2021
0
China Suncare Market Report 2021
2021-10-12T04:05:45+01:00
OX1049685
3695
143419
[{"name":"Suncare","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/skincare\/suncare"}]
Report
en_GB
“With UVB/UVA protection now mainstream, sunscreen products are seeing opportunities to extend their protection range into the full light spectrum and beyond, offering comprehensive protection against external harmful elements in…

China Suncare Market Report 2021

£ 3,695 (Excl.Tax)

Report Summary

“With UVB/UVA protection now mainstream, sunscreen products are seeing opportunities to extend their protection range into the full light spectrum and beyond, offering comprehensive protection against external harmful elements in different occasions, such as shielding skin against outdoor and indoor air pollution; as well as driving trading up among both female and male users via persuasive, upgraded, additional skincare benefits.”

– Anne Yin, Research Analyst

This report will look at the following areas:

  • Consumers’ usage of suncare products and occasions
  • Key barriers for consumers to use sunscreens frequently
  • Harmful elements to shield from when creating sunscreens
  • Features to prioritise when encouraging sunscreen trade up
  • Key skincare benefits demanded by consumers

Table of Contents

  1. Overview

      • Key issues covered in this report
        • Definitions
        • Executive Summary

            • The market
              • Figure 1: Best- and worst-case forecast of total value sales of suncare products, China, 2016-26
            • Companies and brands
              • Newer brands emerging online while international companies diverted by COVID-19
                • Figure 2: Leading manufactures’ share in value sales of suncare products, China, 2019 and 2020
              • The consumer
                • Relatively resilient consumption, with opportunities for category blurring for men
                  • Figure 3: Usage of suncare products in the last year, female, 2021
                  • Figure 4: Usage of suncare products in the last year, male, 2021
                • Physical sunblock methods impact sunscreen usage
                  • Figure 5: Reasons for not using sunscreens frequently, 2021
                • Consumers are aware of various harmful elements for skin
                  • Figure 6: Harmful elements to skin, 2021
                • Fresh texture leads trading up opportunities
                  • Figure 7: Trading up features, by gender, 2021
                • Advanced skincare benefits are in demand
                  • Figure 8: Skincare benefits needed in sunscreen, 2021
                • Majority of users select SPF based on occasions
                  • Figure 9: Usage of sunscreens with different SPF value, by gender, 2021
                • What we think
                • Issues and Insights

                  • Enhance skincare features and evolve into protective serum
                    • Figure 10: Examples of sunscreens with a serum image, USA, 2021
                  • Protect against the environment and target different occasions
                  • The Market – Market Size and Forecast

                    • Positive growth in the past is expected to continue in 2021
                      • Figure 11: Best- and worst-case forecast of total value sales of suncare products, China, 2016-26
                    • Continued fast growth is projected
                    • Market Factors

                      • Resilient usage amid external disruptions
                        • Various directions for trading up
                          • New regulations drive skincare claims to be results-driven
                            • Room for extending protection coverage
                            • Companies and Brands – Market Share

                              • L’Oréal continued growth with product upgrades
                                • Figure 12: Leading manufactures’ share in value sales of suncare products, China, 2019 and 2020
                                • Figure 13: Example of L’Oréal sunscreen, China, 2021
                              • ISDIN continued to grow with watery sensation sunscreens
                                • Figure 14: Example of ISDIN sunscreen, China, 2021
                              • WINONA seizes market share via targeting sensitive skin
                                • Figure 15: Example of WINONA sunscreen, China, 2021
                            • Marketing Activities

                              • Emerging makeup brand extends into suncare
                                • Figure 16: Example of Florasis sunscreen, China, 2021
                              • Promoting sunscreen via summer-time outdoor giveaway
                                • Figure 17: CLARINS 520 Whole City Protection Plan, China, 2021
                            • New Product Trends

                              • Expanding beauty claims
                                • Figure 18: Change in beauty-enhancing claims in newly launched sunscreens, China, 2019-20
                              • Make sunscreens serum-like
                                • Figure 19: Example of serum-like sunscreens, Thailand, 2021
                              • Form a comprehensive shield
                                • Figure 20: Examples of comprehensively protective sunscreens, USA and Greece, 2021
                              • Convenience claims continue to grow
                                • Global move away from aerosol bottles
                                  • Figure 21: Examples of sunscreen sprays not in aerosol bottles, USA and UK, 2021
                                • Mousse format remains niche but has potential
                                  • Figure 22: Examples of sunscreen mousse, Japan and UK, 2021
                              • The Consumer – Usage of Suncare Products

                                • Usage of sunscreens remains resilient among women
                                  • Figure 23: Usage of suncare products in the last year, females, 2021
                                  • Figure 24: Usage of sunscreen products in the last year, females, tier one cities, 2020 vs 2021
                                • Facial moisturisers with SPF show potential among men
                                  • Figure 25: Usage of suncare products in the last year, male, 2021
                              • Reasons for not Using Sunscreens Frequently

                                • Physical sunblock methods are an alternative
                                  • Figure 26: Reasons for not using sunscreens frequently, 2021
                                • Men are more likely to be sun-seekers
                                  • Figure 27: Reasons for not using sunscreens frequently, by gender, 2021
                                • Skin sensation impacts usage but not significantly
                                  • Figure 28: ‘I have not worn in the last 12 months’ – by reasons for not using sunscreens frequently, 2021
                                • Build irritation-free sunscreens with natural-look finish
                                  • Figure 29: Reasons for not using sunscreens frequently, by age, 2021
                              • Harmful Elements to Skin

                                • Opportunities to expand protection beyond the light spectrum
                                  • Figure 30: Harmful elements to skin, 2021
                                • Prioritise ingredient safety
                                  • Figure 31: TURF analysis – harmful elements to skin, 2021
                                • Indoor occasions for women and outdoor occasions for men
                                  • Figure 32: Harmful elements to skin, by gender, 2021
                              • Trading up Features

                                • Fresh texture drives trading up among women
                                  • Figure 33: Trading up features, by gender, 2021
                                • Natural ingredients are good for men, and appeal more than ingredient innovations
                                  • Young women are more usage experience oriented
                                    • Figure 34: Trading up features, female, by age, 2021
                                • Skincare Benefits Needed in Sunscreen

                                  • Brightening demanded by over half
                                    • Figure 35: Skincare benefits needed in sunscreen, 2021
                                  • Brightening sunscreen for women and anti-aging for men
                                    • Figure 36: TURF analysis – skincare benefits needed in sunscreens, male, 2021
                                    • Figure 37: TURF analysis – skincare benefits needed in sunscreens, female, 2021
                                  • Younger women’s skincare needs are more affected by skin conditions
                                    • Figure 38: Skincare benefits needed in sunscreen, female, by age, 2021
                                • Attitudes towards Sunscreen Products

                                  • Both men and women would pair SPF value with occasions
                                    • Figure 39: Usage of sunscreens with different SPF value, by gender, 2021
                                  • Opportunities for indoor reapplication products
                                    • Figure 40: Reapplication of sunscreen, by gender, 2021
                                    • Figure 41: Choice between makeup and sunscreen, by frequency of sunscreen usage, female, 2021
                                  • Delicate removal process of sunscreens
                                    • Figure 42: Removal of sunscreens depends on SPF value, by gender, 2021
                                    • Figure 43: Removal of sunscreens with/without water-resistant feature, by gender, 2021
                                • Appendix – Market Size

                                    • Figure 44: Total value sales of suncare products market, China, 2016-26
                                • Appendix –Methodology and Abbreviations

                                  • Consumer research methodology
                                    • Abbreviations

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