2023
0
China Social Media Retail Market Report 2023
2024-01-11T04:03:01+00:00
REP63C4C00B_CFBC_41B0_91D7_95532AD550C4
3695
169511
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Report
en_GB
Social media is becoming powerful in driving the purchase journey, but savvy consumers are demanding more. Interactive storytelling, empowering choice and value-driven connections are the keys to unlocking trust and…

China Social Media Retail Market Report 2023

£ 3,695 (Excl.Tax)

Description

Social media is becoming powerful in driving the purchase journey, but savvy consumers are demanding more. Interactive storytelling, empowering choice and value-driven connections are the keys to unlocking trust and igniting purchases in this rational era.

Toby Xu, Research Analyst, Technology and Media, China

Table of Contents

  1. Executive Summary

    • Key issues covered in this Report
    • The market
    • Companies and brands
    • The consumer
    • Graph 1: behaviours on social media through the purchasing journey, 2023
    • Graph 2: reasons to purchase on social media, 2023
    • Graph 3: important aspects for consumers when shopping on social media, 2023
    • Graph 4: perception of social media platforms as shopping channels, 2023
    • Graph 5: factors that attract purchases on social media, 2023
    • Graph 6: social media using habits, 2023
    • Graph 7: attitudes towards social media retail, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market overview
    • Graph 8: short video users and penetration, 2021-23
    • Graph 9: livestreaming ecommerce users and penetration, 2021-23
    • Market factors
    • Graph 10: consumer confidence index, 2019-23
    • Graph 11: consumer price index, 2019-23
    • Key players’ performance
    • Market highlights
  3. The consumer

    • Behaviours on social media
    • Graph 12: behaviours on social media – browsing/exploration, 2023
    • Graph 13: behaviours on social media – learning about products/brands, 2023
    • Graph 14: behaviours on social media – purchasing, 2023
    • Graph 15: behaviours on social media – interacting with brands, 2023
    • Graph 16: influence of social media platforms through consumer purchase journey, 2023
    • Reasons to purchase on social media
    • Graph 17: reasons to purchase on social media, 2023
    • Graph 18: reasons to purchase on social media, by monthly personal income, 2023
    • Graph 19: reasons to purchase on social media among 95s and 00s (Gen Z), by city tier, 2023
    • Graph 20: reasons to purchase on social media among male respondents, by city tier, 2023
    • Perception of social media platforms as shopping channels
    • Graph 21: important aspects for consumers when shopping on social media, 2023
    • Graph 22: important factors for consumers when shopping on social media, by monthly personal income, 2023
    • Graph 23: important factors for consumers when shopping on social media, by city tier, 2023
    • Graph 24: perception of social media platforms as shopping channels, 2023
    • Factors that attract purchases on social media
    • Graph 25: factors that attract purchases on social media, 2023
    • Graph 26: factors that attract purchases on social media, by monthly personal income, 2023
    • Graph 27: factors that attract purchases on social media, by city tier, 2023
    • Social media using habits
    • Graph 28: social media using habits – content preference, 2023
    • Graph 29: social media using habits – purchase decision, 2023
    • Graph 30: social media using habits – interacting with brands, 2023
    • Graph 31: social media using habits – interacting with brands, by monthly household income, 2023
    • Graph 32: social media using habits – for local life services, 2023
    • Graph 33: social media using habits – for local life services, by living situation, 2023
    • Attitudes towards social media retail
    • Graph 34: attitudes towards researching products on social media, 2023
    • Graph 35: attitudes towards choice of purchasing platform, 2023
    • Graph 36: attitudes towards choice of information channels, by generation, 2023
    • Graph 37: attitudes towards purchasing decision-making, by monthly household income, 2023
    • Graph 38: attitudes towards influence of marketing content, 2023
    • Graph 39: attitudes towards content form preference, 2023
  4. issues and insights

  5. Appendix – methodology and abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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