Mintel’s Soap, Bath and Shower Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts and built on Mintel’s robust market size data, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
| Forecast Period | Five Year Forecast |
| Report Coverage | Market Size, Market Forecast, Market Segmentation Cross-category Comparison, Cross-country Comparison Macro Socio-economic Factors Market Share, Product Launch Activity |
| Market Segmentation | Bath (all markets except Indonesia, Mexico), Bar soap, Liquid/gel hand soap, Shower |
| Cross-category Comparison | Bodycare (Germany only), Oral Hygiene (Indonesia, Mexico only), Shampoo and Conditioners |
| Markets | Canada, France, Germany, Indonesia, Italy, Japan, Mexico, South Korea Coming soon: Australia, Brazil, China, India, Spain, Thailand |
The global soap, bath, and shower market is experiencing diverse growth patterns across various regions in 2025. Certain markets, such as Canada, are enjoying sustained expansion driven by post-pandemic hygiene habits, while others like Mexico are propelled by economic factors such as rising inflation. Leading growth segments include liquid/gel hand soaps and shower products, which are particularly popular in markets like South Korea and Canada. Meanwhile, traditional bar soaps continue to hold significant market share in regions like Mexico due to cultural preferences.
Emerging trends that are catalysing growth globally in this market include a heightened consumer focus on personalised grooming solutions that offer specific benefits, such as stress relief and enhanced skin health. Additionally, there is a pronounced shift towards ethical and sustainable products, evidenced by a rise in eco-friendly packaging and vegan formulations. Economic pressures are also steering consumers towards value-oriented purchases, favouring products that effectively balance quality and affordability. These trends highlight a broader consumer inclination towards products that resonate with personal values and provide distinct benefits.
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Market Dynamics reports are designed to connect the dots between market data and market direction. To understand more about what is featured in these reports, take a look at the sample PDF below.
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SBS brands have the opportunity to build stronger consumer connections through wellness benefits, a focus on skin health and sustainable innovations.Meghan Ross, Senior Research Analyst - Home...
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The Canadian absorbent hygiene and intimate care market is currently impacted by economic uncertainties, including cost of living and trade concerns, which are tightening household budgets. Despite these...
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Soap, Bath & Shower Products - Canada by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers solid...
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With 78% of Canadian consumers using natural or organic personal care products, these products are no longer niche. For the minority who have not yet tried natural/organic brands,...
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Three quarters (74%) of consumers who use skin protection agree that it's worth spending more for sunscreen with facial skincare ingredients or benefits. This strong acknowledgement of the...
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