India Soap, Bath and Shower Products Market Report 2020
£ 2,195 (Excl.Tax)
Report Summary
COVID-19 is causing a huge uptake in hygiene rituals, and the future for brands is to tap into the nascent self-care movement by providing relaxing benefits.
Tanya Rajani, Beauty & Personal Care Analyst – India
Table of Contents
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EXECUTIVE SUMMARY
- Market context
- What consumers want and why
- [Graph] India: consumers who would try products that can help them relax, Sep 2020
- Opportunities
- Mintel predicts
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The IMPACT OF COVID-19 ON SOAP, BATH AND SHOWER PRODUCTS
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KEY DRIVERS
- [Graph] India: import status of launches, 2015-20
- [Graph] India: financial situation of consumers who bathe for relaxation benefits, Aug 2020
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KEY TRENDS
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Global trends and how they are playing out in India
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Consumer Insights
- [Graph] India: consumers who started using products during COVID-19, Sep 2020
- [Graph] India: Consumers who prefer to use a bucket instead of a shower, August 2020
- [Graph] India: what Indian consumers want from their bath products, Sep 2020
- The Relaxing Bather
- [Graph] India: consumers who bathe for relaxation benefits, by city tier, Sep 2020
- Innovation Captives
- The bottom of the pyramid
- [Graph] India: what consumers want from soap and bath products, by socioeconomic classification, August 2020
- [Graph] India: retail channels for personal care products, Sep 2020
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market applications
- Mass appeal
- Offer relaxation in a bottle
- Keeping the newly converted
- Who's innovating
- Global innovations
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APPENDIx
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