2021
0
Brazil Snacking Consumption Habits Market Report 2021
2021-06-02T04:00:59+01:00
OX1048413
3265
139099
[{"name":"Consumer Habits","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-habits"},{"name":"Snacks","url":"https:\/\/store.mintel.com\/industries\/food\/snacks"}]
Report
en_GB
“After a year since the beginning of the COVID-19 pandemic, many Brazilians have been experiencing impacts on physical and mental health. This has motivated them to consume healthier snacks as…

Brazil Snacking Consumption Habits Market Report 2021

£ 3,265 (Excl.Tax)

Report Summary

“After a year since the beginning of the COVID-19 pandemic, many Brazilians have been experiencing impacts on physical and mental health. This has motivated them to consume healthier snacks as a way to take care of their physical health and also to consume indulgent snacks that provide stress relief and fun moments as a way to take care of their mental health.”
– Laura Menegon, Food and Drink Junior Analyst

Key issues covered in this Report:

  • Changes in snacking consumption habits due to COVID-19
  • Types of snacks that are consumed the most and consumption occasions
  • The most sought-after attributes and the impact of healthiness
  • Interest in different types of snacks

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
          • COVID-19: market context
          • Executive Summary

              • Market overview
                • The impact of COVID-19 on the snacks category
                  • Figure 1: Predicted impact of COVID-19 in short, medium and long term on the snacks category, January 2021
                • The impact so far
                  • Short and medium term (March to December 2021)
                    • Long term (2022-25)
                      • Mintel Trend Drivers
                        • Figure 2: Mintel Trend Drivers
                      • Challenges
                        • Some Brazilians have been eating fewer snacks
                          • New labeling standard should impact sales
                            • Sustainability issues impact snack purchase decision
                              • Opportunities
                                • Brands can grow by offering experiences
                                  • Dairy drinks could be positioned as an evening snack option for older consumers
                                    • Products free from GMO ingredients may attract Generation Z
                                    • Market Drivers

                                      • GDP has the biggest drop in 30 years
                                        • Figure 3: Last decade’s GDP variation, Brazil, 2010-20
                                      • Household consumption decreased in 2020
                                        • Figure 4: Household consumption, Brazil, 2015-20
                                      • New labeling rules represent a challenge for the whole category
                                        • Figure 5: Maximum amount allowed of added sugar, saturated fats and salt for nutritional labeling on the front of packages – Brazil, October 2020
                                        • Figure 6: Templates for the labeling of food containing added sugar, salt and saturated fat at or over the maximum recommended amount – Brazil, October 2020
                                        • Figure 7: New template of the nutritional information chart
                                    • Key Players – What You Need to Know

                                      • Nostalgia and healthiness are present in the main launches of the category
                                        • Low-sugar and plant-based snacks have space in the Brazilian market
                                          • Kind Snacks stands out for its community support and PeaTos grows by offering healthier indulgent snacks
                                          • Marketing Campaigns

                                            • Vigor launches special edition for children
                                              • Figure 8: Vigor’s new packaging launch, Brazil, March 2021
                                            • Elma Chips appeals to nostalgia in new packaging and launchings
                                              • Figure 9: New packaging of classic Elma Chips snacks, Brazil, July 2020
                                              • Figure 10: Elma Chips Zambinos pizza-flavored corn chips, Brazil, February 2021
                                            • Ruffles launches a version of its chips in tube packaging, and Pringles seizes the opportunity to make a good-natured campaign
                                              • Figure 11: Ruffles launch, Brazil, February 2021
                                              • Figure 12: Ad published by Pringles in newspapers and social networks, Brazil, February 2021
                                            • Elma Chips launches the same spicy flavor in all its main brands
                                              • Figure 13: Launch of the Flamin’Hot flavor, Brazil, December 2020
                                            • NutCo arrives in the Brazilian market bringing the concept of fair trade and new production technology
                                                • Figure 14: NutCo’s nut line launching, Brazil, March 2021
                                              • Santa Clara launches dairy drink with immunity benefits
                                                • Figure 15: Santa Clara Staymune, Brazil, March 2021
                                            • Who’s Innovating?

                                              • Snacks with premium positioning have growth potential in the Brazilian market
                                                • Figure 16: Launches of “premium” snacks* in the 15 largest markets, 2018-20
                                              • Use of the “plant-based” claim may attract consumers
                                                • Figure 17: Launches of “plant-based” snacks* in the 10 largest markets, 2018-20
                                            • Case Studies

                                              • Kind Snacks offers healthiness and social awareness to win over millions of consumers
                                                • PeaTos launches direct-sale channel and profit with permissible indulgence
                                                • The Consumer – What You Need to Know

                                                  • Chocolate brands could invest in attractive shopping experiences online
                                                    • Dairy drinks could be positioned as an evening snack option for older consumers
                                                      • Snacks that provide fun can attract young adults
                                                        • Snacks can help Brazilians feel better physically and mentally during the pandemic
                                                          • Brands must adopt more tangible and effective sustainability measures
                                                            • Products free from GMO ingredients can attract Generation Z
                                                              • Private labels can offer snacks with gourmet flavors to consumers aged 16-34
                                                              • Snacks Consumption

                                                                • Chocolate brands could invest in attractive shopping experiences online
                                                                  • Figure 18: Sweet snacks consumption, Brazil, January 2021
                                                                  • Figure 19: Chocolate customization in the Kit Kat Chocolatory online store, Brazil, March 2021
                                                                • Savory pastries with nostalgic flavors can offer a comforting feeling to consumers
                                                                  • Figure 20: Savory snacks consumption, Brazil, January 2021
                                                                • Snacks made with vegetables combine healthiness and practicality
                                                                  • Figure 21: Other snacks consumption, Brazil, January 2021
                                                              • Consumption Occasion

                                                                • Brands can position their products as meal replacements
                                                                  • Figure 22: Consumption occasion, Brazil, January 2021
                                                                  • Figure 23: Soylent product line, March 2021
                                                                  • Figure 24: Feed. product line, March 2021
                                                                • Dairy drinks could be positioned as an evening snack option for older consumers
                                                                  • Figure 25: Consumption occasion, late at night, by age group, Brazil, January 2021
                                                                • “Touch-free” snacks can attract young men
                                                                  • Figure 26: Consumption occasion, to replace a meal, by gender and age group, Brazil, January 2021
                                                              • Attributes per Consumption Occasion

                                                                • Snacks made with fruits and vegetables can be associated with light snacks
                                                                  • Figure 27: Attributes per consumption occasion, to replace a meal, Brazil, January 2021
                                                                  • Figure 28: Greenjoy pressed salad bars, US, March 2021
                                                                • Snacks that provide fun can attract young adults
                                                                  • Figure 29: Attributes per consumption occasion, fun/gives me joy, by age group, Brazil, January 2021
                                                              • Changing Habits due to COVID-19

                                                                • Snacks can help Brazilians feel better physically and mentally during the pandemic
                                                                  • Figure 30: Changing habits due to COVID-19, Brazil, January 2021
                                                                • Cold and frozen snacks made from natural ingredients can attract AB consumers
                                                                  • Figure 31: Changing habits due to COVID-19, by socioeconomic group, Brazil, January 2021
                                                                • Products for cooking snacks at home can offer ritual to control anxiety
                                                                  • Figure 32: Opinions on snacks, by changing habits due to COVID-19, Brazil, January 2021
                                                                  • Figure 33: Holistix Morning Ritual, Brazil, March 2021
                                                              • Opinions on Snacks

                                                                • Brands must adopt more tangible and effective sustainability measures
                                                                  • Figure 34: Opinions on snacks, Brazil, January 2021
                                                                  • Figure 35: Vigor Vida Simples (Simple Life), Brazil, February 2021
                                                                • Snacks that offer more hygiene may attract students
                                                                  • Figure 36: Opinions on snacks, by student status, Brazil, January 2021
                                                                • Clean label snacks arouse the interest of consumers concerned about healthiness
                                                                  • Figure 37: Interest in purchase, by opinions on snacks, Brazil, January 2021
                                                              • Healthy Eating Impact on Snacking

                                                                • Clarity about the production process can appeal to consumers
                                                                  • Figure 38: Healthy eating impact on snacking, Brazil, January 2021
                                                                • Products free from GMO ingredients may attract Generation Z
                                                                  • Figure 39: Healthy eating impact on snacking, by generation, Brazil, January 2021
                                                              • Interest in Purchase

                                                                • Artisanal snacks made with local ingredients can gain space
                                                                  • Figure 40: Interest in purchase, Brazil, January 2021
                                                                • Private labels can offer snacks with gourmet flavors to consumers aged 16-34
                                                                  • Figure 41: Interest in purchasing gourmet-flavored snacks, by age group, Brazil, January 2021
                                                              • Appendix – Abbreviations

                                                                • Abbreviations

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