2022
0
Ireland Sustainable Lifestyles Market Report 2022
2022-10-19T04:01:39+01:00
OX1100347
1495
156593
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Report
en_GB
"While Irish consumers show a strong level of care for sustainable practices, it remains to be seen what impact the cost-of-living crisis might have on sustainable practices, as consumers will…

Ireland Sustainable Lifestyles Market Report 2022

£ 1,495 (Excl.Tax)

Description

“While Irish consumers show a strong level of care for sustainable practices, it remains to be seen what impact the cost-of-living crisis might have on sustainable practices, as consumers will prioritise value for money. As such, sustainable brands and products will need to justify any extra expense their products may offer.”

– Brian O’Connor, Senior Consumer Analyst

Key issues covered in this Report

  • The impact of the cost-of-living crisis on sustainable practices among both NI and RoI consumers.
  • Which sustainable practices do consumers engage in, and how frequently.
  • How COVID-19 has influenced consumers’ sustainable practices.
  • Are consumers embracing plant-based foods and products for environmental purposes.
  • How has sustainability influenced retail habits.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Issues covered in this Report
        • Executive Summary

            • Market Factors
              • Impact of COVID-19 on sustainability
                • Figure 1: Expected impact of COVID-19 on sustainability, short, medium and long term, 2022
              • Cost-of-living issues may reduce importance of sustainable living
                • Figure 2: How consumers describe their current financial situation, IoI, 2022
                • Figure 3: Selected issues consumers have been affected by in the last 2 months, IoI, 2022
              • Potential for serious change in energy usage
                • Figure 4: Measures taken by Irish consumers in the last 2 months, IoI, 2022
              • Renewables continue to provide more Irish electricity
                • Figure 5: Total renewable electricity generated as a percentage of total electricity consumption, NI, 2017-22
              • COVID-19 disrupted single-use packaging habits
                • COVID-19 has made the environment a greater priority
                  • Figure 6: If COVID-19 has changed how much of a priority the environment is to consumers, IoI, 2020-21
                • Plant-based foods being embraced
                  • Figure 7: Selective diets consumers are currently adhering to, RoI and NI, 2021
                • Companies and innovations
                  • The consumer
                    • Consumers’ lifestyles have remained somewhat environmentally friendly
                      • Figure 8: “How environmentally friendly would you say your lifestyle is?”, NI and RoI, 2022
                      • Figure 9: “Compared to a year ago, would you say your lifestyle now is more, about the same or less environmentally friendly?”, NI and RoI, 2022
                    • Recycling most prominent sustainable activity among consumers
                      • Figure 10: Sustainable activities that consumers engage in, by frequency, NI and RoI, 2022
                    • Small changes can make a big difference
                      • Figure 11: Agreement with statements relating to sustainability, NI and RoI, 2022
                    • Reusing bags for shopping a key sustainable practice
                      • Figure 12: How frequently consumers engage in sustainable practices related to retailing, NI and RoI, 2022
                  • The Market – What You Need to Know

                    • Cost-of-living issues may reduce importance of sustainable living
                      • Potential for serious change in energy usage
                        • Renewables continue to provide more Irish electricity
                          • COVID-19 disrupted single-use packaging habits
                            • COVID-19 has made the environment a greater priority
                              • Plant-based foods being embraced
                              • Market Drivers

                                • Impact of COVID-19 on sustainability
                                  • Figure 13: Expected impact of COVID-19 on sustainability, short, medium and long term, 2022
                                • Cost-of-living issues may reduce importance of sustainable living
                                  • Figure 14: How consumers describe their current financial situation, IoI, 2022
                                  • Figure 15: How consumers rate their financial situation compared to 12 months previously, IoI, 2022
                                  • Figure 16: Selected issues consumers have been affected by in the last 2 months, IoI, 2022
                                • Cost of living may see long-term re-evaluation of energy usage
                                  • Figure 17: Measures taken by Irish consumers in the last 2 months, IoI, 2022
                                • Almost half of NI electric energy generation from renewables in June 2022
                                  • Figure 18: Total renewable electricity generated as a percentage of total electricity consumption, NI, 2017-22
                                  • Figure 19: Total renewable electricity generated (Ktoe*), RoI, 2017-20
                                • COVID-19 disrupts commitment to reducing packaging
                                  • Figure 20: Agreement with statements relating to packaging/handling goods during COVID-19, IoI, 2020
                                  • Figure 21: How concerned consumers are about exposure to COVID-19, 2020-22
                                  • Figure 22: Top five factors relating to food packaging consumers are concerned with, NI and RoI, 2022
                                • COVID-19 has made the environment a greater priority
                                  • Figure 23: If COVID-19 has changed how much of a priority the environment is to consumers, IoI, 2020-21
                                • Consumers increasingly turning to plant-based goods for environmental purposes
                                  • Figure 24: Selective diets consumers are currently adhering to, RoI and NI, 2021
                              • Who’s Innovating – What You Need to Know

                                • 19% growth in sustainable claims over 2017-21 for food and drink
                                  • Vegan trend has strong showing in cosmetics too
                                    • Pre-loved clothing a potential strong growth area
                                      • Sustainable aviation fuel could relieve green guilt
                                      • Who’s Innovating?

                                        • Strong growth in sustainable claims in food and drink
                                          • Figure 25: Top 10 ethical and environmental claims made by new food and drink products launched in the UK and Ireland, 2017-22
                                        • Vegan claims increasing year-on-year
                                          • Figure 26: Vegan/no animal ingredient food and drink products launched in the UK and Ireland, 2017-22
                                        • Strong gains in vegan cosmetics, while ethical animal considerations overall show strong launch activity
                                          • Figure 27: Top 10 claims from new beauty and personal care products launched, UK and Ireland, 2017-22
                                        • Primark embracing the second-hand clothing market
                                          • Making air travel a greener prospect
                                            • Figure 28: Issues consumers think tourism/travel companies should prioritise, NI and RoI, 2020
                                        • The Consumer – What You Need to Know

                                          • Consumers view themselves as being generally environmentally friendly
                                            • Recycling top sustainable practice
                                              • Consumers see small changes to their lives as helping the environment
                                                • Reusing bags for shopping a key sustainable practice
                                                • Consumers’ Environmentally Friendly Lifestyles

                                                    • Consumers’ lifestyles have remained somewhat environmentally friendly
                                                      • Figure 29: “How environmentally friendly would you say your lifestyle is?”, NI and RoI, 2022
                                                      • Figure 30: “Compared to a year ago, would you say your lifestyle now is more, about the same or less environmentally friendly?”, NI and RoI, 2022
                                                    • Younger consumers have become more environmentally friendly in the past year
                                                      • Figure 31: Consumers whose lifestyle is more environmentally friendly than it was a year ago, by age, NI and RoI, 2022
                                                      • Figure 32: “I find myself wanting to learn more about things than I used to (brands, social matters, etc)”, by age, NI and RoI, 2022
                                                    • Consumers with children older than 18 are more likely to live a somewhat sustainable lifestyle
                                                      • Figure 33: “How environmentally friendly would you say your lifestyle is?”, by children in household, NI and RoI, 2022
                                                      • Figure 34: Selected consumer anxieties, NI and RoI, 2022
                                                  • Engagement in Sustainable Practices

                                                      • Three quarters of consumers recycle all the time
                                                        • Figure 35: Sustainable activities that consumers engage in, by frequency, NI and RoI, 2022
                                                      • Recycling engaged in more by women
                                                        • Figure 36: Consumers who recycle all the time, by gender, NI and RoI, 2022
                                                      • City dwellers recycle less frequently
                                                        • Figure 37: Consumers who recycle all the time, by area, NI and RoI, 2022
                                                      • Composting sees greater engagement among mature consumers
                                                        • Figure 38: Consumers who compost food waste all the time, by age, NI and RoI, 2022
                                                        • Figure 39: Percentage of product launches with biodegradable claims, UK and Ireland, 2017-22
                                                      • RoI consumers more likely to rely on public transport
                                                        • Figure 40: Engagement in travel-related sustainable activities, NI and RoI, 2022
                                                        • Figure 41: Type of car consumers intend to buy in the next three years, NI and RoI, 2021
                                                    • Attitudes towards Sustainability

                                                        • Firm belief that small difference can help the environment
                                                          • Figure 42: Agreement with statements relating to sustainability, NI and RoI, 2022
                                                        • Women show greater optimism for the impact of habit changes
                                                          • Figure 43: Agreement with the statement ‘Small changes to everyday habits can make a big difference to the environment’, by gender, NI and RoI, 2022
                                                        • Incentivising recycling
                                                          • Figure 44: Agreement with the statement ‘People would recycle more carefully if there was an incentive (eg cashback, loyalty points)’, by age, NI and RoI, 2022
                                                        • Understanding that compromises may be required to be greener
                                                          • Figure 45: Agreement with the statement ‘People will have to make more significant lifestyle compromises if we are to save the environment’, by generational groups, NI and RoI, 2022
                                                          • Figure 46: Agreement with the statement ‘People will always put their own interests before the environment (eg holidays, hobbies)’, NI and RoI, 2022
                                                        • Consumers looking to big businesses to make changes
                                                          • Figure 47: Agreement with the statement ‘People will always put their own interests before the environment (eg holidays, hobbies)’, by socio-economic group, NI and RoI, 2022
                                                        • Polluters pariahs
                                                        • Sustainable Retail Habits

                                                            • RoI consumers more likely to remember their bags for life
                                                              • Figure 48: How frequently consumers engage in sustainable practices related to retailing, NI and RoI, 2022
                                                            • Reusable bags see strong use
                                                                • Figure 49: How frequently consumers bring their own containers when grocery shopping, NI and RoI, 2022
                                                              • Younger consumers more likely to use refills
                                                                • Figure 50: How frequently consumers buy refills for refillable products, by gender and age, NI and RoI, 2022
                                                              • Rural consumers most likely to grow their own produce
                                                                • Local sourcing key
                                                                  • Figure 51: How frequently consumers buy refills for refillable products, by age, NI and RoI, 2022
                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                • Data sources
                                                                  • Generational cohort definitions
                                                                    • Abbreviations

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