2021
0
Thailand Sports and Energy Drinks Market Report 2021
2021-12-17T08:08:09+00:00
REP191B5DA2_8F2D_4CB2_9A25_38E074D4904D
2195
146353
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Report
en_GB
Opportunities lie in upgrading the category to focus on naturalness and emerging functional needs such as cognition, while addressing sugar and caffeine concerns.Rashmika Khanijou, Research Analyst…

Thailand Sports and Energy Drinks Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Opportunities lie in upgrading the category to focus on naturalness and emerging functional needs such as cognition, while addressing sugar and caffeine concerns.

Rashmika Khanijou, Research Analyst

Table of Contents

  1. Executive summary

    • Market context
    • What consumers want and why
    • Graph 1: agreement with attitude statement 'the range of flavours for sports or energy drinks is limited' among Passionate Consumers vs total sample, 2021
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. key trends

    • Global trends and how they are playing out in Thailand
    • Graph 2: share of claims among launches in sports and energy drinks, 2018-21
    • Key drivers
    • Graph 3: added benefits of appeal when choosing food and drink products, 2021
  3. consumer insights

    • Graph 4: consumption frequency of sports and energy drinks, 2021
    • Segmentation of sports and energy drink consumers
    • Graph 5: agreement with attitude statements regarding sports and energy drinks among consumer segments, 2021
    • Graph 6: frequency of consumption of sports drinks, by consumer segments, 2021
    • Graph 7: frequency of consumption of energy drinks, by consumer segments, 2021
    • The Function Seekers
    • Graph 8: agreement with select attitude statements about sports and energy drinks, by consumer segments, 2021
    • Graph 9: consumption occasion index against total sample of sports and energy drinks among Function Seekers, 2021
    • Graph 10: percentage of Function Seekers vs total sample willing to pay more for sports and energy drinks with high protein content, 2021
    • Graph 11: percentage of Function Seekers vs total sample willing to pay more for sports and energy drinks that supports digestive health, 2021
    • Graph 12: willingness to pay more for sports and energy drinks with high vitamin/mineral content among Function Seekers vs total sample, 2021
    • Graph 13: percentage of Function Seekers vs total sample willing to pay more for sports and energy drinks made with all-natural ingredients, 2021
    • The Passionate Consumers
    • Graph 14: agreement with attitude statements regarding sports and energy drinks among consumer segments, 2021
    • Graph 15: consumption occasion index against total sample of sports and energy drinks among Passionate Consumers, 2021
    • Graph 16: select attitudes toward sports and energy drinks among Passionate Consumers vs total sample, 2021
    • Graph 17: percentage of Passionate Consumers vs total sample willing to pay more for sports and energy drinks that fit into a specific diet (eg keto), 2021
    • Graph 18: percentage of Passionate Consumers vs total sample willing to pay more for sports and energy drinks that fit into a specific diet (eg keto), 2021
    • The Concerned Consumers
    • Graph 19: agreement with attitude statements regarding sports and energy drinks among consumer segments, 2021
    • Graph 20: consumption occasion index against total sample of sports and energy drinks among Concerned Consumers, 2021
    • Graph 21: agreement with select attitudes toward sports and energy drinks among Concerned Consumers vs total sample, 2021
    • Graph 22: interest for innovations with goji berry among consumer segments vs total sample, 2021
    • The Uninvolved Consumers
    • Graph 23: consumption occasions of sports and energy drinks among Uninvolved Consumers, 2021
  4. Market Applications

    • Opportunity 1: dial up flavour variety to deliver new experiences
    • Graph 24: share of sports and energy drinks launches, by flavour, Aug 2018-Jul 2021
    • Opportunity 2: unlock new occasions of consumption
    • Opportunity 3: cater to emerging wellness needs
    • Graph 25: sports and energy drinks, by share of vitamin-/mineral-fortified claims, 2018-21
    • Opportunity 4: innovate with natural ingredients
    • Graph 26: share of sports and energy drinks launches, by claim category, 2018-21
  5. appendix

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