2021
0
China Sugar Confectionery Market Report 2021
2021-11-04T03:15:50+00:00
OX1050143
4995
144166
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Report
en_GB
“Sugar confectionery production has slowed down due to sugar control guidance and consumers’ increased health consciousness. Nevertheless, functional candy offers potential for manufacturers to tap into. Jelly candy with natural…

China Sugar Confectionery Market Report 2021

$ 4,995 (Excl.Tax)

Report Summary

“Sugar confectionery production has slowed down due to sugar control guidance and consumers’ increased health consciousness. Nevertheless, functional candy offers potential for manufacturers to tap into. Jelly candy with natural fruit juice may help products stand out. Meanwhile, flavours and mouthfeel are still key factors for consumers when it comes to purchasing sugar confectionery.”
– Bernie Gao, Research Analyst

This Report covers the following areas:

  • Market landscape and key factors influencing market growth
  • New product trends in sugar confectionery
  • Key players’ strategies
  • Product penetration and consumption interest
  • Consumption purpose across different consumer groups and desired attributes

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this report
        • Covered in this report
          • Definitions
          • Executive Summary

              • The market
                • Figure 1: Best- and worst-case forecast of sugar and gum confectionery retail market value, China, 2016-2026
                • Figure 2: Best- and worst-case forecast of sugar and gum confectionery retail market volume, China, 2016-2026
              • Companies and brands
                • The consumer
                  • Gum is still the most penetrated category, while functional/jelly candy is on the rise
                    • Figure 3: Consumption penetration, 2021
                  • Consumption frequency generally reduced due to sugar control
                    • Figure 4: Consumption frequency, by category, 2021
                  • Health consciousness when purchasing sugar confectionery
                    • Figure 5: Purchase factors, 2021
                  • Consumers trust functional claims of sugar confectionery
                    • Figure 6: Functional claims, 2021
                  • Sugar confectionery consumption volume poised to grow
                    • Figure 7: Future consumption trend, by categories, 2021
                    • Figure 8: Consumption attitudes, 2021
                  • What we think
                  • Issues and Insights

                    • Specialise products for children and older people
                      • The facts
                        • The implications
                          • Figure 9: Product examples of sugar confectionery targeting children, different countries, 2021
                          • Figure 10: Product examples of sugar confectionery targeting seniors, different countries, 2019-2020
                        • Fortified nutrients extend sugar confectionery consumption occasions
                          • The facts
                            • The implications
                              • Figure 11: Percentage of new sugar and gum confectionery launches with functional claims, China, September 2018 – August 2021
                              • Figure 12: Meirimeijia popping texture candy, China, 2021
                              • Figure 13: Hims gummies, US, 2021
                            • Limit sugar intake rather than just rely on sugar substitutes
                              • The facts
                                • The implications
                                  • Figure 14: Percentage of new sugar and gum confectionery launches with functional claims, China, September 2018 – August 2021
                                  • Figure 15: Example of low sugar products, China, 2021
                              • The Market – Market Size and Forecast

                                • Slow but steady market value growth post-COVID-19
                                  • Figure 16: Best- and worst-case forecast of sugar and gum confectionery retail market value, China, 2016-2026
                                • Market volume recovering slowly after COVID-19
                                  • Figure 17: Best- and worst-case forecast of sugar and gum confectionery retail market volume, China, 2016-2026
                              • Market Segmentation

                                • Growth opportunity in functional candy
                                  • Figure 18: Best- and worst-case forecast of sugar confectionery retail market value, excluding gum confectionery, China, 2016-2026
                                • Gum confectionery lacks market innovation
                                  • Figure 19: Best- and worst-case forecast of gum confectionery retail market value, China, 2016-2026
                              • Market Factors

                                • Product innovation has decelerated during the pandemic
                                  • Figure 20: The percentage of launched new sugar and gum confectionery products, China, September 2018 – August 2021
                                • Sugar confectionery production is fully localised
                                  • Figure 21: Percentage of launched new sugar and gum confectionery, by imported status, China, September 2018 – August 2021
                                • Consumers have sugar confectionery after workouts and during work/study
                                  • Figure 22: Nutrition knowledge, nutrition needs, China, 2021
                                  • Figure 23: Meat snacks, snack preference, China, 2021
                              • Key Players – Market Share

                                • Fragmented market
                                  • Figure 24: Leading sugar confectionery companies’ market share, by retail value share, China, 2018-2020
                                • Product innovation pushes up market share for leading brands
                                  • Figure 25: Percentage of launched new sugar and gum confectionery products, by selected brands, China, September 2018 – August 2021
                                  • Figure 26: Nestle’s largest R&D centre The Accelerator, Switzerland, 2021
                              • Marketing Activities

                                • Leading brands leverage O2O to further enhance market share
                                  • Figure 27: Sugar confectionery shelves at supermarket and convenience store, China, 2021
                                  • Figure 28: Examples of the online stores of sugar confectionery brands, China, 2021
                                  • Figure 29: M&M World Shanghai, China, 2021
                                • Emerging brands expand business by targeting consumers
                                  • Figure 30: WeChat e-coupon for sugar confectionery from Lawson, China, 2021
                                  • Figure 31: Gummy products named for effective ingredients from Wonderlab, China, 2021
                                  • Figure 32: Gummy products in different packaging targeting certain consumption occasions, China, 2021
                                • Mars build up brand image in oral health
                                  • Figure 33: Poster of the activity to promote dental health, China, 2021
                                  • Figure 34: Mars Wrigley presents Extra Oral Health Program children’s oral health educational materials to local schools in Tibet, China, 2020
                                • Candy Lab promotes products with flexible customisation
                                  • Figure 35: Showing the production process in Candy Lab store, China, 2021
                                  • Figure 36: Examples of customised candy from Candy Lab, China
                                  • Figure 37: Examples of cross-overs with fashion and luxury brands, China
                                • Hsu Fu Chi pegs Chinese New Year and weddings as main focus
                                  • Figure 38: The same Hsu Fu Chi products with different packaging, China, 2021
                                  • Figure 39: Repackaging of the existing products to match the festive theme, China, 2021
                                  • Figure 40: Screenshot of the main page of Hsu Fu Chi’s official flagship online store, China, 2021
                                  • Figure 41: Screenshot of the page for wedding candy, China, 2021
                                  • Figure 42: Screenshot of the selection suggestion, China, 2021
                              • New Product Trends

                                • Consumers pursue sensory stimulation from natural ingredients
                                  • Figure 43: Percentage of launched new sugar and gum confectionery products with floral flavours, China, September 2018 – August 2021
                                  • Figure 44: Example of sugar confectionery that provides special taste and mouthfeel, China, 2021
                                • Coffee and tea elements polish sugar confectionery
                                  • Figure 45: The percentage of newly launched sugar and gum confectionery with tea and coffee ingredients, China, September 2018 – August 2021
                                  • Figure 46: Examples of coffee flavoured sugar confectionery, China, 2020
                                  • Figure 47: Examples of tea flavoured sugar confectionery, China
                                • TCM ingredients and special functional claims diversify
                                  • Figure 48: Percentage of new products launched with TCM ingredients, by moving annual, China, September 2018 – August 2021
                                  • Figure 49: Examples of sugar confectionery with TCM ingredients, China, 2021
                                  • Figure 50: Example of products from the TCM brands, China
                                • Shrinking sugar confectionery
                                  • Figure 51: New sugar confectionery product launches by pack sizes (ml/g), top 10, China, September 2017 -August 2021
                                  • Figure 52: QQ strawberry flavoured soft candy with different pack sizes, China
                                  • Figure 53: Qumanguo with different pack sizes, China
                                • Sugar confectionery for cultural education and interaction
                                  • Figure 54: Lollipop with sound devices launched by Sanxingdui Museum, China, 2021
                                  • Figure 55: Cultural relic shaped fruit flavoured lollipop launched by Henan Museum, China, 2021
                              • The Consumer – Consumption Penetration

                                • Chewing gum/bubble gum dominate, functional candy is on the rise
                                    • Figure 56: Consumption penetration, 2021
                                    • Figure 57: Percentage of launched new sugar and gum confectionery products with jelly texture, China, September 2018-August 2021
                                  • Men aged 30-39 can be targeted with fruit candy and marshmallows
                                      • Figure 58: Consumption penetration, by selected categories, by gender and age groups, 2021
                                    • Most sugar confectionery eaters don’t stick to just one type
                                      • Figure 59: Consumption penetration, repertoire analysis, 2021
                                      • Figure 60: Consumption penetration, repertoire analysis, by consumption frequency, 2021
                                    • Consumption variety decreases with age
                                        • Figure 61: Sugar and gum confectionery penetration, repertoire, by gender and age, 2021
                                    • Consumption Frequency

                                      • Sugar control leads to a frequency drop
                                        • Figure 62: Consumption frequency, 2021
                                        • Figure 63: Consumption frequency, by category, 2021
                                      • Consumption habits decrease as children in household grow up
                                        • Figure 64: Consumption frequency, by age of children in household, 2021
                                      • High-frequency consumption for consumers in their 30s
                                        • Figure 65: Consumption frequency, by age groups, 2021
                                        • Figure 66: Consumption segmentation, by selected consumers age group, China, 2021
                                    • Purchase Factors

                                      • Better-for-me choices favoured in sugar confectionery
                                        • Figure 67: Purchase factors, 2021
                                      • Cautious when selecting for kids and the elderly
                                        • Figure 68: Purchase factors, by purchase audiences, 2021
                                      • Middle-aged people are purchasing sugar confectionery with special texture for themselves
                                        • Figure 69: Purchase factors, by purchase audience, 2021
                                      • Exquisite packaging can be a stimulus for gifting between couples
                                        • Figure 70: Consumption segmentation, by gender and age groups, 2021
                                    • Functional Claims

                                      • Most consumers hold firm trust in functional claims
                                        • Figure 71: Functional claims, 2021
                                      • Equal pursuit of health and accessibility
                                        • Figure 72: Functional claims, by city tiers, 2021
                                        • Figure 73: Functional claims, by household income groups, 2021
                                      • Functional needs fluctuate among different age groups
                                        • Figure 74: Functional claims, by selected functional claims, by gender and age groups, 2021
                                    • Future Consumption Trend

                                      • Consumers are confident about future consumption trends
                                        • Figure 75: Future consumption frequency trend, 2021
                                        • Figure 76: Future consumption trend, by age, 2021
                                      • Sugar confectionery sub-categories with future growth
                                        • Figure 77: Future consumption trends, by percentage points difference between, will eat more and will eat less or won’t eat, 2021
                                      • Potential markets for beauty-enhancing claims
                                        • Figure 78: Future consumption trend, by functional claims, 2021
                                    • Consumption Attitudes

                                      • Flavour comes first
                                        • Figure 79: Selected consumption attitudes, 2021
                                      • Not just for kids
                                        • Figure 80: Selected consumption attitudes, 2021
                                        • Figure 81: Selected consumption attitudes, by gender and age groups, 2021
                                      • Sugar substitutes are still on-trend among consumers
                                        • Figure 82: Selected consumption attitudes towards sugar substitutes and amount, 2021
                                        • Figure 83: Selected consumption attitudes, by age groups, 2021
                                        • Figure 84: Sparkling drinks – attitudes and behaviours related to sugar and sugar substitutes, 2021
                                    • Appendix – Market Size and Forecast

                                        • Figure 85: Total market value of sugar confectionery, China, 2015-2026
                                        • Figure 86: Total market volume of sugar confectionery, China, 2015-2026
                                    • Appendix – Market Segmentation

                                        • Figure 87: Market value of sugar confectionery, excluding gum confectionery, China, 2015-2026
                                        • Figure 88: Market value of gum confectionery, China, 2015-2026
                                    • Appendix – Methodology and Abbreviations

                                      • Methodology
                                        • Abbreviations

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