2023
0
Thailand Soap, Bath and Shower Products Market Report 2023
2023-12-27T10:01:17+00:00
REPBCEAEBDF_505A_469A_9B79_9D8AB4D73FEF
2195
169220
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Report
en_GB
Invigorate the SBS market with shower oil innovation and by encouraging the shift from bar soap to liquid handwash. Also, diversify the intimate wash category.Chayapat Ratchatawipasanan, Principal Analyst…

Thailand Soap, Bath and Shower Products Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Invigorate the SBS market with shower oil innovation and by encouraging the shift from bar soap to liquid handwash. Also, diversify the intimate wash category.

Chayapat Ratchatawipasanan, Principal Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: SBS product launches by sub-category, 2018-23
    • Graph 2: soap, bath and shower products used for body wash in the past six months, 2023
    • Graph 3: features of soap, bath and shower products consumers are willing to pay more for, by bar soap usage and living area, 2023
    • Graph 4: most important factors when purchasing a soap, bath and shower product, by intimate wash usage, 2023
  2. key trends and market factors

    • Bath and shower have embraced 'skinification'
    • Graph 5: soap, bath & shower products market size, 2018-26
    • Graph 6: SBS product launches by sub-category, 2018-23
    • Graph 7: top five claims related to skincare benefits in bath and shower products*, 2018-23
    • Herbal trends bring opportunities to handwash
    • Graph 8: top five claims in SBS product launches, by sub-category, 2018-23
    • Graph 9: features in a beauty/grooming product that consumers perceive as indicators of good value for money*, 2022
    • Intimate wash benefits from the rise in self-care
    • Graph 10: intimate hygiene product launches by market, 2018-23
    • Graph 11: top claims in intimate hygiene product launches, 2018-23
    • Graph 12: percent share of intimate hygiene launches of all product launches in SBS category, 2018-23
  3. what consumers want and why

    • Reinvigorate the bath and shower market with skincare-intensive shower oil
    • Graph 13: soap, bath and shower products used for body wash in the past six months, 2023
    • Graph 14: soap, bath and shower products used in the past six months, by shower oil usage, 2023
    • Graph 15: body skin issues experienced in the last 12 months, by shower oil usage, 2023
    • Graph 16: ingredients in bodycare products interested in trying, by shower oil usage, 2023
    • Target urban bar soap users to expand value in the handwash category
    • Graph 17: consumers who strongly agree with the following statements, by bar soap usage and living area, 2023
    • Graph 18: features of soap, bath and shower products consumers are willing to pay more for, by bar soap usage and living area, 2023
    • Graph 19: features of soap, bath and shower products willing to pay more for, by bar soap usage and living area, 2023
    • Diversify intimate wash offerings to increase market reach
    • Graph 20: consumers who selected intimate wash as the most used non-body-wash and non-handwash item in their shower routine, by gender, 2023
    • Graph 21: consumers who disagree with the following statement, by intimate wash usage, 2023
    • Graph 22: most important factors when purchasing a soap, bath and shower product, by intimate wash usage, 2023
    • Graph 23: consumers who strongly agree with the following statement, by intimate wash usage, 2023
    • Graph 24: body skin issues experienced in the last 12 months, by intimate wash usage, 2023
    • Graph 25: features of soap, bath and shower products willing to pay more for among male intimate wash users, 2023
    • Graph 26: consumers who agree with the following statement, by intimate wash usage and gender, 2023
  4. appendix

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