Thailand Soap, Bath and Shower Products Market Report 2021
£ 2,195 (Excl.Tax)
Report Summary
Balance the overwhelming amount of antibacterial claims in soap, bath and shower products by repositioning the category to focus on holistic health and the skin microbiome.
Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst
Table of Contents
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Executive summary
- Market context
- Graph 1: microbiome-promotion claims in soap, bath and shower products, 2018-21
- Graph 2: antibacterial claims in soap, bath and shower products, 2018-21
- What consumers want and why
- Graph 3: agreement with the statement 'It is enough to shower once a day', 2021
- Opportunities
- Competitive landscape
- Mintel predicts
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key trends
- Graph 4: beauty and personal care launches, 2018-21
- Graph 5: beauty and personal care launches, 2018-21
- Graph 6: antibacterial claims in soap, bath and shower products, 2018-21
- Graph 7: microbiome-promotion claims in soap, bath and shower products, 2018-21
- Graph 8: prebiotic and probiotic claims in launches, 2016-21
- Graph 9: SBS launches with anti-acne claims, 2018-21
- Graph 10: aromatherapy claims in beauty & personal care launches, 2018-21
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key drivers
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GLOBAL TRENDS AND HOW THEY ARE PLAYING OUT IN THAILAND
- Graph 11: adults* actively seeking ways to reduce stress, 2021
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consumer insights
- Graph 12: skin cleanser purchase factors, 2021
- Consumers are experiencing skin issues from excessive cleansing
- Graph 13: body skin issues by level of hygiene concern, 2021
- Graph 14: top three surfactants used in SBS launches, 2018-21
- Graph 15: agreement with the statement 'too much cleansing/sanitising removes good bacteria from the skin', by level of hygiene concerns, 2021
- Graph 16: consumer interest in shower oils, by level of hygiene concerns, 2021
- Gen Z consumers skip showers, breaking a conventional routine
- Graph 17: agreement with the statement 'It is enough to shower once a day', 2021
- Graph 18: body acne, 2021
- Graph 19: interest in shower tablets with tools, 2021
- Consumers shower to escape from lockdown life
- Graph 20: fragrance as purchasing factor in skin cleansers, 2021
- Graph 21: agreement with the statement 'shower products that are available in a variety of different scents are appealing', 2021
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MARKET APPLICATIONS
- Ensure a balanced microbiome after sanitisation
- Offer shower innovations that support the Gen Z lifestyle
- Provide in-shower stress management
- Who's innovating
- Global innovation
-
boardroom checklist
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Thai Version Available
Mintel’s Thailand consumer reports are also available in Thai, and can be accessed through our clients portal post-purchase.*
*Please note that translation times may vary, so Thai language versions may not be accessible immediately. Please contact us for more information.
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Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
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