2020
0
Sustainability Trends – Indian Consumer – 2020
2021-03-23T12:02:27+00:00
REPCDE0B889_1C0A_4096_8B8C_D4BF87DC3319
2195
135765
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Report
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Brands can help close the intention-action gap by driving a sense of personal responsibility and making green options readily available, affordable and convenient. Nidhi Sinha, Head of Content -…

Sustainability Trends – Indian Consumer – 2020

£ 2,195 (Excl.Tax)

Report Summary

Brands can help close the intention-action gap by driving a sense of personal responsibility and making green options readily available, affordable and convenient.

Nidhi Sinha, Head of Content – India Consumer

Table of Contents

  1. Executive summary

    • Market context
    • [Graph] India: select statements around sustainability that consumers agree with, by age, September 2020
    • Consumer insights
    • What consumers want
    • [Graph] India: percentage of population adopting sustainable habits more than they did pre-COVID-19, August 2020
    • [Graph] India: percentage of population expecting brands to take the lead, August 2020
    • Opportunities for brands
    • Mintel predicts
  2. Impact of covid-19 on sustainability trends

    • [Graph] India: surface cleaner product launches claiming "natural ingredients", 2016-20
  3. KEy trends

    • Global trends
    • Indian trends
  4. CONSUMER INSIGHTS

    • [Graph] India: percentage of population aware & concerned about environmental issues, August 2020
    • Targeting higher income consumers
    • [Graph] India: percentage of population across income groups who agree with "Products claiming to be sustainable are more expensive than regular products", August 2020
    • Targeting Millennial women
    • [Graph] India: percentage of population that feels "Beauty products manufactured in an environmentally friendly way tend to have a short shelf life", August 2020
    • [Graph] India: percentage of population across gender and age groups that have heard and/or seen updates about environmental issues from friends and family in the last year, August 2020
    • Using media to reach consumers across age groups
    • [Graph] India: percentage of population exposed to updates about environmental issues on different media in the last year, August 2020
    • [Graph] India: percentage of population across age groups that have heard and/or seen updates about environmental issues in the last year through social media, August 2020
    • [Graph] India: percentage of population across age groups that have heard and/or seen updates about environmental issues in the last year, August 2020
    • Use social networks to spread word-of-mouth across city tiers
    • [Graph] India: percentage of population in Tier-2 cities that have heard and/or seen updates about environmental issues in the last year, August 2020
    • [Graph] India: percentage of population across city tiers aware and concerned about environmental issues, August 2020
  5. Market applications

    • Key global sustainable innovations
    • Key Indian government and industry innovations
    • Key Indian brands' sustainable innovations
  6. appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

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    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

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    India Consumer 2024 Sample Cover

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