2023
8
Canada Smart Homes Market Report 2023
2023-11-08T00:02:10+00:00
REPE16F80CC_14B7_46BD_9A64_6BFED82D4D98
3695
167906
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Report
en_GB
In the face of growing innovation increasing the range of options available and AI capabilities of those devices, economic challenges remain the greatest barrier.Michael Lloy, Research Analyst…

Canada Smart Homes Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

In the face of growing innovation increasing the range of options available and AI capabilities of those devices, economic challenges remain the greatest barrier.

Michael Lloy, Research Analyst

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Consumer trends: key takeaways
    • Market predictions
  2. Consumer Insights

    • Consumer fast facts
    • Who has a smart home?
    • Graph 1: households with a smart device, by age, 2023
    • Graph 2: households with a smart device, by age and income, 2023
    • Graph 3: households with a smart device, Ontarians, South Asian consumers and newer Canadians, 2023
    • Device ownership
    • Graph 4: smart home devices currently owned, 2023
    • Graph 5: smart home devices currently owned (select), by age, 2023
    • Graph 6: smart home devices currently owned (select), by race, 2023
    • Graph 7: interest in purchasing unowned smart devices, newer Canadians vs overall, 2023
    • Graph 8: smart home devices currently owned (select), moms vs dads, 2023
    • Interest in buying devices
    • Graph 9: interest in purchasing unowned smart devices, 2023
    • Graph 10: interest in purchasing unowned smart devices (select), Chinese consumers vs overall, 2023
    • Graph 11: interest in purchasing unowned smart devices, by parental status, 2023
    • Graph 12: "I will likely wait for the economy to improve before buying/upgrading my smart home devices", by various demos, 2023
    • Smart home brands
    • Graph 13: smart home device brand ownership, 2023
    • Graph 14: smart home device brand ownership by 18-34s, by household income, 2023
    • Graph 15: "I hope more brands offering lower cost smart home devices enter the market", by age, 2023
    • Graph 16: Amazon brand smart device ownership, by age and gender, 2023
    • Graph 17: Apple brand smart home device ownership, by race, 2023
    • Graph 18: smart home device brand attitudes, 2023
    • Graph 19: "There are smart home technology brands that I prefer over others", by age and gender, 2023
    • Graph 20: importance of brand of the device when selecting a smart home device, by age and gender, 2023
    • Graph 21: "I would be interested in smart home devices from different brands if they could seamlessly interact", by age, 2023
    • Graph 22: "I would trust smart home devices more if they are from established brands of adjacent industries to the item", by age, 2023
    • Graph 23: "I would trust smart home devices more if they are from established brands of adjacent industries to the item", newer Canadians vs overall, 2023
    • Smart home devices: what consumers want
    • Graph 24: important when selecting a smart home device, 2023
    • Graph 25: importance of aesthetic when selecting a smart home device, by age, 2023
    • Graph 26: importance of AI that learns my preferences to self-activate when selecting a smart home device, by age and gender, 2023
    • Graph 27: "I would prefer to automate as many household chores as possible", by age, 2023
    • Graph 28: "I would prefer to automate as many household chores as possible", by age and gender, 2023
    • Graph 29: importance in customer/troubleshooting support when selecting a smart home device, by age, 2023
    • Graph 30: importance of energy usage when selecting a smart home device, by age and gender, 2023
    • Graph 31: "having sustainably-produced devices is a top concern when choosing smart home brands," 2023
    • Graph 32: importance of good online review when selecting a smart home device, Chinese and South Asian consumers vs overall, 2023
    • Graph 33: importance of a built-in voice assistant when selecting a smart home device, South Asian vs overall, 2023
    • Smart home devices: costs and benefits
    • Graph 34: concerns about smart home devices, 2023
    • Graph 35: concerns about cost and value of smart home devices, by age, 2023
    • Graph 36: smart home devices are too complicated to use or install, by age, 2023
    • Graph 37: attitudes towards smart home devices, 2023
    • Graph 38: attitudes towards smart home device benefits, by age, 2023
    • Graph 39: smart home technology saves money, by age and gender, 2023
    • Graph 40: attitudes towards smart home device benefits, by race, 2023
    • Graph 41: attitudes towards smart home device benefits, by household income, 2023
  3. Competitive strategies

    • Launch activity and innovation
    • Marketing and advertising
    • Graph 42: daily social media users, 2023
    • Graph 43: social media daily usage, by age, 2023
    • Graph 44: social media daily usage (select), men vs women, 2023
    • Opportunities
  4. The Market

    • Market context
    • Market drivers
    • Graph 45: Consumer Price Index, 2020-23
    • Graph 46: top three concerns over the next six months, 2023
    • Graph 47: household savings rate, Q4 2019-Q2 2023
    • Graph 48: population aged 0-14 and 65+, 2000-40*
    • Graph 49: number and proportion of visible minority population in Canada, 1986-2036
  5. Appendix

    About the report

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