Suncare – Market Dynamics

Mintel’s Suncare Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.

Created by our team of expert analysts and built on Mintel’s robust market size data, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.

How can Market Dynamics help your brand?

• Gain immediate strategic clarity with quality market data and forecasts.
• Understand the ‘why’ behind industry trends with world-class human insight.
• Plot your next move with analysis of the competitive landscape and product launch activity.
• Uncover opportunities and unlock your growth potential with analyst recommendations.

Suncare Market Dynamics: About the Report 

Global Suncare Market Analysis

The global suncare market is experiencing remarkable growth in 2025, particularly in regions like Indonesia, Germany, and Japan. In Indonesia, the market is driven by innovative local solutions that cater to specific consumer needs, with sunscreen being the most rapidly expanding segment. Meanwhile, Germany is seeing a strong post-pandemic recovery, with self-tanning products gaining popularity. Japan is witnessing a resurgence in suncare sales, fueled by longer summers and an increase in sunscreen usage. Across these markets, sunscreen continues to be the leading segment, with aftersun and self-tanning products also playing a role in shaping the market dynamics.

Global Suncare Market Trends

Several trends are propelling growth in the global suncare market. There is an increasing awareness of the importance of UV protection, which has expanded the consumer base and heightened product usage. This aligns with a broader shift toward preventative skincare, as consumers become more health-conscious and ready to invest in products offering both protection and skincare benefits. Additionally, there is a rising interest in products boasting ethical and environmental claims, as well as those that provide convenience and beauty-enhancing benefits. These trends highlight a consumer preference for holistic health and wellness, strongly influencing purchasing decisions within the suncare category.

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