2022
0
China Sugar Confectionery Market Report 2022
2022-09-25T04:08:04+01:00
OX1103111
3695
155910
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Report
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"The sugar confectionery market faces intensified internal competition as well as external threats from health supplements. Brands – especially those focused on functional candy – are recommended to capitalise on…

China Sugar Confectionery Market Report 2022

£ 3,695 (Excl.Tax)

Description

“The sugar confectionery market faces intensified internal competition as well as external threats from health supplements. Brands – especially those focused on functional candy – are recommended to capitalise on the stress relief function and promote naturalness through vitamin and mineral content rather than TCM ingredients.”

– Joy Yin, Senior Research Analyst

This Report will look at the following areas:

  • Market outlook of both sugar and gum confectionery segments.
  • Marketing activities and product innovations in the domestic and global markets.
  • Consumers’ preferred formats (sugar confectionery vs health supplements) for functional benefits.
  • Consumers’ perceived premium attributes for sugar confectionery.
  • Consumption attitudes toward sugar confectionery.
  • NPD strategy for gum confectionery and functional candy.

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Covered in this Report
  2. Executive Summary

    • The market
    • Steady growth with a focus on functional candy
      • Figure 1: Retail market value of sugar and gum confectionery, China, 2017-27
      • Figure 2: Retail market volume of sugar and gum confectionery, China, 2017-27
    • Companies and brands
    • A fragmented market with intensified competition
      • Figure 3: Leading companies in sugar confectionery, by value share, 2020-22
    • Product innovation is revitalised after the pandemic
    • The consumer
    • Consumption penetration has increased
      • Figure 4: Consumption penetration, 2021 vs 2022
    • Offline channels still matter
      • Figure 5: Purchase channels, 2022
    • Gritty and bubbly textures are sought after
      • Figure 6: Texture preference, 2022
    • Capitalise on the function of relieving stress and alcohol metabolism
      • Figure 7: Format preference for functional benefits, 2022
    • Premiumisation comes from the balance between healthiness and indulgence
      • Figure 8: Premiumisation features, 2022
    • Preference for domestic products beyond TCM ingredients
      • Figure 9: Consumption attitudes toward sugar confectionery brands, 2022
    • What we think
  3. Issues and Insights

    • Highlight stress relief functions to compete with health supplements
    • The facts
    • The implications
      • Figure 10: Sugar confectionery products with the function of stress relieving, Japan, 2020-22
    • Promote naturalness through vitamin/mineral content instead of TCM
    • The facts
    • The implications
      • Figure 11: Minayo fruit lollipop featuring rich iron content, China, 2022
      • Figure 12: Product examples with both natural and ‘vitamin/mineral fortified’ claims, Global, 2022
    • Upgrade gum confectionery to tackle specific oral health issues
    • The facts
    • The implications
      • Figure 13: Gum products targeting specific oral health issues, China and Japan, 2021-22
  4. Market Size and Forecast

    • Steady market growth with increasing prices
      • Figure 14: Retail market value of sugar and gum confectionery, China, 2017-27
      • Figure 15: Retail market volume of sugar and gum confectionery, China, 2017-27
  5. Market Segmentation

    • Functional candies continue to grow
      • Figure 16: Retail market value of sugar confectionery, excluding gum confectionery, China, 2017-27
    • Gum confectionery is still struggling
      • Figure 17: Retail market value of gum confectionery, China, 2017-27
  6. Market Factors

    • Increasing pursuit of healthy diets
    • Rising awareness of oral hygiene
    • Further regulations on functional candies are still needed
  7. Market Share

    • Leading brands show steady performance
      • Figure 18: Leading companies of sugar confectionery, by value share, 2020-22
    • Domestic brands try to rejuvenate brand images
    • Capital continues to flow into functional candies
  8. Marketing Activities

    • Foreign sweets brands capitalise on Chinese New Year occasion
      • Figure 19: Mars x Tmall’s Super Brand Day during Chinese New Year, China, 2022
      • Figure 20: Alpenliebe’s microfilm ‘The Candy’, China, 2022
    • Target young consumers through cobranding and building own IP
      • Figure 21: Skittles x ‘Lao Wang’ art toy, China, 2022
      • Figure 22: Buffx x JDG red and blue ‘buff’ candy set, China, 2021
      • Figure 23: White Rabbit IP store, China, 2021
    • Age-specified nutritional solutions are launched to meet female needs
      • Figure 24: Minayo’s Daily Nutrition candy pack designed for Chinese women, China, 2022
  9. New Product Trends

    • Product innovation has been revitalised with increasing ‘minus’ claims
      • Figure 25: Percentage of newly launched sugar and gum confectionery products in the past 5 years, China, Aug 2017- July 2022
      • Figure 26: Percentage of new sugar confectionery launches with ‘minus’ claims, China, 2017-22
    • Probiotics and prebiotics are on the rise
      • Figure 27: Percentage of new sugar confectionery launches with claims of ‘probiotics and ‘prebiotic’, China, 2017-22
      • Figure 28: Product examples with ‘probiotic’ or ‘prebiotic’ claims, China, 2022
    • ‘Plant power’ is leveraged to achieve functional benefits
      • Figure 29: Product examples of TipsYou candies, China, 2022
      • Figure 30: Product examples of FreshCap mushroom gummies, Canada, 2022
    • Innovative textures and flavours
    • Texture innovations
      • Figure 31: Product examples of Want Want bubbly candies, China, 2022
      • Figure 32: Product examples with soft and squishy texture, USA and UK, 2021
    • Flavour innovations
      • Figure 33: Alpenliebe unique-flavoured hard candies, China, 2021
      • Figure 34: Noveltea x Leysieffer alcoholic tea-infused pralines, UK, 2021
  10. Consumption Penetration

    • Penetration increased over the past year
      • Figure 35: Consumption penetration, 2021 vs 2022
    • Usage skews towards females and highly-educated
      • Figure 36: Consumption penetration, by gender, 2022
      • Figure 37: Consumption penetration, by education level, 2022
    • Gen Z can be targeted with mint
      • Figure 38: Consumption penetration – ‘mint’, by gender and age, 2022
  11. Purchase Channels

    • Offline channels prevail
      • Figure 39: Purchase channels, 2022
    • Young consumers demonstrate a higher interest in online channels
      • Figure 40: Purchase channels – online channels, by generation, 2022
    • Leverage gourmet stores to build up private traffic
      • Figure 41: Purchase channels – offline channels, by online channels, 2022
  12. Texture Preference

    • Rich textures are welcomed
      • Figure 42: Texture preference, 2022
    • Interest in gritty texture grows with age
      • Figure 43: Texture preference – gritty (a), by age, 2022
    • Multi-generation families are more interested in gritty and bubbly textures
      • Figure 44: Texture preference for selected candies – ‘gritty’ (a), by living situation, 2022
      • Figure 45: Texture preference for selected candies – ‘Bubbly’ (a), by living situation, 2022
  13. Format Preference for Functional Benefits

    • Emotional relief has the biggest opportunity
      • Figure 46: Format preference for functional benefits, 2022
    • Promote fatigue relieving function among 18-29
      • Figure 47: Format preference for functional benefits – ‘relieving fatigue’, by age, 2022
    • Females’ need to reduce alcohol absorption
      • Figure 48: Format preference for functional benefits – preference for sugar confectionery, by gender, 2022
      • Figure 49: Buffx Drink soft candy designed for drinking, China, 2021
  14. Premiumisation Features

    • Better-for-you features are the most favoured
      • Figure 50: Premiumisation features, 2022
      • Figure 51: TURF analysis – Premiumisation features, 2022
    • Opportunities in multi-generation families
      • Figure 52: Premiumisation features, by living situation, 2022
    • Capitalise on the function of emotional relief
      • Figure 53: Format preference for functional benefits – preference for sugar confectionery, by premiumisation features, 2022
  15. Consumption Attitudes

    • High potential for emerging candy brands to win over consumers with functional products
      • Figure 54: Consumption attitudes toward sugar confectionery brands, 2022
    • Domestic products are preferred due to consumer sentiment
      • Figure 55: Consumption attitudes toward domestic vs imported brands, 2022
    • The claim of low calories can be used to promote sugar substitutes
      • Figure 56: Consumption attitudes toward sugar substitutes, 2022
      • Figure 57: Consumption attitudes toward sugar substitutes, by personal income, 2022
    • Vitamins/minerals are more attractive than TCM, especially to Gen Z
      • Figure 58: Consumption attitudes toward functional candies, 2022
      • Figure 59: Consumption attitudes toward functional candies, by age, 2022
      • Figure 60: Format preference for functional benefits – preference for sugar confectionery, by consumption attitudes toward functional candies, 2022
  16. Food Personas

    • Who are they?
      • Figure 61: Food personas, 2022
      • Figure 62: Food personas, by generation, 2022
    • Critical shoppers are more willing to pay for premium attributes, especially natural ingredients
      • Figure 63: Premiumisation features – repertoire analysis, by food persona, 2022
      • Figure 64: Premiumisation features – ‘natural ingredients’, by food persona, 2022
  17. Appendix – Market Size and Forecast

      • Figure 65: Total market value of sugar confectionery, China, 2017-27
      • Figure 66: Total market volume of sugar confectionery, China, 2017-27
  18. Appendix – Market Segmentation

      • Figure 67: Market value of sugar confectionery, excluding gum confectionery, China, 2017-27
      • Figure 68: Market value of gum confectionery, China, 2017-27
  19. Appendix – Methodology and Abbreviations

    • Methodology
    • Abbreviations

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