2022
0
India Spices, Masala Mixes and Seasonings Market Report 2022
2023-02-07T15:13:29+00:00
REP7AED7DC3_C52A_446A_9E43_C899D680FA4E
2195
160356
[{"name":"Sauces and Seasonings","url":"https:\/\/store.mintel.com\/industries\/food\/sauces-seasonings"}]
Report
en_GB
Consumers seek regionalised recipes. It is important for brands to prioritise unpackaged buyers who intend to buy packaged formats. Give seasonings an Asian twist.Tulsi Joshi, Senior Food & Drink…

India Spices, Masala Mixes and Seasonings Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Consumers seek regionalised recipes. It is important for brands to prioritise unpackaged buyers who intend to buy packaged formats. Give seasonings an Asian twist.

Tulsi Joshi, Senior Food & Drink Analyst, India

Table of Contents

  1. EXECUTIVE Summary

    • Key issues covered in this Report
    • Graph 1: % of consumers who are currently purchasing unpackaged spices/masala mixes and intend to switch to packaged formats in the next 12 months, by generation, 2022
    • Graph 2: top five factors (any ranking) considered when buying packaged seasonings, 2022
    • Mintel predicts
  2. Key Trends

    • Authenticity is becoming the life of spice
    • eCommerce is fuelling retail competition
    • Intentional Spending
  3. What consumers want and why

    • Consumption of spices and masala mixes
    • Graph 3: current purchase of spices and masala mixes, 2022
    • Graph 4: % of consumers who are currently purchasing unpackaged spices/masala mixes and intend to switch to packaged format in the next 12 months, by generation, 2022
    • Graph 5: % of consumers who agree with select statements, by consumers who currently buy packaged single spices and intend to buy the same format in the next 12 months, 2022
    • Factors to increase spices and masala mixes consumption
    • Graph 6: top five factors (any ranking) considered when buying packaged single spices by consumers who currently purchase packaged single spices or intend to purchase packaged single spices in the next 12 months, 2022
    • Graph 7: top five factors (any ranking) considered when buying packaged masala mixes by consumers who currently purchase packaged masala mixes or intend to purchase packaged masala mixes in the next 12 months, 2022
    • Graph 8: % of consumers who consider 'regional varieties' when buying packaged single spices, by consumers who currently buy unpackaged formats and intend to buy packaged formats in the next 12 months, 2022
    • Graph 9: % of consumers who consider 'regional varieties' when buying packaged masala mixes, by consumers who currently buy unpackaged formats and intend to buy packaged formats in the next 12 months, 2022
    • Graph 10: top five (ranking) Indian cuisines of interest to cook at home, 2022
    • Graph 11: top five (any ranking) Indian cuisines of interest to cook at home, by region, 2022
    • Graph 12: % of consumers who selected 'authentic taste' as a consideration factor when purchasing packaged single spices, by gender and employment, 2022
    • Graph 13: % of consumers who selected 'has strong aroma' as a consideration factor when purchasing single spices/masala mixes, by city tier
    • Graph 14: % of consumers who agree with the statement "There are limited varieties available in single sachet masala mixes that can be used as a seasoning", by gender, age, city tier and current financial situation, 2022
    • Seasonings
    • Graph 15: % of consumers who purchased seasonings in the last 12 months, by gender, age and socio-economic class, 2022
    • Graph 16: % of consumers who agree with the statement "There are limited varieties of international flavour seasonings in the market", by city tier, 2022
    • Graph 17: top five factors (any ranking) considered when buying packaged seasonings, by consumers who currently purchase packaged seasonings or intend to purchase packaged seasonings in the next 12 months, 2022
  4. Appendix

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