2020
0
Soap, Bath and Shower Products – Thai Consumer – 2020
2021-02-12T10:11:49+00:00
REP59BDE8F0_7CCD_4514_BA42_676C85AC3694
2195
134282
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Report
en_GB
The shower means more than a place of hygiene upkeep. Consumers are illustrating attitudes and behaviours that shed light into new opportunities.Sirinar Puppachat, Beauty & Personal Care Analyst…

Soap, Bath and Shower Products – Thai Consumer – 2020

£ 2,195 (Excl.Tax)

Report Summary

The shower means more than a place of hygiene upkeep. Consumers are illustrating attitudes and behaviours that shed light into new opportunities.

Sirinar Puppachat, Beauty & Personal Care Analyst

Table of Contents

  1. Executive summary

    • Market context
    • Graph 1: launches in soap and bath products, by top 10 claims, Aug 2017-July 2020
    • Graph 2: COVID-19-related worries, "the affect the outbreak will have on my lifestyle", March-July 2020
    • What consumers want and why
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. key trends

    • Graph 3: launches in soap and bath products containing the term "hand", Q1 2018-Q3 2020
    • Graph 4: launches in soap and bath products, by claims, Aug 2017-Jul 2020
    • Graph 5: COVID-19-related worries, "impact of the virus on the following factors in the next six months", any negative, May-July 2020
  3. Key drivers

    • Graph 6: launches in soap and bath products with anti-bacterial claim by sub-category, Aug 2017-Jul 2020
    • Graph 7: soap, bath and shower product launches in antibacterial claim by top 10 APAC markets. Aug 2015-July 2020
    • Graph 8: COVID-19-related worries, fear of being exposed to the coronavirus (COVID-19), March-July 2020
  4. global trends and how they are playing out in thailand

    • consumer insight

      • Graph 9: hand soap usage, April 2020
      • Graph 10: Soap, bath and shower products usage. April, 2020
      • Graph 11: Soap, bath and shower product usage. April, 2020
      • Graph 12: attitudes and behaviour towards soap, bath and shower products, April, 2020
      • Graph 13: interests in soap and shower products features, April, 2020
      • Graph 14: factors that influence soap, bath and shower products purchase decisions, April, 2020
      • Consumer segment
      • The hygiene-conscious
      • Graph 15: COVID-19 impact, "changes me and my family have made as a result of the COVID-19/coronavirus outbreak", April 2020
      • Graph 16: launches in soap and bath products with antibacterial claim, by sub-category, Q3 2019-Q3 2020
      • Graph 17: launches in soap and bath products with hand variant, by convenience claim category, Jan 2017-Aug 2020
      • Graph 18: launches in soap and bath products, by format, Jan 2017-Aug 2020
      • The multitasker segment
      • Graph 19: behaviour in the bathroom, April 2020
      • Graph 20: the multitasker behaviour in the shower, April 2020
      • Graph 21: attitudes of the multitasker, April 2020
      • Graph 22: soap, bath and shower product usage, April 2020
      • Graph 23: launches in soap and bath products by claim category, Aug 2015-Jul 2020
      • The wellness-seeker
      • Graph 24: "Taking a shower helps me to relax" , April 2020
      • Graph 25: the wellness-seekers' behaviour in the shower, April 2020
      • Graph 26: factors that determine soap, bath and shower products purchase decisions for the wellness-seeker, April 2020
      • Graph 27: launches in soap and bath products, by fragrance group, Jan 2016-Aug 2020
      • Graph 28: SBS product usage among the wellness-seekers, April 2020
    • market application

      • Ride on sanitiser boom
      • Practicality is key for the multitasker
      • Open the gateway to wellness
    • who's innovating

      • Global innovations

        About the report

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