While the food and drink market is, to some extent, recession-proof, price hikes have made shoppers more savvy in their choices.
Steven Mayles, Retail Analyst
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- Key issues covered in this Report
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Executive Summary
- Opportunities for the supermarkets
- Market dynamics and outlook
- Graph 1: consumer spending on in-home food and drink (including VAT), 2019-23
- Graph 2: all food retailers sales (excluding VAT), 2019-28
- Graph 3: estimated percentage share of spending on food and drink products by channel, 2022
- Graph 4: key economic indicators, 2022-25
- What consumers want and why
- Graph 5: who shops for groceries in the household, 2023
- Graph 6: how consumers shop for groceries, 2023
- Graph 7: grocery retailers used by those who are responsible/jointly responsible for grocery shopping in their household, 2023
- Graph 8: “In the last 12 months, have you bought more, about the same or less of the following types of food and non-alcoholic drink products compared to before?”, 2023
- Graph 9: attitudes towards grocery shopping, 2023
- Retailer activity
- Graph 10: leading grocery retailers, sales (excluding VAT), 2022
- Graph 11: leading grocery retailers’ share of all food retailers’ sales (excluding VAT), 2022
- Launch activity and innovation
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Market Dynamics
- Market size
- Graph 12: consumer spending on in-home food and drink (including VAT), 2019-23
- Graph 13: all food retailers, sales (excluding VAT), 2019-23
- Graph 14: performance of all food retailers during last income squeeze, 2007-15
- Graph 15: percentage share of spending on food and drink products by channel, 2007-15
- Market forecast
- Graph 16: all food retailers sales (excluding VAT), 2019-28
- Channels to market
- Macroeconomic factors
- Graph 17: key economic indicators, 2022-25
- Graph 18: consumer prices * of food and drink, annual % change, 2021-23
- Graph 19: issues faced in the last two months, 2023
- Graph 20: ways that consumers save money on food and drink, 2023
- Graph 21: financial confidence over the next year or so, 2023
- Graph 22: spending habits, past 12 months, 2023
- Graph 23: retail sales, (unadjusted data (ie neither seasonally adjusted nor calendar-adjusted data)) of food, beverages and tobacco, 2021-23
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What Consumers Want and Why
- Who shops for groceries
- Graph 24: who shops for groceries in the household, 2019-23
- Graph 25: who shops for groceries in the household, by gender and age, 2023
- Graph 26: how grocery shoppers shop, by gender and age, 2023
- Where they shop for groceries
- Graph 27: grocery retailers used by those who are responsible/jointly responsible for grocery shopping in their household, 2019-23
- Graph 28: grocery retailers used for primary shop, 2019-23
- Graph 29: grocery retailers used for primary shop, by net monthly household income, 2023
- Graph 30: year-on-year change in ‘primary’ supermarket destination, by net monthly household income, 2022-23
- Graph 31: grocery retailers used for top-up shops, 2019-23
- Graph 32: engagement in online grocery shopping, 2020 and 2023
- Graph 33: grocery retailers used for ‘top-up’ shopping, by net monthly household income, 2023
- Graph 34: year-on-year change in ‘top-up’ supermarket destination, by net monthly household income, 2022-23
- Trends in purchasing of branded vs own-label products
- Graph 35: In the last 12 months, have you bought more, about the same or less branded food and non-alcoholic drink products* compared to before? , by income, 2023
- Graph 36: Spain “I would choose an own-label food and non-alcoholic drink product over a branded product if it…”, 2023
- Graph 37: behaviours related to branded and own-label food and non-alcoholic drink products, 2022
- Graph 38: types of stores used to buy own-label food and non-alcoholic drink products, 2022
- Graph 39: food and drink own-label and branded product launches, 2018-23
- Graph 40: “In the last 12 months, have you bought more, about the same or less of the following types of food and non-alcoholic drink products compared to before?”, 2023
- Graph 41: “In the last 12 months, have you bought more, about the same or less of the following types of food and non-alcoholic drink products compared to before?” – Value own-label products*, by income, 2023
- Graph 42: own-label food and drink launches featuring economy claims, 2018-23
- Graph 43: “In the last 12 months, have you bought more, about the same or less of the following types of food and non-alcoholic drink products compared to before?” – Premium own-label products*, by income, 2023
- Graph 44: own-label food and drink launches featuring premium claims, 2018-23
- Selected behaviours when shopping for groceries
- Graph 45: selected behaviours when shopping for groceries, 2023
- Graph 46: “Financial concerns have made me cut back on the amount of branded food and non-alcoholic drink products I purchase”, by level of concern, 2023
- Graph 47: “Competitive prices (ie lower than those offered at other retailers) have kept me loyal to the grocery retailer I typically spend the most money with”, by income, 2023
- Graph 48: “I think grocery retailer apps are a convenient way to shop for groceries”, by age, 2023
- Graph 49: “I would use a scan-and-pay service (eg scanning products yourself and completing payment via an app) in a grocery store/retailer”, by age, 2023
- Graph 50: “Loyalty/membership scheme promotions encourage me to shop with a different grocery retailer to the one I spend the most money with”, by income, 2023
- Graph 51: “Which of these grocery loyalty/membership schemes are you/a member of your household currently a member of?”, 2022
- Graph 52: “Buying non-food products at grocery retailers saves me a trip to other retailers”, by age, 2023
- Graph 53: type of retailer used for beauty and personal care products purchasing in-store or online in the last 12 months, 2022
- Graph 54: where consumers have bought clothes for themselves in-store or online in the last 12 months, 2023
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Retailer Activity
- Key metrics and market share
- Graph 55: leading grocery retailers, sales (excluding VAT), 2022
- Graph 56: leading grocery retailers’ share of all food retailers’ sales (excluding VAT), 2022
- Online
- Graph 57: attitudes to shopping online for groceries, 2023
- Graph 58: estimated online grocery retailing sales, 2020-23
- Launch activity and innovation
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Appendix
- Supplementary data – market dynamics
- Graph 59: current financial situation, 2023
- Report scope and definitions
- Methodology
- Sources
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