2022
0
Thailand Sports and Energy Drinks Market Report 2022
2023-01-11T14:38:32+00:00
REPB7C3EEAF_EA8F_4038_9AF5_3DBA4CEC0D85
2195
159296
[{"name":"Sports and Energy Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/sports-energy-drinks"}]
Report
en_GB
Encourage adoption of sports/energy drinks among urban Gen Zs and Millennials with clean energy, new drinking occasions, and benefits beyond energy and hydration.Pimwadee Aguilar, Associate Director Food & Drink…

Thailand Sports and Energy Drinks Market Report 2022

£ 2,195 (Excl.Tax)

Description

Encourage adoption of sports/energy drinks among urban Gen Zs and Millennials with clean energy, new drinking occasions, and benefits beyond energy and hydration.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Graph 1: penetration and consumer interest in consuming sports/energy drinks in the next year, by age, 2022
    • Graph 2: occasions for drinking energy drinks among urbanites with different consumption frequency, 2022
    • Graph 3: top five benefits which will motivate urbanites to drink sports/energy drinks more often, 2022
  2. key trends

    • Health innovations flare category growth
    • Graph 4: retail sales value (US$m) of energy and sport drinks, by market, 2020
    • Graph 5: sports drink launches, by market, 2017-22
    • Graph 6: energy drink launches, by market, 2017-22
    • Demographic shifts redesign consumer landscape
    • 'Work hard, play hard' culture seeks higher productivity
    • Graph 7: agreement with select statement, by age group, 2021
  3. What consumers want and why

    • Target Gen Zs and Millennials
    • Graph 8: consumption of sports drinks among urban consumers, by generation, 2022
    • Graph 9: consumption of energy drinks among urban consumers, by generation, 2022
    • Graph 10: penetration and consumer interest in consuming sports/energy drinks in the next one year, by age, 2022
    • Graph 11: consumption of energy drink among employed urbanites, by age and gender, 2022
    • Graph 12: consumption of sports drink among employed urbanites, by age and gender, 2022
    • Graph 13: products that Gen Zs are willing to pay more for, by gender, 2022
    • Graph 14: consumption of energy drinks among urbanites, by age and financial situation, 2022
    • Graph 15: consumption of sports drinks among urbanites, by age and financial situation, 2022
    • The need for 'natural energy'
    • Inspire new drinking occasions
    • Graph 16: top occasions for drinking sports and energy drinks among urbanites, 2022
    • Graph 17: consumption of sports drink among urbanites with different exercise frequency, by generation, 2022
    • Graph 18: consumption of energy drink among urbanites with different exercise frequency, by generation, 2022
    • Graph 19: occasions for drinking energy drinks among urbanites with different consumption frequency, 2022
    • Graph 20: % of consumers who play game before bedtime, by generation, 2022
    • Boost frequency with benefits beyond refreshment and energy
    • Graph 21: benefits which will motivate urbanites to drink sports/energy drinks more often, 2022
    • Graph 22: energy drink launches, by share of selected flavour component, 2018-22
    • Graph 23: consumers who say they are usually under stress, by generation group, 2022
    • Graph 24: benefits which will motivate urbanites to drink sports/energy drinks more often, 2022
    • Graph 25: benefits which motivate urbanites to drink sports/energy drinks more often, by generation group and gender, 2022
  4. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    Below is a sample report, understand what you are buying.

    Click to show report
    Thai Consumer Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

    Trusted by companies. Big and small.

    Want to speak to us directly?

    Contact us with your enquiry and our expert global team can help.

    Get in touch