2022
0
Spain Sports Goods Retailing Market Report 2022
2022-06-22T04:03:44+01:00
OX1101801
1095
152316
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Report
en_GB
“The Spanish sports retail market recovered in 2021 following the COVID-19 pandemic-induced slump in 2020, buoyed by the lifting of restrictions, a rebound in spending and popularity of athleisure. However,…

Spain Sports Goods Retailing Market Report 2022

£ 1,095 (Excl.Tax)

Report Summary

“The Spanish sports retail market recovered in 2021 following the COVID-19 pandemic-induced slump in 2020, buoyed by the lifting of restrictions, a rebound in spending and popularity of athleisure. However, with inflation spiralling and the cost of living crisis squeezing discretionary spending the sector needs to brace itself for a difficult year ahead. At the same time, brands need to be focused on meeting buyers’ demands for more sustainable sportswear, sports goods tailored to individual needs and technology that makes it easier to shop online if they want to attract the spend of consumers.”

– Stephen Mayles, Retail Analyst, April 2022

This Report looks at the following areas:

  • The impact of COVID-19 on the sports goods retailing sector and how it is recovering from this
  • The impact of rising living costs on Spanish consumers and how this is affecting the sports goods retailing sector
  • The winners and losers in the sports goods retailing sector as we emerge into the post-COVID recovery phase
  • How people shop for sports goods and which retailers they use
  • Interest in sports goods innovations among sports goods buyers
  • The development of the online channel within the sports goods category and the boost given to it by the COVID-19 outbreak

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Market context
          • Areas covered in this report
            • Products covered in this Report
              • Consumer spending – Mintel’s sports goods market size
              • Executive Summary

                  • The five-year outlook for sports goods retailing
                    • Figure 98: Spain: outlook for sports goods retailing, 2022-26
                  • The market
                    • Market size and forecast
                      • Figure 99: Spain: estimated sports market size including VAT, 2017-21
                    • Retail sector size and forecast
                      • Figure 100: Spain: sports goods specialist retailers’ sales (excluding VAT), 2017-21
                    • Market drivers
                      • Channels to market
                        • The consumer
                          • Sports goods purchased
                            • Figure 101: Spain: sports goods purchased in the last 12 months, 2022
                          • In-store and online shopping for sports goods products
                            • Figure 102: Spain: channels used to buy sports goods in the last 12 months, 2022
                          • Where sports goods are purchased
                            • Figure 103: Spain: retailers used to purchase sports goods in the last 12 months, 2022
                          • Interest in services and products relating to sports goods
                            • Figure 104: Spain: interest in services and products relating to sports goods, 2022
                          • Companies and brands
                            • Leading players
                              • Market shares
                                • Figure 105: Spain: leading sports goods specialists, estimated shares of all sports goods retailers sales, 2019-21
                              • Online
                              • Issues and Insights

                                • Cost of living crisis putting a strain on the most prolific lifestyle purchasers of sports goods
                                  • Local ethical trainer brand taking on the global sneaker giants
                                  • Market Size and Performance

                                      • Figure 106: Spain: estimated sports market size including VAT, 2017-21
                                  • Retail Sector Size and Forecast

                                      • Figure 107: Spain: sports goods specialist retailers’ sales (excluding VAT), 2017-23
                                  • Channels to Market

                                    • Store-based specialists the largest channel of distribution
                                      • Figure 108: Spain: channels used to buy sportswear or sports footwear in the last 12 months, 2022
                                  • Market Drivers

                                    • Economic growth downgraded amid spiralling inflation
                                      • Figure 109: Spain: key economic projections, % annual change, 2019-23
                                    • Inflation on the rise
                                      • Figure 110: Spain: consumer prices* of categories relevant to sports goods, annual % change, 2017-21
                                    • Sports equipment price hike
                                      • Figure 111: Spain: consumer price inflation (HICP*) of equipment for sport, annual % change, 2020-22
                                    • Consumer confidence plummets to a level almost as low as in the first COVID-19 wave
                                      • Figure 112: Spain: trends in levels of consumer confidence*, 2020-22
                                    • Pressure on household budgets reflected in sports goods purchasing levels
                                      • Figure 113: Spain: financial impact of the COVID-19 pandemic, 2022
                                    • Affluent consumers fuelling additional discretionary spending on hobbies/pastimes
                                      • Figure 114: Spain: additional discretionary spending priorities, 2022
                                    • The conflict in Ukraine will hurt economy
                                      • Sporting and outdoor activity participation highest among women and younger people
                                        • Figure 115: Spain: out-of-home pastimes and activities, 2022
                                    • The Consumer

                                      • Sports goods purchased
                                        • Athleisure items the most popular purchases
                                            • Figure 116: Spain: sports goods purchased in the last 12 months, 2022
                                          • Men the most prolific sports goods buyers
                                            • Figure 117: Spain: sports goods purchased in the last 12 months, by gender, 2022
                                          • Sports goods purchasing peaks among Gen Z, but opportunity to target ageing consumer market
                                              • Figure 118: Spain: sports goods purchased in the last 12 months, by age, 2022
                                            • In-store and online shopping for sports goods products
                                              • Majority of sports goods purchases occur in-store, but brands cannot ignore online
                                                  • Figure 119: Spain: channels used to buy sports goods in the last 12 months, 2022
                                                • A blend of clicks-and-bricks key to attracting the sector’s biggest purchasers
                                                    • Figure 120: Spain: usage of stores vs online when buying sports goods in the last 12 months, 2022
                                                  • Laptop/desktop PC currently the most popular method for online purchasing, but momentum shifting to smartphone
                                                    • Figure 121: Spain: methods used for online purchasing of sports goods, in the last 12 months, 2022
                                                  • Where sports goods are purchased
                                                    • Decathlon the single most popular retail destination for sports goods purchasing
                                                        • Figure 122: Spain: retailers used to purchase sports goods in the last 12 months, 2022
                                                      • Interest in innovations in sports goods retailing
                                                        • Sustainability, personalisation and virtual reality opportunities
                                                          • Figure 123: Spain: interest in services and products relating to sports goods, 2022
                                                        • Demand for sustainably-sourced sportswear
                                                            • Figure 124: Spain: interest in services and products relating to sports goods, 2022
                                                          • Over a third of buyers feeling unsatisfied with uniformity
                                                              • Figure 125: Spain: interest in services and products relating to sports goods, 2022
                                                            • Perfect fit first-time is key to unlocking higher online sportswear sales
                                                                • Figure 126: Spain: interest in services and products relating to sports goods, 2022
                                                              • Consumers need convincing sportswear/accessories that include wearable technology is a genuine must-have
                                                                  • Figure 127: Spain: interest in services and products relating to sports goods, 2022
                                                                • Virtual reality experiences an opportunity to boost sales
                                                                    • Figure 128: Spain: interest in services and products relating to sports goods, 2022
                                                                  • Sports equipment rental can be a cost-effective and eco-friendlier alternative
                                                                      • Figure 129: Spain: interest in services and products relating to sports goods, 2022
                                                                  • Companies and Brands

                                                                    • Leading players
                                                                      • Décathlon betting on Amazon-style marketplace and enhanced in-store offering
                                                                        • Adidas bolstering its Spanish operations by opening more branded stores
                                                                          • Intersport brings physical and digital together
                                                                            • Forum Sport accelerates on the net
                                                                              • Iberian Sports Retail Group strengthens digital presence with acquisition of Deporvillage
                                                                                • Décimas unveils new digitally-enhanced store concept post-lockdown
                                                                                  • Foot Locker introduces new casual fashion trainer chain
                                                                                    • Nike bolsters physical presence with new eco-focused flagship in Barcelona
                                                                                      • Figure 130: Spain: leading sports goods specialists, sales, 2019-21
                                                                                      • Figure 131: Spain: leading sports goods specialists, outlets, 2019-21
                                                                                  • Market Shares

                                                                                      • Figure 132: Spain: leading sports goods specialists, estimated shares of all sports goods retailers sales, 2019-21
                                                                                  • Online

                                                                                    • Online activity
                                                                                      • Online sales of sports goods
                                                                                      • Appendix – Data Sources, Consumer Research Methodology and Abbreviations

                                                                                        • Abbreviations
                                                                                          • Consumer research methodology
                                                                                            • Data sources
                                                                                              • INSTITUTO NACIONAL DE ESTADISTICA (INE) – Madrid
                                                                                                • EUROSTAT – Luxembourg

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