2020
0
Spain Supermarkets Industry Market Report 2020
2021-01-16T03:02:14+00:00
OX994464
1095
132312
[{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"},{"name":"Supermarkets and Grocery","url":"https:\/\/store.mintel.com\/industries\/retail\/supermarkets-grocery"}]
Report
en_GB
“Mercadona remains the undisputed market leader in grocery retailing in Spain but other leading players have been increasing their market share, especially discounter Lidl, which could have a potential advantage…

Spain Supermarkets Industry Market Report 2020

£ 1,095 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Spain Supermarket industry including the behaviors, preferences and habits of the consumer.

As in other countries in this report series, while retail sales have suffered in many sectors in Spain at the hands of COVID-19, food retail has seen sales rise in 2020. Food retail sales have benefitted from the closure of hospitality venues during lockdown. The supermarkets’ online businesses have also flourished. After 2020 we expect food retail sales to gradually return to pre-COVID growth levels.

Supermarkets and other stores have had to adapt quickly to the pandemic, offering extended opening hours, changing store layouts to ensure the safety of staff and customers, while expanding their online offering and order fulfilment capacity to satisfy rising demand and coping with erratic buying habits as shoppers sought to stock up.

Quickly understand

  • The impact of COVID-19 on the grocery retailing sector.
  • The winners and losers in the grocery retailing sector since the start of the COVID-19 outbreak.
  • The growth of the online grocery channel and the boost given to it by the COVID-19 outbreak.
  • How people shop for groceries and which retailers they use for main and top-up shops.
  • How behaviours of grocery shoppers have changed since the start of the COVID-19 outbreak.

Covered in this report

Brands featured: Mercadona, CArregour, Eroski, Auchan, Dia, Lidl, Consum, Spar, El Corte Inglés, Ahorramas and others.

Expert analysis from a specialist in the field

Written by Armando Falcao, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Mercadona remains the undisputed market leader in grocery retailing in Spain but other leading players have been increasing their market share, especially discounter Lidl, which could have a potential advantage over supermarkets due to tighter budgets and economic recession resulting from the COVID-19 pandemic. Grocers could see at least 6.4% growth in the full year 2020, as we have seen a strong shift to online shopping even in sectors underdeveloped in ecommerce, such as grocery retailing in Spain.

Armando Falcao
Senior European Retail Analyst

Table of Contents

  1. Overview

      • Key issues covered in this report
        • Areas covered in this report
        • Executive summary

            • The market
              • Consumer spending
                • Figure 1: Spain: Consumer spending on food, drinks and tobacco (including VAT), 2014-20
              • Sector size and forecast
                • Figure 2: Spain: Food retailers’ sales and forecast sales (excluding VAT), 2015-25
              • Channels of distribution
                • Figure 3: Spain: estimated distribution of spending on food and drink products by channel, 2019
              • Companies and brands
                • Leading retailers
                  • Market share
                    • Figure 4: Spain: Leading grocers’ shares of all food retailers’ sales, 2019
                  • Online
                    • The consumer
                      • Who shops for groceries
                        • Figure 5: Spain: Who shops for groceries in the household, August 2020
                      • How they shop for groceries
                        • Figure 6: Spain: How they shop for groceries, by gender, August 2020
                      • Where they shop
                        • Figure 7: Spain: Grocery retailers used for primary shop, August 2020
                      • Attitudes towards grocery retailers and COVID-19-related issues
                        • Figure 8: Spain: Attitudes towards grocery retailers and COVID-19 related issues, August 2020
                    • The Impact of COVID-19 on Supermarkets

                      • Short, medium and long-term impact on the sector
                        • Figure 9: Short, medium and long term impact of COVID-19 on food retailing, December 2020
                      • Opportunities and threats
                        • COVID-19 brings new opportunities online
                          • Figure 10: Albert Heijn’s temporary home delivery service, May 2020
                        • Technology and robotics used to support operations
                          • Figure 11: Aldi’s traffic light queueing system in the UK, May 2020
                          • Figure 12: Delhaize’s robots disinfect trolleys at stores, May 2020
                        • Collaborations enable better service
                          • Discounters pose threat to supermarkets as shoppers look to price
                            • How COVID-19 will reshape the industry
                              • Supporting the local community will gain further relevance
                                • Figure 13: Sainsbury’s volunteer shopping card, May 2020
                              • Mobile apps create space in home delivery for smaller players
                                • Discounters boosted by limited budgets
                                  • Supermarket sales benefit in 2020 and beyond
                                    • Figure 14: Europe Big Five: Total food retailers’ sales and forecast, 2015-25
                                    • Figure 15: Europe Big Five: Total food retailers’ sales and forecast, by country, 2015-25
                                  • The impact of COVID-19 on consumer behaviour across Europe
                                    • Concern about exposure to COVID-19 begins to rise as second wave bites
                                      • Figure 16: Europe: Those extremely worried about the risk of being exposed to COVID-19, March-October 2020*
                                    • The financial impact of COVID-19
                                      • Furlough and job losses
                                        • Cutting back spending but adding to savings where possible
                                          • Figure 17: Europe: Financial impact of COVID-19, November 2020*
                                        • Changes to shopping behaviour
                                          • Non-essential spending takes a hit
                                            • People want to spend less time in-store
                                              • Cash is no longer king
                                                • Localism rises up the agenda
                                                  • Online shopping receives major boost
                                                    • Assisted shopping provides challenges for grocery retailers
                                                      • Second wave prompts renewed stockpiling
                                                        • Figure 18: Europe: Changes to shopping behaviour since the start of the COVID-19 outbreak, November 2020*
                                                      • Consumers are trying not to handle/touch products in-store
                                                        • Figure 19: Europe: people who would feel uncomfortable handling/touching products in-store, November 2020*
                                                      • Spending intentions
                                                        • Food one of the sectors least affected by reduction in spending
                                                          • Figure 20: Net balance* of expected spending on selected items in the next month, November 2020**
                                                        • French consumers most likely to be planning to spend less on food
                                                          • Figure 21: Europe: Net balance* of expected spending on food (excluding takeaways/home deliveries) in the next month, November 2020**
                                                        • How the crisis is impacting on key consumer segments
                                                          • Women and older people most concerned about the virus
                                                            • Figure 22: Europe: Those extremely worried about the risk of being exposed to COVID-19, by gender and age, November 2020*
                                                          • Women and older age groups also trying to limit time in-store
                                                            • Figure 23: Europe: consumers trying to limit the time they spend in-store, by gender and age, November 2020*
                                                          • Online shopping boom is relatively uniform
                                                            • Figure 24: Europe: consumers shopping more online, by gender and age, November 2020*
                                                          • Shopping locally appeals more to older age groups
                                                            • Figure 25: Europe: consumers shopping more from local businesses, by gender and age, November 2020*
                                                          • COVID-19: Market context
                                                            • UK
                                                              • France
                                                                • Germany
                                                                  • Italy
                                                                    • Spain
                                                                    • Issues and insights

                                                                      • Supermarkets struggle to meet COVID-19 demand for online
                                                                        • Own-brand can challenge more expensive items at Christmas
                                                                        • The market – Key takeaways

                                                                          • COVID-19 is creating a peak in food consumption
                                                                            • Boost in grocers’ and food retailers’ sales
                                                                              • Grocers take nearly 80% of spending on food and drinks
                                                                              • Consumer spending

                                                                                • The impact of the Brexit deal on the rest of Europe
                                                                                  • Consumer spending on food
                                                                                      • Figure 26: Spain: consumer spending on food, drink and tobacco (including VAT), 2014-20
                                                                                  • Sector size and forecast

                                                                                      • Figure 27: Spain: Food retailers, sales (excluding VAT), 2014-20
                                                                                      • Figure 28: Spain: Food retailers, forecast sales (excluding VAT), 2020-25
                                                                                  • Inflation

                                                                                      • Figure 29: Spain: Consumer prices* of food and drink, annual % change, 2014-20
                                                                                      • Figure 30: Spain: Consumer prices* of food and drink, annual % change, January 2018-October 2020
                                                                                  • Channels of distribution

                                                                                      • Figure 31: Spain: Estimated distribution of spending on food and drink products by channel, 2019
                                                                                  • Companies and brands – Key takeaways

                                                                                    • Food retailers among the few to benefit from COVID-19…
                                                                                      • …though the pandemic has brought added costs
                                                                                        • Mercadona, Carrefour and Auchan performing well
                                                                                          • Lidl continues its rise
                                                                                            • Online gains importance from COVID-19
                                                                                            • Leading players

                                                                                              • Mercadona and Carrefour continue to grow
                                                                                                  • Figure 32: Spain: Leading food retailers, sales 2015/16-2019/20
                                                                                                  • Figure 33: Spain: Leading food retailers, outlets, 2015/16-2019/20
                                                                                                  • Figure 34: Spain: Leading food retailers, sales per outlet, 2015/16-2019/20
                                                                                              • Market shares

                                                                                                  • Figure 35: Spain: Leading food retailers’ shares of all food retailers’ sales, 2015-19
                                                                                              • Online

                                                                                                • Online activity
                                                                                                  • Figure 36: Spain: Access to broadband connection (percentage of households), 2009-19
                                                                                                • Shopping online for food
                                                                                                  • Figure 37: Spain: Online purchasing in the last 12 months, 2009-19
                                                                                                • Online grocery market size
                                                                                                  • Leading online players
                                                                                                    • Figure 38: Spain: leading online grocery retailers, estimated sales, 2016-19
                                                                                                • The consumer – Key takeaways

                                                                                                  • Women continue to take most responsibility for grocery shopping
                                                                                                    • Most Spaniards do one main shop as well as top-up shops
                                                                                                      • Men shop more at Carrefour and women at Mercadona
                                                                                                        • COVID-19 reinforces a sense of community and giving back
                                                                                                          • Looking forward to Christmas but spending will be modest
                                                                                                          • Who shops for groceries

                                                                                                              • Figure 39: Spain: Who shops for groceries in the household, by gender, August 2020
                                                                                                              • Figure 40: Spain: Who shops for groceries in the household, by age, August 2020
                                                                                                          • How they shop for groceries

                                                                                                              • Figure 41: Spain: How they shop for groceries, August 2020
                                                                                                              • Figure 42: Spain: How they shop for groceries, by age group, August 2020
                                                                                                              • Figure 43: Spain: How they shop for groceries, by age group, August 2020
                                                                                                          • Where they shop for groceries

                                                                                                              • Primary shop
                                                                                                                • Figure 44: Spain: Grocery retailers used for primary shop, August 2020
                                                                                                              • Secondary shop
                                                                                                                • Figure 45: Spain: Grocery retailers used for other top-up shops, August 2020
                                                                                                              • Customer profiles
                                                                                                                • Figure 46: Spain: Grocery retailers used for primary shop, by gender, August 2020
                                                                                                                • Figure 47: Spain: Grocery retailers used for primary shop, by age group, August 2020
                                                                                                                • Figure 48: Spain: Grocery retailers used for primary shop, by how they shop, August 2020
                                                                                                            • Attitudes towards shopping for groceries in the COVID-19 pandemic

                                                                                                              • Retailers’ efforts to support local suppliers and community noted
                                                                                                                • Figure 49: Spain: Attitudes towards grocery retailers and COVID-19 related issues, August 2020
                                                                                                              • Grocery retailers face a difficult Christmas as shoppers rein in spending
                                                                                                                • Figure 50: Spain: Attitudes towards grocery retailers and COVID-19 related issues, August 2020
                                                                                                              • COVID-19 pandemic drives an increased appetite for own-brand products
                                                                                                                • Figure 51: Spain: Attitudes towards grocery retailers and COVID-19 related issues, August 2020
                                                                                                            • Appendix – Data sources, abbreviations and supporting information

                                                                                                              • Abbreviations
                                                                                                                • Data sources

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