2024
9
UK Snack Bars and Breakfast Biscuits Market Report 2024
2024-05-08T13:02:06+01:00
REPFB3EB863_617D_480C_8E55_EE990C908DA4
2995
172856
[{"name":"Breakfast Foods","url":"https:\/\/store.mintel.com\/industries\/food\/breakfast-foods"},{"name":"Snacks","url":"https:\/\/store.mintel.com\/industries\/food\/snacks"}]
Report
en_GB
High inflation has fuelled value growth in the market, amid falling volumes. Interest in freshness and variety multipacks point to opportunities for NPD.Claire Finnegan, Food & Drink Analyst…

UK Snack Bars and Breakfast Biscuits Market Report 2024

$ 2,995 (Excl.Tax)

Report Summary

High inflation has fuelled value growth in the market, amid falling volumes. Interest in freshness and variety multipacks point to opportunities for NPD.

Claire Finnegan, Food & Drink Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities for the cereal/snack bar and breakfast biscuit market
    • Market dynamics and outlook
    • Graph 1: leading brands' value sales in the cereal/snack bars market, 2021/22-2023/24
    • What consumers want and why
    • Graph 2: frequency of eating breakfast biscuits and cereal/snack bars, 2023
    • Graph 3: where breakfast biscuits and cereal/snack bars are eaten, 2023
    • Graph 4: when cereal/snack bars and breakfast biscuits are eaten, 2023
    • Graph 5: concepts of interest in cereal/snack bars and breakfast biscuits, among users and non-users, 2023
    • Graph 6: concepts of interest in cereal/snack bars and breakfast biscuits, among users and non-users, 2023
    • Graph 7: attributes associated with cereal/snack bars, breakfast biscuits and protein bars, 2023
    • Graph 8: behaviours related to eating and buying cereal/snack bars and breakfast biscuits, 2023
    • Innovation and marketing
    • Graph 9: cereal/snack bars' share of all snack product launches, 2018-23
    • Graph 10: new product launches in the cereal/snack market, by top flavour components, 2018-23
  2. Market Dynamics

    • Market size
    • Graph 11: retail value sales of cereal/snack bars and breakfast biscuits, 2018-23
    • Graph 12: retail volume sales of cereal/snack bars and breakfast biscuits, 2018-23
    • Market forecast
    • Graph 13: retail value sales of cereal/snack bars and breakfast biscuits, 2010-15
    • Market share
    • Graph 14: leading brands' value sales in the cereal/snack bars market, 2021/22-23/24
    • Graph 15: leading brands' volume sales in the cereal/snack bars market, 2021/22-23/24
    • Macro-economic factors
    • Graph 16: GDP, 2021-23
    • Graph 17: CPI inflation rate, 2021-23
    • Graph 18: "Have you been affected by any of these issues over the last two months? Please select all that apply.", 2023
    • Graph 19: the financial wellbeing index, 2016-23
    • Graph 20: the financial confidence index, 2016-23
    • Social, environmental and legal factors
    • Graph 21: frequency of snacking, 2020-23
    • Graph 22: selected behaviours related to eating and buying cereal/snack bars and breakfast biscuits, 2023
    • Graph 23: how often people try to eat healthily, 2018-22
    • Graph 24: trends in the age structure of the UK population, 2018-28
  3. What Consumers Want and Why

    • Frequency of eating cereal/snack bars and breakfast biscuits
    • Graph 25: frequency of eating breakfast biscuits and cereal/snack bars, 2023
    • Graph 26: overall usage and frequency of eating cereal/snack bars, by age, 2023
    • Graph 27: overall usage and frequency of eating breakfast biscuits, by age, 2023
    • Graph 28: overall usage and usage at least once a week of cereal/snack bars, by selected demographics, 2023
    • Where and when cereal/snack bars and breakfast biscuits are eaten
    • Graph 29: where breakfast biscuits and cereal/snack bars are eaten, 2023
    • Graph 30: when cereal/snack bars and breakfast biscuits are eaten, 2023
    • Concepts of interest in cereal/snack bars and breakfast biscuits
    • Graph 31: concepts of interest in cereal/snack bars and breakfast biscuits, 2023
    • Attributes associated with cereal/snack bars, breakfast biscuits, and protein bars
    • Graph 32: attributes associated with cereal/snack bars, breakfast biscuits, and protein bars, 2023
    • Behaviours relating to eating and buying cereal/snack bars and breakfast biscuits
    • Graph 33: behaviours related to eating and buying cereal/snack bars and breakfast biscuits, 2023
  4. Innovation And Marketing Trends

    • Launch activity and innovation
    • Graph 34: cereal/snack bars' share of all snack product launches, 2018-23
    • Graph 35: new product launches in the cereal/snack market, by launch type, 2018-23
    • Graph 36: share of new launches in snack/cereal/energy bars, by selected health claims, 2018-23
    • Graph 37: new product launches in the cereal/snack market, by top flavour components, 2018-23
    • Advertising and marketing activity
    • Graph 38: above-the-line, online display and direct mail advertising expenditure on cereal/snack bars and breakfast biscuits, 2020-23
    • Graph 39: above-the-line, online display and direct mail advertising expenditure on cereal/snack bars and breakfast biscuits, by advertisers, 2020-23
  5. Appendix

    • Supplementary data: market share
    • Supplementary data: market drivers
    • Market forecast data and methodology
    • Advertising and marketing activity
    • Report scope and definitions
    • Methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

Click to show report
2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch