2022
0
India Soap, Bath and Shower Market Report 2022
2023-02-07T14:56:22+00:00
REP542EF6C1_7AA0_4E6C_B890_743E95EEE5A4
2195
160300
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Report
en_GB
Premiumise bar soaps by innovating on scent and efficacy; increase penetration of body wash by leveraging skincare and making it cleaner and more economical.Tanya Rajani, Beauty & Personal Care…

India Soap, Bath and Shower Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Premiumise bar soaps by innovating on scent and efficacy; increase penetration of body wash by leveraging skincare and making it cleaner and more economical.

Tanya Rajani, Beauty & Personal Care Analyst – India

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: retail market value in bn US$, 2021-25
  2. key trends

    • The bar soap category is in need of an upgrade
    • Graph 2: retail market value, 2021-25
    • Graph 3: % of launches of soap and bath products, by sub-category, 2021-22
    • Graph 4: bar soap and shower product launches, by launch type, 2021-22
    • Body wash is expensive for the price-conscious consumer
    • Graph 5: shower and bar soap launches, by price in US$ (groups), 2021-22
    • Body wash's success hinges on its emotional benefits 
    • Graph 6: shower product launches, by top-five beauty-enhancing claims, 2017-22
  3. What consumers want and why

    • Bar soap users want scent and efficacy
    • Graph 7: products used most often for a bath/shower routine, 2022
    • Graph 8: features that would encourage consumers to use a bar soap more often/for the first time, 2022
    • Graph 9: features that would encourage consumers to use a bar soap more often/for the first time, 2022
    • Graph 10: agreement that scent of soap, bath and/or shower products is as important as its effectiveness, 2022
    • Graph 11: consumers who agree that the scent of soap, bath and/or shower products should give a sense of relaxation, 2022
    • Metro consumers seek economical and clean body washes
    • Graph 12: barriers to body wash/shower gel/shower cream usage, 2022
    • Graph 13: features that will encourage consumers to use body wash/shower gel/shower cream more often/for the first time, 2022
    • Graph 14: barriers to body wash/shower gel/shower cream usage, 2022
    • Graph 15: barriers to body wash/shower gel/shower cream usage, 2022
    • Graph 16: consumers who strongly agree with select soap, bath and shower attitude statements, 2022
    • Women aged 18-34 show interest in skinification of body wash
    • Graph 17: soap, bath and shower products consumers have used most often for their bath/shower, 2022
    • Graph 18: consumers who disagree that the scent of soap, bath and shower products is as important as its effectiveness, by gender and age, 2022
    • Graph 19: features that can encourage consumers to use a body wash/shower gel/shower cream more often/for the first time, 2022
    • Graph 20: consumers who strongly agree that taking care of body skin is as important as facial skincare, 2022
  4. Appendix

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