2023
0
Brazil Snacking Consumption Habits Market Report 2023
2023-04-27T04:03:32+01:00
OX1155209
3265
162848
[{"name":"Consumer Habits","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-habits"},{"name":"Snacks","url":"https:\/\/store.mintel.com\/industries\/food\/snacks"}]
Report
en_GB
“Snacks have been gaining importance in the routine of Brazilian consumers, either by offering a pleasant and relaxing moment in the middle of the day or by replacing a meal…

Brazil Snacking Consumption Habits Market Report 2023

£ 3,265 (Excl.Tax)

Report Summary

“Snacks have been gaining importance in the routine of Brazilian consumers, either by offering a pleasant and relaxing moment in the middle of the day or by replacing a meal out of home. Brands should seek to provide products with the desired benefits for each consumption occasion, offering nutrition and energy at mealtimes and functional ingredients and fun experiences at moments of relaxation and indulgence.”
– Laura Menegon – Food and Drink Analyst, Latam

Key issues covered in this Report

  • Snack consumption by segment
  • Motivations for snacking
  • Attitudes toward snack flavors
  • Consumption occasions and important attributes by occasion
  • Perceptions about sustainability in the snacks category

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Market overview
              • Analyst outlook
                • Figure 1: Analyst outlook for the snack consumption category, 2023
              • Challenges
                • Brands must take responsibility in the face of the climate crisis
                  • High inflation leads consumers to cut superfluous items from their shopping list, including snacks
                    • Opportunities
                      • Limited editions of famous snacks with intense flavors can offer fun experiences for men
                        • Sweet snacks with ingredients that provide relaxation can help Gen Zs sleep better
                          • Snacks that offer satiety and convenience can grow as meal replacements
                            • More complete nutritional profile can be an important differential for bread consumers
                            • Market Drivers

                              • High inflation leads consumers to cut superfluous items from their shopping list, including snacks
                                • Rising prices lead Brazilians to choose snacks instead of meals when eating out
                                  • New labeling model should impact the consumption of snacks, especially ones with a healthy positioning
                                  • Key Players

                                    • Companies and brands
                                      • Mondelēz invests in the snack category through the Club Social brand
                                        • Figure 2: Club Social Snack launch, 2023
                                      • Kellogg announces new brand focused on snacks
                                        • Figure 3: Kellogg’s new brand, Kellanova, 2023
                                      • Cheetos expands portfolio in partnership with singer Anitta
                                        • Figure 4: Cheetos “Patas” in partnership with Anitta, 2022
                                      • Tirolez launches Stick, a mozzarella cheese snack
                                        • Figure 5: Launch of Tirolez Mozzarella Stick, 2023
                                      • Ferrero announces the launch of Hanuta in Brazil
                                        • Figure 6: Ferrero’s Hanuta launch, 2023
                                      • NUTablito Max Hazelnut is the new version of the Tablito popsicle
                                        • Figure 7: Launch of NUTablito Max Hazelnut, 2023
                                      • Mais Pura launches new product with Heinz
                                        • Figure 8: Mais Pura and Heinz collaboration, 2023
                                      • Case study
                                        • BellyWelli is a snack brand that wants to satisfy the cravings of people with dietary restrictions
                                            • Figure 9: BelliWelli’s cookie
                                        • Snacks Consumption

                                          • More complete nutritional profile can be an important differential for bread consumers
                                            • Figure 10: Top 10 categories of food consumed as a snack, 2023
                                            • Figure 11: Packaged breads with highlighted nutritional composition
                                          • Milk drinks can highlight benefits to gain ground as a before/after workout option
                                            • Figure 12: Other snacks consumption, 2023
                                            • Figure 13: High protein milk drinks
                                          • Relaxation claims can appeal to women
                                            • Figure 14: Snacks consumption, by gender, 2023
                                            • Figure 15: Food with added ingredients or nutrients that promote relaxation
                                            • Figure 16: Cornetto Spotify, 2022
                                        • Reasons for Snacking

                                          • Snacks that offer satiety and convenience can grow as meal replacements
                                            • Figure 17: Reasons for snacking, 2023
                                            • Figure 18: Snacks that can replace meals
                                          • Indulgent textures can help young adults cope with stress and anxiety
                                            • Figure 19: Reasons for snacking – Selected item, by age group, 2023
                                            • Figure 20: Launch of Kinder Tronky, a snack focused on young adults, 2023
                                            • Figure 21: Snacks with attributes considered indulgent by young adults
                                          • Fried vegetable snacks can contribute to a feeling of energy while maintaining healthy credentials
                                            • Figure 22: Reasons for snacking, by selected snack, 2023
                                            • Figure 23: Fried vegetable snacks
                                        • Attitudes about Flavors in Snacks

                                          • Snacks with common flavors can explore natural composition to be a healthier alternative
                                            • Figure 24: Attitudes about flavors in snacks, 2023
                                            • Figure 25: Launches of snacks with 100% natural ingredients, Brazil, 2020-22
                                            • Figure 26: Snacks with common flavors and natural ingredients
                                          • Limited editions of famous snacks with intense flavors can offer fun experiences for men
                                            • Figure 27: Attitudes about flavors in snacks – Selected item, by gender, 2023
                                            • Figure 28: Special editions of Yoki snacks for the World Cup, Brazil, 2022
                                            • Figure 29: Special editions of intensely flavored snacks
                                          • Detailed descriptions on the packaging can facilitate the consumption of new flavors
                                            • Figure 30: Attitudes about flavors in snacks, by selected item, 2023
                                            • Figure 31: Snacks with flavors that may be difficult to understand
                                        • Consumption Occasions and Important Attributes per Occasion

                                          • Sweet snacks with ingredients that provide relaxation can help Gen Zs sleep better
                                            • Figure 32: Consumption occasions – Selected item, by generation, 2023
                                            • Figure 33: Correspondence analysis – Principal map – Important attributes per occasions, 2022
                                            • Figure 34: Sweet snacks that improve sleep
                                          • Snacks could invest in more nutritious options to prove their value
                                              • Figure 35: Snacks with local ingredients that offer nutrition
                                          • Perceptions about Sustainability in the Category

                                            • More sustainable snacks: focus on packaging
                                              • Figure 36: Perceptions about sustainability in the category, 2023
                                              • Figure 37: Snacks in biodegradable packaging
                                              • Figure 38: Snacks with reusable packaging
                                            • More sustainable snacks: focus on ingredients
                                              • Figure 39: Attitudes about snacks – Selected item, by perceptions about sustainability in the category, 2023
                                              • Figure 40: Snacks made with recycled ingredients
                                            • More sustainable snacks: focus on processes
                                              • Figure 41: Snacks that use less water in their production process
                                          • Appendix – Abbreviations

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