2020
0
Spirits – Indian Consumer – 2020
2020-11-09T04:02:31+00:00
REP49E84ABD_E648_4B9E_BADC_C593BACC2CB1
2195
127150
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Report
en_GB
The spirits industry will see a slow revival post-pandemic. Dialling up transparency in offerings and increased RTD launches can drive growth in the future.Nidhi Sinha, Head of Content -…

Spirits – Indian Consumer – 2020

£ 2,195 (Excl.Tax)

Report Summary

The spirits industry will see a slow revival post-pandemic. Dialling up transparency in offerings and increased RTD launches can drive growth in the future.

Nidhi Sinha, Head of Content – India Consumer

Table of Contents

  1. executive summary

    • Market context
    • What consumers want and why
    • [Graph] India: top factors influencing purchase of spirits by type of users, March 2020
    • [Graph] India: select factors influencing purchase of spirits, March 2020
    • [Graph] India: interest in select innovations by city tier, March 2020
    • [Graph] India: select factors influencing purchase of spirits by age group, March 2020
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. impact of covid-19 on spirits

    • [Graph] India: consumer outlook on impact of COVID-19 on unemployment by gender, age group, city tier and SEC, June 15-July 6 2020
  3. key trends

    • Global trends and how they are playing out in India
    • Key drivers
  4. consumer insights

    • Spirit consumption habits: frequency and types of spirits consumed
    • [Graph] India: regular spirit drinkers by age group, gender, city tier and SEC, March 2020
    • [Graph] India: moderate spirit drinkers by age group, gender, city tier and SEC, March 2020
    • [Graph] India: light spirit drinkers by age group, gender, city tier and SEC, March 2020
    • [Graph] India: repertoire of spirits drunk in the past six months by type of drinker, March 2020
    • [Graph] India: consumption of white spirits in the last six months, March 2020
    • [Graph] India: consumption of different spirits by region, March 2020
    • [Graph] India: consumption of different types of whiskey by age group in the past six months, March 2020
    • [Graph] India: consumption of brandy by age group in the past six months, March 2020
    • [Graph] India: consumption of different white spirits by women, March 2020
    • [Graph] India: consumption of select spirit flavoured drinks by gender in the past six months, March 2020
    • Reasons for consumption and occasions for purchase of spirits
    • [Graph] India: reasons for consumption of spirits in the past six months by age group, March 2020
    • [Graph] India: select reason for consumption of spirits by type of drinkers, March 2020
    • [Graph] India: reasons for consumption of spirits by type of drinker, March 2020
    • [Graph] India: reasons for purchasing spirits and spirit-based drinks by age group, March 2020
    • Barriers to consumption of spirits
    • [Graph] India: select barriers to alcohol consumption by age group, March 2020
    • [Graph] India: select barriers to consumption of spirits by type of drinkers, March 2020
    • Factors influencing purchase of spirits
    • [Graph] India: select factor influencing purchase of spirits by type of drinker, March 2020
    • [Graph] India: select factors influencing purchase of spirits by type of spirit drunk, March 2020
    • [Graph] India: select factors influencing purchase of spirits by type of spirit drunk, March 2020
    • [Graph] India: select factors considered important among spirit drinkers while purchasing spirits by age group, March 2020
    • [Graph] India: select factor influencing purchase of spirits by age group, March 2020
    • [Graph] India: innovations most interested in purchasing by city tier, March 2020
    • [Graph] India: interest in select innovations by type of spirit drinker, March 2020
  5. market applications

    • Innovate with flavours and botanicals
    • [Graph] Global: share of spirit launches with herbs and spices as ingredients by subcategory, Aug 2017-Jul 2020
    • [Graph] Global: share of launches in spirits with herbs and spices by subcategory, Aug 2017-Jul 2020
    • [Graph] India: growing flavour components in vodka, Aug 2017-Jul 2020
    • Showcase the stories
    • Build engagement
    • Global innovations
  6. appendix

    About the report

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