2021
0
Italy Supermarkets Market Report 2021
2022-02-01T03:06:34+00:00
OX1054929
1095
147565
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Report
en_GB
“With the finances of many Italian households under pressure and food price inflation on the rise, shoppers’ focus will increasingly be on price and value making the discounters a growing…

Italy Supermarkets Market Report 2021

£ 1,095 (Excl.Tax)

Description

“With the finances of many Italian households under pressure and food price inflation on the rise, shoppers’ focus will increasingly be on price and value making the discounters a growing threat to the mainstream grocery retailers. However, with their buying power, extensive and growing own-label ranges and established loyalty schemes, we feel they have the tools at their disposal to enable them to defend their market position, even if it means absorbing some cost increases rather than passing them on to customers in the short-term. Some grocery shoppers have seen their finances improve during the pandemic and we see an opportunity for further segmentation of the online grocery market, particularly at the premium end with rapid delivery services. There is also an opportunity for retailers to take a strong position on sustainability and we feel that Coop Italia is especially well-positioned to do this, with many of its customers showing an above-average interest in this area.”

– Michael Oliver, Senior Retail Analyst

This report covers the following issues:

  • The impact of COVID-19 on the grocery retailing sector
  • The winners and losers in the grocery retailing sector since the start of the COVID-19 outbreak
  • The growth of the online grocery channel and the boost given to it by the COVID-19 outbreak
  • How people shop for groceries and which retailers they use for main and top-up shops
  • How behaviours of grocery shoppers have changed since the start of the COVID-19 outbreak.

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Areas covered in this Report
  2. Executive summary

    • COVID-19: Market context
      • Figure 1: Italy: Short, medium and long term impact of COVID-19 on grocery retailing, December 2021
    • The market
    • Market size and forecast
      • Figure 2: Italy: annual percentage change in consumer spending on food and beverages, 2016-21
    • Retail sector size and forecast
      • Figure 3: Italy: food retailers, sales (excluding VAT), 2016-21
    • Channels to market
      • Figure 4: Italy: estimated distribution of spending on food and beverages by channel, 2020
    • Market drivers
    • The consumer
    • Who shops for groceries
      • Figure 5: Italy: Who shops for groceries, by gender, 2021
    • How people shop for groceries
      • Figure 6: Italy: How people shop for groceries, 2020-21
    • Grocery retailers used
      • Figure 7: Italy: Where they shop for groceries, by grocery retailer spent the most money at in a typical month and other grocery retailers shopped at in a typical month, 2021
    • Attitudes towards grocery shopping
      • Figure 8: Italy: Attitudes towards grocery shopping, 2021
    • Companies and brands
    • Leading players
    • Market shares
      • Figure 9: Italy: top 10 grocers’ shares of all food retailers’ sales, 2020
    • Online
  3. Issues and insights

    • How can retailers maintain levels of online shopping business generated during the COVID outbreak?
    • Subscription services opportunity?
    • Broadening accessibility
    • Greater segmentation of online services
    • Using hypermarkets for dark stores to extend coverage
    • Will COVID speed up the rise of the discounters?
    • Financial pressures are mounting for some
    • Loyalty schemes have the potential to be a powerful weapon
    • Large own-label ranges work in favour of mainstream grocery retailers
    • Technological innovation can also appeal to younger shoppers
    • What are the implications of growing consumer awareness of sustainability issues?
    • Retailers should be more pro-active in educating and informing around the area of seasonal produce
    • Greater transparency required on carbon footprint of products
    • More help needed when it comes to food waste
    • Grocery shoppers want more to be done about excess packaging
    • Opportunity for more refill stations
    • Cooperative movement is closest aligned to sustainability issues
  4. The market

    • Market size and performance
      • Figure 10: Italy: Consumer spending on core in-home food and drink categories (including VAT), 2016-21
    • Retail sector size and forecast
      • Figure 11: Italy: Food retailers, sales (excluding VAT), 2016-21
      • Figure 12: Italy: Food retailers, forecast sales (excluding VAT), 2021-26
    • Channels to market
      • Figure 13: Italy: Estimated percentage distribution of spending on food and beverages by channel, 2016-20
    • Market drivers
    • Economic comment/background
      • Figure 14: Italy: Key economic projections, % annual change, 2020-23
    • Consumer confidence is returning
      • Figure 15: Italy: trends in levels of consumer confidence, 2019-21
    • Retail sales return to their normal rates of growth
      • Figure 16: Italy: Year-on-year retail sales volume growth, 2019-21
      • Figure 17: Italy: Percentage annual change in value retail sales for Quarters 1-3*, by category, 2021
    • Inflation
      • Figure 18: France: Consumer prices* of food and drink, Annual % change, 2016-20
      • Figure 19: Italy: Consumer prices* of food and drink, Annual % change, 2020-21
    • Consumer behaviour and spending is still being impacted by COVID
      • Figure 20: Italy: Changes in shopping habits since the start of the outbreak, 2020-21
    • COVID has polarising effect on Italian households
      • Figure 21: Italy: financial impact of the COVID-19 pandemic, 2021
    • A third of Italians are a little or much worse-off since COVID started
      • Figure 22: Italy: financial situation since start of the COVID outbreak, 2021
    • Consumers are still spending more than before the pandemic on groceries
      • Figure 23: Italy: changes to spending habits as a result of the COVID-19 pandemic, 2021‎
  5. The consumer

    • Who shops for groceries
      • Figure 24: Italy: Where they shop for groceries, 2019-21
    • Women are most likely to be the grocery shopper
      • Figure 25: Italy: Who shops for groceries, by gender, 2021
    • How people shop for groceries
      • Figure 26: Italy: How people shop for groceries, 2020-21
    • Families with children most likely to buy almost all their groceries in one go
      • Figure 27: Italy: How people shop for groceries, by key demographic groups, 2020-21
    • Where they shop for groceries
      • Figure 28: Italy: Where they shop for groceries, net of responses, 2020-21
      • Figure 29: Italy: Where they shop for groceries, by grocery retailer spent the most money at in a typical month and other grocery retailers shopped at in a typical month, 2021
    • Customer profiles of the leading grocers
      • Figure 30: Italy: Where they shop for groceries, customer profiles of top four supermarkets* by age, 2021
    • Eurospin appeal peaks among families with young children
      • Figure 31: Italy: Where they shop for groceries, customer profiles of top four supermarkets* by presence of children, 2021
    • Loyalty levels
      • Figure 32: Italy: Other grocers shopped at in a typical month, by grocery retailer spent the most money at in a typical month*, 2021
    • Attitudes towards grocery shopping
    • Supermarkets may need to re-educate consumers on seasonal produce
    • Retailers and manufacturers need to move faster with packaging waste reduction
    • Widespread support for brands to show carbon footprint of products
    • An appetite for greater automation
    • An opportunity to really strengthen loyalty levels
    • High levels of interest in ‘Made in Italy’
    • COVID means people want to spend less time in supermarkets
    • Food waste is rising up the agenda
      • Figure 33: Italy: Attitudes towards grocery shopping, 2021
    • COVID impact: older shoppers want quicker shops, younger shoppers have switched to own label
    • Buying too much food and food waste is more of an issue for younger shoppers
    • Interest in tech solutions peaks among younger age groups
      • Figure 34: Italy: Attitudes towards grocery shopping*, by age, 2021
    • Coop main shoppers most engaged on sustainability
    • Eurospin main shoppers are more focused on budget
      • Figure 35: Italy: Attitudes towards grocery shopping*, by main grocery retailer shopped at**, 2021
  6. Companies and brands

    • Conad stretches its lead
    • Coop Italia’s sales stagnate
    • Selex set to overtake Coop Italia in 2021
    • Esselunga looks to reduce exposure to hypermarkets
    • Others
      • Figure 36: Italy: Leading grocers, sales (excl. VAT), 2016-20
      • Figure 37: France: Leading grocers, outlets, 2016-20
  7. Market shares

      • Figure 38: Italy: Leading grocers’ shares of all food retailers’ sales, 2016-2020
  8. Online

    • Online retailing in Italy
    • Online grocery retailing in Italy
    • We cover the online grocery retailing sector in depth in our report Online Grocery Retailing – Italy, 2021, where readers can find more detail on this channel but we include the topline numbers here to provide some context.
    • Leading online players
    • The leading grocers
    • Specialist online grocery players
    • The rapid grocery delivery opportunity
  9. Appendix: Data sources and abbreviations

    • Abbreviations
    • Data sources

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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