                                          • Bepantol brings the biggest launch of its history to Brazil
                                            • Figure 10: Bepantol Derma – Brazil, March 2021
                                          • Neutrogena highlights science behind its products
                                            • Figure 11: Neutrogena campaign – Brazil, August 2020
                                        • Who’s Innovating?

                                          • Eye-protection products can grow in the Brazilian market
                                            • Figure 12: Global launches of eye products, by functional claims – Jan 2019-Jul 2021
                                            • Figure 13: Eye treatments that protect the skin from external elements
                                          • Sunscreen in stick format can appeal to consumers in Brazil
                                            • Figure 14: Global launches of stick and solid sunscreens, by top 10 markets – Jan 2019-Jul 2021
                                            • Figure 15: Sunscreens in stick format
                                        • Case Study

                                          • After successful launch in Brazil, Creamy estimates 400% growth in 2021
                                            • Figure 16: Creamy portfolio
                                          • 4.5.6 Skin, which offers facial care for melanin-rich skin, is the new bet of LVMH group
                                            • Figure 17: Noelly Michoux, CEO at 4.5.6 Skin and start-up portfolio
                                            • Figure 18: Box with 4.5.6 Skin products
                                        • The Consumer – What You Need to Know

                                          • Consumers from the Central-West region are more likely to use lip products
                                            • Emotional wellbeing is relevant for body products
                                              • Brands should extend the offer of products that even brown skin tone
                                                • Photoaging control can be communicated more clearly in sunscreens
                                                  • Facial self-tanners can boost use among Brazilians who work remotely
                                                  • Facial Skincare Products Purchase

                                                    • Consumers from the Central-West region are more likely to use lip products
                                                      • Figure 19: Facial skincare products purchase, by region, 2021
                                                      • Figure 20: Treatment lip masks
                                                    • Face peel-off masks can help college students relax while taking care of their facial skin
                                                      • Figure 21: Facial skincare products purchase, by student status, 2021
                                                      • Figure 22: 7th Heaven Stardust offers facial masks with a fun proposition
                                                      • Figure 23: Velnea Face Care I am Beautiful Maska za Suzavanje Pora (Moon Stone Glow Pore Minimizing Peel-Off Mask), Serbia, June 2021
                                                    • Facial moisturizers can invest in a multifunctional approach to attract Brazilians in hybrid work
                                                      • Figure 24: Facial skincare products purchase, by remote work status, 2021
                                                      • Figure 25: Facial moisturizers with multifunctional approach
                                                  • Body Skincare Products Purchase

                                                    • Body scrubs gain more users thanks to the adoption of self-care rituals
                                                      • Figure 26: Body skincare products purchase, by age group, 2021
                                                      • Figure 27: Body scrubs that improve skin texture and help create self-care rituals at home
                                                    • Body moisturizer brands are challenged to be more inclusive
                                                      • Figure 28: Body skincare products purchase, by parental status and gender, 2021
                                                      • Figure 29: Dove Nourishing Body Care Pro Age Balsam do Ciala dla Skory Dojrzalej (Body Lotion) – Poland, June 2021
                                                      • Figure 30: HBN’s ‘Every wrinkle is a medal’ – China, May 2021
                                                  • Benefits Sought in Skin Protection Products

                                                    • In-shower body moisturizers can attract younger men seeking hydration and light textures
                                                      • Figure 31: Benefits sought in skin protection products, by gender and age group, 2021
                                                      • Figure 32: Body moisturizers that take care of the skin during the shower
                                                    • Brazilians with brown skin have greater interest in formulas that even skin tone
                                                      • Figure 33: Benefits sought in skin protection products, by gender and age group, 2021
                                                      • Figure 34: Facial care products that help even brown skin tone
                                                    • Antibacterial appeal remains relevant to Gen Zs suffering with ‘maskne’
                                                      • Figure 35: Benefits sought in skin protection products, by gender, 2021
                                                      • Figure 36: Facial care products suitable for acne treatment
                                                  • Attitudes toward the Use of Sunscreen

                                                    • Facial sunscreen brands can communicate photoaging control more clearly
                                                      • Figure 37: Attitudes toward the use of sunscreen, by gender and age group, 2021
                                                      • Figure 38: Examples of products that communicate combating photoaging
                                                    • Brazilians who work and study are attracted by facial products that offer light texture and are compatible with makeup
                                                      • Figure 39: Attitudes toward the use of sunscreen, by working and student status, 2021
                                                      • Figure 40: Products that combine sun protection with facial skincare
                                                  • Behaviors toward Skin Protection

                                                    • Facial self-tanners have the opportunity to attract Brazilians who work every day from home
                                                      • Figure 41: Behaviors toward skin protection, by remote work, 2021
                                                      • Figure 42: Facial self-tanners that offer benefits to facial skin
                                                    • Protection against blue light is new desirable attribute in children’s sunscreens
                                                      • Figure 43: Behaviors toward skin protection, by parental status, 2021
                                                      • Figure 44: Children’s sunscreens that offer protection from blue light
                                                    • Shower products can promote benefits related to protecting the immune system
                                                      • Figure 45: Behaviors toward skin protection, by gender, 2021
                                                      • Figure 46: Shower products that promise to strengthen the immune system
                                                  • Appendix

                                                    • Abbreviations

                                                    About the report

                                                    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                    Market

                                                    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                    Consumer

                                                    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                    Brand/Company

                                                    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                    Data

                                                    Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                    *databooks not available with UK B2B Industry reports.

                                                    Below is a sample report, understand what you are buying.

                                                    Click to show report
                                                    2024 Sample Consumer Cover

                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                    Trusted by companies. Big and small.

                                                    Want to speak to us directly?

                                                    Contact us with your enquiry and our expert global team can help.

                                                    Get in touch