2021
0
China Sparkling Drinks Market Report 2021
2021-10-02T04:10:10+01:00
OX1049693
4995
143117
[{"name":"Carbonated Soft Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/carbonated-soft-drinks"}]
Report
en_GB
“Sparkling drinks have been refined with sugar-free, low/no/reduced calorie and fat claims following the growing popularity of sparkling water. However, the prevalence of these minus claims in new products also…

China Sparkling Drinks Market Report 2021

$ 4,995 (Excl.Tax)

Report Summary

“Sparkling drinks have been refined with sugar-free, low/no/reduced calorie and fat claims following the growing popularity of sparkling water. However, the prevalence of these minus claims in new products also results in increasing homogeneity. Brands should support consumers’ new consumption habits after COVID-19 by elevating their in-home experiences as well as innovate around nutritional benefits and low sweetness to break through.”

– Roolee Lu, Senior Research Analyst

This report covers the following issues:

  • Future market outlook and growth prospects in the next five years
  • Latest new product trends and growth opportunities
  • Change in consumption trends and consumption occasions
  • Purchase journey and implications on information channel choices
  • Premiumisation directions to warrant higher price points
  • Attitudes towards sucrose and sugar substitutes

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this report
        • Covered in this report
          • Definition
          • Executive Summary

              • The market
                • Figure 1: Total volume sales (retail and non-retail) and forecast of carbonated soft drinks, China, 2016-26
                • Figure 2: Retail value sales and forecast of carbonated soft drinks, China, 2016-26
              • Companies and brands
                • Figure 3: Leading carbonated soft drink companies, by retail value share, 2019-21
              • The consumer
                • Flavoured sparkling water continuously expands its popularity
                  • Figure 4: Consumption usage, 2021
                • At home ranks second after dining outlets for non-diet CSD consumption after COVID-19
                  • Figure 5: Consumption occasion of carbonated soft drinks, 2021
                • Short video platforms and social media outperform traditional ads in consumer reach
                  • Figure 6: Information channel, 2021
                • Taste is most important, but health cannot be ignored
                  • Figure 7: Factors to consider, 2021
                • Positive nutrition best drives premiumisation
                  • Figure 8: Interest in premium features, 2021
                • Innovate for consumers seeking less-sweet flavours
                  • Figure 9: Attitudes and behaviours related to sugar – select item, 2021
                • What we think
                • Issues and Insights

                  • Characterise low sweetness as a new option in sugar reduction
                    • The facts
                      • The implications
                        • Figure 10: New carbonated soft drink launches, by sugar-related claims, China, 2016-21
                        • Figure 11: Product examples of sparkling drinks with low sweetness, Demark and USA, 2020-21
                      • Utilise nutritional benefits to differentiate in the face of product homogeneity
                        • The facts
                          • The implications
                            • Figure 12: Product examples of sparkling drinks with plus and functional claims, China, 2021
                            • Figure 13: Evian+ Sparkling Mineral Enhanced Drinks, 2021
                          • Elevate in-home experience by creating more fun and indulgent recipes
                            • The facts
                              • The implications
                                • Figure 14: DIY recommendations from Yongpu and Genki Forest, China, 2021
                                • Figure 15: Product examples of sparkling drinks with alcoholic flavours, China, Canada and USA, 2020-21
                            • The Market – Market Size and Forecast

                              • Total consumption of CSD is expected to return to growth as non-retail recovers
                                • Figure 16: Total volume sales (retail and non-retail) and forecast of carbonated soft drinks, China, 2016-26
                                • Figure 17: Non-retail volume sales and forecast of carbonated soft drinks, China, 2016-26
                              • In-home occasions fuel retail sales
                                • Figure 18: Retail volume sales and forecast of carbonated soft drinks, China, 2016-26
                                • Figure 19: Retail value sales and forecast of carbonated soft drinks, China, 2016-26
                            • Market Factors

                              • The rise of in-home consumption since the COVID-19 outbreak
                                • Figure 20: Change in spending – spent more, 2020-2021
                              • Rising health awareness facilitates product evolution
                                • Figure 21: Change of life priorities – higher priority, 2020
                              • The sparkling solution to emotional issues
                              • Key Players – Market Share

                                • Sugar-free products become the growth engine for leading players
                                  • Figure 22: Leading carbonated soft drink companies, by retail value share, 2019-21
                                  • Figure 23: Leading carbonated soft drink companies, by retail volume share, 2019-21
                                • Domestic brands gobble up big slices of the sparkling pie
                                  • Figure 24: Product examples of Hankow Er Chang’s sparkling drinks, China, 2020-21
                                  • Figure 25: Product examples of Heytea’s and Nayuki’s sparkling water, China, 2021
                              • Marketing Activities

                                • Increase connection with young generations through entertainment sponsorships
                                  • Figure 26: Genki Forest’s sponsorship of Bilibili’s 2020 New Year’s Eve gala, China, 2020
                                • Create refreshment for sport events
                                  • Figure 27: Coca-Cola’s Tmall Super Brand Day, China, 2021
                                • Brands are pinning high hopes on the fan economy
                                  • Figure 28: Celebrity endorsements for Coca-Cola and Pepsi-Cola, China, 2021
                                  • Figure 29: Celebrity endorsements for sparkling water, China, 2021
                                • Rejuvenate brand image with collaborations
                                  • Figure 30: Perrier x Murakami, China, 2021
                                  • Figure 31: Fanta x POP MART, China, 2020
                              • New Product Trends

                                • Flavoured water witnesses increasing popularity among bubbly drinks
                                  • Figure 32: New sparkling* non-alcoholic drink launches, by subcategory, China, 2016-21
                                  • Figure 33: Product examples of sparkling sports drinks, RTD (iced) tea and energy drinks, China, 2021
                                • New sparkling drink launches put the spotlight on sugar reduction
                                  • Figure 34: Average nutritional value of new sparkling* non-alcoholic drink launches, by subcategory, China, 2016-21
                                  • Figure 35: New sparkling* non-alcoholic drink launches, by claim, China, 2016-21
                                • More fruit varieties are seen in new CSD products…
                                  • Figure 36: New carbonated soft drinks launches, by flavour (inc. blend) unordered, China, 2016-21
                                  • Figure 37: Product examples of fruit flavoured carbonated soft drinks, China, 2021
                                • …while blended flavours are introduced to sparkling water
                                  • Figure 38: New sparkling water launches, by flavour (inc. blend) unordered, China, 2016-21
                                  • Figure 39: Product examples of blended flavoured sparkling water, China, 2020-21
                                • Alcoholic flavoured and alcoholic options deserve attention
                                  • Figure 40: Product examples of mojito flavoured sparkling water, China, 2020-21
                                  • Figure 41: Product examples of Topo Chico Hard Alcoholic Seltzer, China, 2021
                              • The Consumer – Consumption Usage

                                • Flavoured sparkling water attracts continued consumption interest
                                  • Figure 42: Consumption usage, 2021
                                  • Figure 43: Consumption usage – flavoured sparkling water, by city tier and education, 2021
                                • Sugary CSD facing more consumers with reduced consumption
                                    • Figure 44: Consumption usage – drunk more, by generation, 2021
                                  • Diet/light CSD is expected to have extended popularity
                                      • Figure 45: Consumption usage – diet/light carbonated soft drinks, by monthly personal income and region, 2021
                                  • Consumption Occasion

                                    • Foodservice still has a vital place in CSD consumption
                                      • Figure 46: Consumption occasion of carbonated soft drinks, 2021
                                    • The rise of in-home indulgence after COVID-19
                                      • Figure 47: Consumption occasion of carbonated soft drinks, 2019 vs 2021
                                      • Figure 48: Consumption occasion of non-diet carbonated soft drinks – select items, by age, 2021
                                    • Offline coverage of sparkling water can be further increased
                                      • Figure 49: Consumption occasion of sparkling water, 2021
                                    • Sparking water fits into consumers’ work and study routines
                                      • Figure 50: Consumption occasion of sparkling water – at school or workplace, by age, 2021
                                  • Information Channel

                                    • Shopping websites can further increase consumer reach
                                      • Figure 51: Information channel, 2021
                                      • Figure 52: TURF analysis of information channel, 2021
                                    • Short video platforms and social media outperform traditional ads
                                      • Figure 53: Information channel – select items, by age, 2021
                                      • Figure 54: Repertoire analysis of information channel, by age and monthly personal income, 2021
                                  • Factors to Consider

                                    • Health cannot be ignored especially among older consumers
                                      • Figure 55: Factors to consider, 2021
                                      • Figure 56: Factors to consider – select items, by age, 2021
                                    • Leverage ethical brand image to attract affluent consumers
                                      • Figure 57: Factors to consider – select items, by monthly personal income, 2021
                                    • The health-conscious and price-unconscious diet/light CSD consumers
                                      • Figure 58: Factors to consider – select items, by consumption usage – drunk more, 2021
                                  • Interest in Premium Features

                                    • Fortified nutrition attracts the most trade up interest
                                      • Figure 59: Interest in premium features, 2021
                                      • Figure 60: New carbonated soft drink launches, by claim category, China, 2016-2021
                                    • Functional bubbles help warrant a higher price point
                                      • Figure 61: New sparkling water launches, by claim category, China, 2016-2021
                                    • Bolster the natural appeal of sparkling water
                                    • Attitudes and Behaviours Related to Sugar

                                      • Interest in low sweetness highlights a notable direction in sugar reduction
                                        • Figure 62: Attitudes and behaviours related to sugar – select item, 2021
                                      • Most consumers prefer flavoured options delivered by sugar substitutes
                                        • Figure 63: Attitudes and behaviours related to sugar – select items, 2021
                                      • Checking sugar substitutes becomes a normal habit
                                        • Figure 64: Attitudes and behaviours related to sugar – select items, 2021
                                        • Figure 65: Attitudes towards ‘I won’t have any preference towards natural or artificial sugar substitutes’, by agreement with ‘I think I can distinguish natural and artificial sugar substitutes’, 2021
                                    • Appendix – Market Size and Forecast

                                        • Figure 66: Total volume sales and forecast of carbonated soft drinks, China, 2016-26
                                        • Figure 67: Retail value sales and forecast of carbonated soft drinks, China, 2016-26
                                    • Appendix – Methodology and Abbreviations

                                      • Methodology
                                        • Abbreviations

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