2022
0
China Suncare Market Report 2022
2022-11-10T03:04:49+00:00
OX1100625
3695
157349
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Report
en_GB
“Consumers’ rising awareness of UV protection has sustained the market’s growth for another year. The rising popularity of outdoor activities is generating awareness of UV protection and providing an opportunity…

China Suncare Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“Consumers’ rising awareness of UV protection has sustained the market’s growth for another year. The rising popularity of outdoor activities is generating awareness of UV protection and providing an opportunity and pathway for sunscreen brands to engage with consumers. Meanwhile, the balance of sufficient protection and comfortable skin remain a pain point for consumers, especially for those with sensitive skin, which brands could further tap into.”
– Renee Gu, Senior Analyst

Key issues covered in this Report

  • Consumers’ usage of suncare products and occasions
  • Key issues of consumers’ use of sunscreen products
  • Attractive features that drive consumers’ purchase of new sunscreen products
  • Desired feature of an ideal sunscreen for sensitive skin
  • Consumers’ attitudes towards usage on sunscreen products
  • Consumers’ attitudes towards sunscreen product brands

Table of Contents

  1. Overview

    • What you need to know
      • Covered in this Report
        • Key issues covered in this Report
          • Definition
            • Excluded
            • Executive Summary

                • The market
                  • Figure 1: Best- and worst-case forecast of total value sales of suncare products (est), China, 2017-27
                • Companies and brands
                  • Figure 2: Leading manufacturers’ share in value sales of suncare products, China, 2020 and 2021
                • The consumer
                  • Growth of sunscreen penetration among both female and male consumers
                    • Figure 3: Usage of suncare products in the last year, female, 2021 vs 2022
                    • Figure 4: Usage of suncare products in the last year, male, 2021 vs 2022
                  • Preventing pigmentation issues from sun is still the top motivator
                    • Figure 5: Reasons for using sunscreen products, 2022
                  • There is room for improvement on protection efficacies and skin sensation
                    • Figure 6: Issues when using sunscreen, 2022
                  • Naturalness remains a core need when choosing a product
                    • Figure 7: Interest in sunscreen product features, 2022
                  • Sensitive skin types look for skin comfort as well as easy removability
                    • Figure 8: Desired feature of sunscreen products for sensitive skin, 2022
                  • Sunscreen has a firm position in routines
                    • Figure 9: Attitude towards sunscreen products, 2022
                  • What we think
                  • Issues and Insights

                    • Putting a sense of fun into suncare
                      • Figure 10: Supergoop! Frisbee marketing activity, China, 2022
                      • Figure 11: Discussion of sunscreen mud on Xiaohongshu, China, 2022
                    • Foster using suncare as a healthy habit
                      • Figure 12: La Roche-Posay Anthelios Oil Correct SPF 50+, UK, 2022
                  • Market Size and Forecast

                    • Travel resumption and outdoor occasions boost the need for suncare
                      • Growth is projected but at a slower pace
                        • Figure 13: Value sales and year-on-year growth of suncare products (est), China, 2017-22
                        • Figure 14: Best- and worst-case forecast of total value sales of suncare products (est), China, 2017-27
                    • Market Factors

                      • Extreme heatwave across the country
                        • Figure 15: High-temperature regional map as of 20th August, China, 2022
                      • Growing interest in outdoor sports draws attention to sun protection but physical UV protection could pose a threat
                      • Market Share

                          • Figure 16: Leading manufacturers’ share in value sales of suncare products, China, 2020 and 2021
                        • L’Oréal and Shiseido are leading the growth with upgrades
                          • Figure 17: Example of Shiseido sunscreen with Sun Dual Care technology, China, 2022
                          • Figure 18: Example of L’Oréal sunscreen, China, 2022
                        • Mistine the strong rising player while ISDIN losing momentum
                          • Figure 19: Examples of sunscreen products by Mistine, China, 2022
                        • Winona continues to shine with its focus on sensitive skin
                          • Figure 20: Example of a sunscreen product by Winona, China, 2021
                      • Marketing Activities

                        • Suncare category sales event highlights sunscreen issues
                          • Figure 21: Advertisement of Tmall Super Category Day, China 2022
                        • Leveraging the influence of popular outdoor activities to promote sunscreen
                          • Figure 22: Marketing campaign post of Ultrasun, China, 2022
                      • New Product Trends

                        • Expansion of beauty claims with innovative technology that generates new narrative
                          • Figure 23: Beauty-enhancing claims in newly launched sunscreens, China, 2020-22 (Jan-Sept)
                          • Figure 24: Example of new product launches with ‘Sun Dual Care’ technology of Shiseido, China and Japan, 2022
                        • Breakthrough of UV protection technology
                          • Figure 25: La Roche-Posay Anthelios UVMune 400 Invisible Fluid SPF 50+, China, 2022
                        • Introducing new safety elements
                          • Figure 26: Dr. Yu Fresh UV Protection Emulsion, China, 2022
                        • Microbiome suncare products to promote skin health
                          • Figure 27: Examples of suncare products containing probiotic ingredients, South Korea and US, 2021-22
                        • Golf-themed novel format
                          • Figure 28: Examples of golf sun patches, South Korea, 2022
                          • Figure 29: Example of sunscreen patch use on EC page, South Korea, 2022
                        • More than UV protection
                          • Figure 30: Examples of sunscreen products with claim to resist external aggressors, Japan, 2022
                      • Usage of Suncare Products

                        • Penetration of sunscreen products among females continues to grow
                          • Figure 31: Usage of suncare products in the last year, female, 2021 vs 2022
                        • Growing usage of suncare among male consumers
                          • Figure 32: Usage of suncare products in the last year, male, 2021 vs 2022
                      • Reasons for Using Sunscreen Products

                        • Tanning prevention still top motivator
                          • Figure 33: Reasons for using sunscreen products, 2022
                        • Male consumers focusing on sun damage while females more aware of pigmentation
                          • Figure 34: Main reason for using sunscreen products, by gender, 2022
                        • Ageing issues is also at the heart of attention for mature females while younger women focus on skin sensitivity
                          • Figure 35: Main reasons for using sunscreen products, female, by age, 2022
                      • Pain Points of Using Sunscreen

                        • Effectiveness and skin sensation remain focus
                          • Figure 36: Issues of using sunscreen, 2022
                        • Affluent consumers are more concerned with usage sensation
                          • Figure 37: Issues when using sunscreen, by monthly personal income, 2022
                        • Younger females are concerned with heavy skin sensation and acnegenic problem
                          • Figure 38: Selected issues using sunscreen, female, by age, 2022
                      • Interested Sunscreen Product Features

                        • Naturalness remains at the top of consumers’ wishlist
                          • Figure 39: Interest in sunscreen product features, 2022
                        • Young female consumers want convenience
                          • Figure 40: Interest in sunscreen product features, female, by age, 2022
                        • Premiumness could mean harnessing both natural and technological power
                          • Figure 41: Selected interest in sunscreen product features, by personal monthly income, 2022
                          • Figure 42: Helena Rubinstein Prodigy Cellglow Sheer Rosy UV Fluid, China, 2021
                      • Desired Feature of Sunscreen Products for Sensitive Skin

                        • Skin sensation as the most important factor for sensitive skin
                          • Figure 43: Desired feature of sunscreen products for sensitive skin, 2022
                        • Dryness of skin creates higher demand on hydration and nourishment
                          • Figure 44: Desired feature of sunscreen products for sensitive skin, by sensitive skin type, 2022
                          • Figure 45: Sunscreen product offering of Winona, China, 2022
                      • Attitudes towards Sunscreen Products

                        • Suncare products still used to maintain an ideal fair skintone
                          • Figure 46: Attitude towards skintone, 2022
                        • Sunscreen products have a firm place in routine
                          • Figure 47: Attitude towards the necessity of using sunscreen products, 2022
                        • Domestic brand has earned credibility in efficacy
                          • Figure 48: Attitude towards suncare brands, 2022
                        • Choosing the best suited product might be challenged and skin-repairing feature in suncare might hinder the credibility on UV protection
                          • Figure 49: Attitude towards suncare products, 2022
                        • Texture is important and to be compatible with makeup and sunscreen has potential to take on base makeup role
                          • Figure 50: Attitude towards suncare products, 2022
                          • Figure 51: Attitude towards suncare products, 2022
                          • Figure 52: Allie Chrono Beauty Color Tuning UV products, Japan, 2022
                      • Beauty Personas

                        • Who are they?
                          • Beauty Mavens are diligent and seasoned in using different types of suncare products
                            • Figure 53: Repertoire of suncare products used in the last year – ‘I wore it all year round’, by beauty persona, 2022
                          • Enthusiastic Experimenters are drawn to novel format/texture
                            • Figure 54: Interest in sunscreen product features, by beauty persona, 2022
                          • Seasoned Beauty Mavens welcome idea of using dual-benefit products
                            • Figure 55: Attitude towards whether a sunscreen product with skin-tone-adjusting features can be used to replace base makeup products, by beauty persona, 2022
                        • Appendix – Methodology and Abbreviations

                          • Methodology
                            • Abbreviations

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