2022
0
Brazil Skin Protection Market Report 2022
2022-11-09T03:03:03+00:00
OX1101001
3265
157317
[{"name":"Skincare","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/skincare"}]
Report
en_GB
“Facial and body skin protection continues to be a priority for Brazilians. As a fundamental part of consumers’ routines, the sun protection segment has space to innovate by offering products…

Brazil Skin Protection Market Report 2022

£ 3,265 (Excl.Tax)

Report Summary

“Facial and body skin protection continues to be a priority for Brazilians. As a fundamental part of consumers’ routines, the sun protection segment has space to innovate by offering products that protect against multiple aggressors and feature formulas that consider the sensory experience and skin health.”
– Amanda Caridad, Beauty and Personal Care Senior Analyst – LatAm

Key issues covered in this Report

  • Use of facial and body skin protection products, considering skin types and color and body skin conditions
  • Facial and body skin protection product usage occasions
  • Desired features in facial and body sunscreens
  • Barriers to the regular use of facial sunscreens
  • Interest and willingness to pay more for skin protection products
  • Behaviors toward skin protection

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Market overview
              • Analyst outlook
                • Figure 1: Analyst outlook for the skin protection category, September 2022
              • Challenges
                • Body acne should be considered when developing body sunscreen formulas
                  • Mineral sunscreens for lips and eyes attract Brazilians who prefer natural formulas
                    • Search for savings and simpler routines leads men to use the same sunscreen for the face and body
                      • Opportunities
                        • Facial serums with anti-pollution action may attract men with oily skin
                          • Body lotions may include UV protection as a way to encourage consumers to use body sunscreen daily
                            • Vitamins and supplements can complement skincare routine and protection against external elements
                            • Market Drivers

                              • Unemployment falls to the lowest level since 2015, but inflation continues to impact incomes
                                • Falling inflation and rising GDP indicate a recovery
                                  • Rising costs or lack of raw materials affect the BPC industry
                                    • Conflict in Ukraine impacts the cosmetic industry supply chain
                                      • BPC grows 6.5% in Q1 2022
                                      • Key Players

                                        • Companies and brands
                                          • Unilever creates a standard for pollution protection factors in cosmetic formulas
                                            • Garotas Estúpidas signs campaign for the new Nivea Hidra Color lip balms
                                              • Figure 2: Nivea Hydra Color launch – Brazil, August 2022
                                              • Figure 3: Garotas Estúpidas campaign – Brazil, August 2022
                                            • Brands stand out with campaigns that fight ageism
                                              • Figure 4: Natura launches new serum – Brazil, August 2022
                                              • Figure 5: Andréa Beltrao shares her experience with the new Natura Chronos serum – Brazil, August 2022
                                              • Figure 6: Boticário campaign – Brazil, August 2022
                                            • Bioage and Patrícia Poeta launch a facial care line with technological actives
                                              • Figure 7: Bioage announces partnership with Patrícia Poeta – Brazil, July 2022
                                            • Quem Disse, Berenice? complements Skin.q portfolio with products co-created with the largest beauty community in Brazil
                                              • Figure 8: Quem Disse, Berenice? presents product co-created with boniclub – Brazil, July 2022
                                              • Figure 9: Quem Disse, Berenice? presents product co-created with its community – Brazil, July 2022
                                            • Quem Disse, Berenice? Partners with PantyNova to suggest a new routine focused on wellbeing
                                              • Figure 10: Quem Disse, Berenice? campaign – Brazil, July 2022
                                            • Ivete Sangalo is the new Brazilian ambassador to Clinique and presents the Smart line
                                              • Figure 11: Ivete Sangalo introduces new products from the Clinique Smart line – Brazil, March 2022
                                            • Sallve teams up with Hering Intimates to co-create a collection that celebrates comfort
                                              • Figure 12: Sallve and Hering launch new collection – Brazil, March 2022
                                            • Salon Line enters the skincare segment with TIYE
                                              • Figure 13: Salon Line presents TIYE – Brazil, November 2021
                                            • Case Study
                                              • Cay Skin debuts in the sunscreen segment after a $6.5 million investment
                                                • Figure 14: Winnie Harlow enters the beauty industry with skin protection products
                                              • Vacation invests in nostalgia to create a product with the best perfume in the world
                                                • Figure 15: Vacation campaign – US, April 2021
                                            • Skincare Protection Products

                                              • University students want facial sunscreen for acne-prone skin
                                                • Figure 16: Skincare protection products, by student status, 2022
                                                • Figure 17: Facial sunscreens for acne-prone skin
                                              • Facial serums with anti-pollution action may attract men with oily skin
                                                • Figure 18: Skincare protection products, by gender, 2022
                                                • Figure 19: Facial serums that protect the skin from pollution
                                              • Makeup with UV protection fulfills the desire for more minimal skincare routines
                                                • Figure 20: Skincare protection products, by skin type, 2022
                                                • Figure 21: Makeup products with SPF and exclusive formulas for combination skin
                                            • Usage Occasions

                                              • Protection from climate change could be attractive in face lotions and creams for young men
                                                • Figure 22: Product usage occasion, by gender and age, 2022
                                                • Figure 23: Facial moisturizers for skin exposed to climate change
                                              • Brazil is a strategic market for anti-stretch mark body creams and lotions
                                                • Figure 24: Product usage occasion, by gender, 2022
                                                • Figure 25: Body creams suitable for stretch marks treatment
                                              • Body lotions may include UV protection as a way to encourage daily body sunscreen usage
                                                • Figure 26: Product usage occasion, 2022
                                                • Figure 27: Body lotions that offer UV protection
                                            • Desired Features in Sunscreens

                                              • Moisturizing is the most desired attribute in sunscreens
                                                • Figure 28: Desired features in sunscreens, 2022
                                                • Figure 29: Sunscreens with moisturizing action
                                              • Brands must reinforce the importance of protection from blue light for young men
                                                • Figure 30: Desired features in sunscreens, by gender and age group, 2022
                                                • Figure 31: Sunscreens that offer protection against blue light
                                              • Body acne should be considered when developing sunscreen formulas
                                                • Figure 32: Desired features in sunscreens, by gender and age group, 2022
                                                • Figure 33: Body sunscreens suitable for acne-prone skin
                                            • Barriers to the Use of Facial Sunscreens

                                              • Focus on skin health may encourage consumers aged 55+ to use facial sunscreen regularly
                                                • Figure 34: Barriers to the use of facial sunscreens, by age group, 2022
                                                • Figure 35: Facial sunscreens focused on skin health
                                              • Parents of Alpha children look for softer formulas
                                                • Figure 36: Barriers to the use of facial sunscreens, by children living in the household, 2022
                                                • Figure 37: Sunscreens suitable for babies and children
                                              • Sunscreen brands can explore other ways to offer skin protection through unusual collaborations
                                                • Figure 38: Barriers to the use of facial sunscreens, by gender and age group, 2022
                                                • Figure 39: Shiseido and Tory Burch launch exclusive line
                                            • Innovations in Skin Protection

                                              • Vitamins and supplements complement skincare routines and protect against external elements
                                                • Figure 40: Innovations in skin protection, by gender and age group, 2022
                                                • Figure 41: Food supplements that protect the skin against blue light
                                              • Skintellectuals are more likely to buy products tailored to their needs
                                                • Figure 42: Innovations in skin protection, by age group, 2022
                                                • Figure 43: Pure Culture’s personalized skincare products
                                                • Figure 44: Kosé creates a mathematical model capable of predicting future wrinkles
                                              • Sun protection for hair and scalp attracts Gen Zs
                                                • Figure 45: Innovations in skin protection, by generation, 2022
                                                • Figure 46: Products that protect the hair and scalp from UV rays
                                            • Behaviors toward Skin Protection

                                              • Mineral sunscreens for lips and eyes may attract Brazilians who prefer natural formulas
                                                • Figure 47: Behaviors toward skin protection – CHAID – Tree output, 2022
                                                • Figure 48: Natural sunscreens for the eyes
                                                • Figure 49: Lip balms with UV protection
                                              • Pet owners are a strategic audience to reinforce the importance of outdoor photoprotection
                                                • Figure 50: Behaviors toward skin protection, by pet ownership, 2022
                                                • Figure 51: SPOTMYUV® UV detection adhesives
                                                • Figure 52: YouV sunscreen
                                                • Figure 53: Hawaiian Tropic launches campaign to remind pet owners to apply sunscreen
                                              • Search for economy and simpler routines leads men to use the same sunscreen for the face and body
                                                • Figure 54: Behaviors toward skin protection, by gender, 2022
                                                • Figure 55: Facial and body sunscreens
                                            • Appendix – Terms and Abbreviations

                                              • Abbreviations

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